Right-to-repair activists say the issue of tight repair
restrictions extends beyond Apple into other industries
Some independent tech repair shops are disappointed with Apple's
fairly new plan to provide them with Apple equipment and repair
guides to fix customers' iPhones.
The tech giant said in an August statement that it would start
providing Apple certification classes to technicians, Apple-
genuine iPhone parts and tool guides to independent repair
providers (IRPs) so they could get the same benefits as Apple's
repair partners and better fix out-of-warranty iPhones for the
same cost as AASPs, Apple said in a statement.
“We are committed to giving our customers more options and
locations for safe and reliable repairs. Our new IRP program is
designed to give repair businesses of all sizes access to
genuine parts, training and tools needed to perform the most
common iPhone repairs," Apple told FOX Business in an email
after it was made aware that some independent technicians are
unhappy with the program.
"We are excited by the initial response and high level of
interest. We are working closely with interested parties and we
will update language in our materials to address their
feedback," the company added.
The only difference between Apple's repair partners, otherwise
known as "Apple Authorized Service Providers" (AASPs) --- think
BestBuy --- and IRPs is the fact that AASPs can only use Apple-
genuine parts to fix in- and out-of-warranty phones whereas IRPs
can use third-party parts in addition to Apple-genuine parts to
fix out-of-warranty batteries and screens, so as long as they
disclose that information to customers.
"We were actually kind of excited about the program," Matt
McCormick, founder of the independent Seattle-based repair shop
Jet City Device Repair, told FOX Business.
"We put together a huge package of data to apply, they accepted
us [as an IRP] and got back to us with a contract. But when we
looked at the contract, the prices for Apple parts were so high
that we decided not to read any further," he said.
Apple's IRP announcement came after the company faced scrutiny
for its tight restrictions over who could and could not repair
iPhones, directing customers to make reservations at the store's
Genius Bar --- infamous for its long wait times --- or at AASP
stores in what some small businesses said violated their "right
to repair."
Right to repair has become an increasingly popular free-market
movement within tech and other industries.
"Apple will provide more independent repair businesses — large
or small — with the same genuine parts, tools, training, repair
manuals and diagnostics as its AASP The program is launching in
the U.S. with plans to expand to other countries," the tech
giant's August statement reads.
Apple Chief Operating Officer Jeff Williams said that to meet
customers’ needs, the company is "making it easier for
independent providers across the US to tap into the same
resources as our AASP network."
But that wasn't convincing enough for Congress.
The House Judiciary Committee sent a letter to Apple CEO Tim
Cook on Nov. 13 informing him that the committee was
investigating the tech giant's "competition in digital markets,"
specifically including its AASP program, as part of a broader
antitrust investigation into not only Apple, but Google,
Facebook and Amazon, as well.
The new iPhone X is pictured at the Apple Store Marche Saint-
Germain in Paris, France, Nov. 3, 2017. (REUTERS/Benoit Tessier)
Apple responded to a series of questions from Congress later in
November saying it recommends repairs are "conducted by a
certified technician who has completed Apple service training
and who uses Apple-genuine parts and tools," saying, "Genuine
Apple parts are designed, tested and manufactured for Apple
quality and performance standards."
"We continue to focus on providing customers convenient access
to authorized repair locations," Apple said in its replies,
mentioning its AASP program, "but we will never compromise on
safety."
McCormick is arguing that despite the fact that Apple said it
would provide independent repair businesses with the tools
necessary to fix iPhones with original equipment manufacturer
(OEM) Apple parts such as batteries and screens, Apple's plan
was to sell its equipment to small businesses for what he thinks
are overly expensive prices. Additionally, IRPs cannot provide
Apple warranty for Apple parts.
Such costs and restrictions would have a significant impact on
profitability for IRP iPhone repairs. IRPs can typically replace
a phone screen or battery for well under $100.
Apple charges $129 to repair the screen of an iPhone 5C, which
came out in 2013, according to its website. An iPhone 11 Pro Max
screen repair costs $329 through Apple. The company says these
repairs should make damaged phones work the same way they did
when they were purchased.
"The cost for the OEM parts is more than what we charge for a
repair," he said.
McCormick said there are a number of online forums for owners,
employees and customers of small repair stores like his who
agree that Apple's announcement to offer these tools to fix
iPhones to independent shops "is a joke."
One such Reddit user who goes by the online alias "Fudge" wrote
a post on the website's Apple subreddit page detailing his
thoughts on Apple's IRP program as a former third-party repair
shop employee and AASP technician.
"The back-end systems broken, the documentation is abysmally
bad, and it's a complete Australia-scale dumpster fire," said
Fudge, who spoke to FOX Business on the condition of anonymity
to keep his personal opinions about Apple separate from his
professional identity.
"The pricing and terms are awful, the benefits are horrible, and
there's a lot of other 'gotchas' that make it a bad investment"
for independent shops, Fudge said.
Fudge agreed with McCormick that the program is "a joke."
"Prices are crippling, you can't provide any warranty from Apple
even though you're using Apple parts, the bureaucratic processes
ruin the experience," he said, adding that "no documentation
means being thrown into the Global Service Exchange --- Apple's
god-awful system for creating and managing repairs --- without
help."
Apple maintains that its repair-related systems and
documentation related to repair are successfully used daily by
thousands of AASPs, and the IRP program has received a lot of
interest.
Fudge then explained the differences between the issues with
Apple's IRP program versus Apple's success with AASPs.
"In the third-party world, margins are usually thin. Because of
the flood of cheap garbage quality parts, and even mid-tier
garbage parts, prices have to be dropped in order to remain
competitive. This pricing from Apple makes this impossible to
realistically continue," he explained.
"In the AASP world, it's a bit different. People are used to
apples high prices, plus we get some sort of labor compensation
from Apple if we do repairs under warranty, Applecare, or any
repair extension programs," Fudge said. "For out-of-warranty
repairs, we're free to charge our own labor rates since Apple
doesn't compensate us."
McCormick echoed Fudge's concerns about the IRP program.
"No way you could compete with all those businesses if you sign
up with this program," he said. "It's a hyper-competitive
business, so every dime counts."
"There's absolutely no reason anyone should want to do this," he
said, adding that if Apple had some kind of marketing program
that shared the names and locations of its AASPs, McCormick may
have been more willing to partner with the tech giant and buy
its OEM parts for such high costs. But even that is not a
possibility, he said.
"As far as I could tell, there was no offer from Apple to help
you do anything," he said. "You could buy the parts, and then
you were on your own to market your business."
Additionally, third-party repair shops don't have the same
incentives as the Apple store to convince its repair customers
to buy new phones. McCormick said customers come into his shop
"all the time" saying Apple couldn't repair their phones and
suggest they buy new ones when the phones or their charging
ports are, in fact, fixable.
"There are a lot of other little things that will go wrong, like
with charging ports, and Apple won't fix those," he explained.
"Why? My guess is that it does take a lot more skill. Screen and
battery fixes are pretty easy to do."
McCormick and Fudge recommended commentary by independent repair
technician Louis Rossmann, a critic of Apple's repair
restrictions and right-to-repair advocate. Fudge is currently a
moderator on Rossmann's discord server.
In one YouTube video, Rossman brings up Apple's practice of
alerting iPhone users who replace dying Apple batteries with
third-party batteries to save money that their batteries are low-
grade, despite the fact that they work normally.
"When you replace the battery in the phone, it will still tell
you, 'Replace,' or 'Service Battery,' or 'Poor Battery Health,"'
he said. "It's going to erode the trust that consumers have in
independent repair, and it's going to ad a lot of friction to
these interactions [between independent repair shops and
consumers] to the point where consumers will say, 'Might as well
just go to the Apple Store.'"
I replaced my own iPhone battery with a third-party battery and,
out of curiosity, when I checked the battery health on my phone,
I realized I had the same notice Rossmann mentions in the video,
despite the fact that my battery has given me no issues since I
replaced it.
Rossmann likened the situation to seeing a car's oil replacement
light come on right after an independent auto repair shop
changes the car's oil.
"It's going to erode the trust you have in that mechanic,"
Rossmann said. "And one of the things that I've been trying to
do over the past five or six years ... is build up that trust
and goodwill so that when things like this happen, it isn't the
independent repair shop screwing them over — it's the Apple
Store."
In December, Rossmann posted another video calling Apple's IRP
program a "joke" and "useless PR stunt" to avoid further
antitrust questions from Congress.
Rossmann said a number of people signed nondisclosure agreements
with Apple to become an Apple-certified IRP and related their
experiences back to him. McCormick also mentioned getting an NDA
from the company after his shop was accepted but said he did not
sign it.
He shared one story in which the person who went through with
the requirements to become an Apple-certified IRP said Apple
will charge an IRP "$25 for the battery if you return the old
one," but it will charge you "$101.25 if you don't return the
old one."
"This is insane," Rossmann said, adding later, "There's no money
to be made here."
So, if Apple doesn't provide low-cost parts to independent
device repair shops that fix damaged iPhones, what do they use
instead?
McCormick pointed to ever-improving Chinese technology and
manufacturers who have learned to make near-identical screens
and batteries for iPhones even though they aren't actually OEM
Apple parts. An independent repair shop in Washington, D.C.,
charges less than $90 for an iPhone 7 screen repair --- less for
older models and more for newer models.
"Anybody telling you they're selling an OEM Apple screen for $20
or $30 --- that's just not true," McCormick said. "In the last
year to 18 months, the quality of the parts coming from China
are almost indiscernible from the OEM versions."
He added that "Apple has clamped down really hard on their
supply" in recent years. "They used to release old parts into
the market until the iPhone 5S came out, and overnight, supply
diminished. Chinese factories started coming online."
But it's not just an Apple issue. Right-to-repair activists say
the topic of tight repair restrictions extends beyond Apple into
other industries.
McCormick brought up John Deere tractors, saying tractors in
need of repair won't operate unless they are fixed with genuine
John Deere parts by a John Deere dealership employee.
"If a farmer bought the tractor, he should be able to do
whatever he wants with it," Kevin Kenney, a farmer from
Nebraska, told Vice's tech outlet, Motherboard, in 2018. "You
want to replace a transmission and you take it to an independent
mechanic — he can put in the new transmission but the tractor
can't drive out of the shop. Deere charges $230, plus $130 an
hour for a technician to drive out and plug a connector into
their USB port to authorize the part."
So farmers turned to foreign John Deere code hackers in Poland
and Ukraine for help.
"There's software out there a guy can get his hands on if he
looks for it," one farmer and repair mechanic in Nebraska who
uses said software told Motherboard. "I'm not a big business or
anything, but let's say you've got a guy here who has a tractor
and something goes wrong with it — the nearest dealership is 40
miles away, but you've got me or a diesel shop a mile away."
"The only way we can fix things is illegally, which is what's
holding back free enterprise more than anything and hampers a
farmer's ability to get stuff done, too," he added.
The point of all this is to say that right-to-repair issues are
increasingly appearing in other industries.
"Most people don't seem to realize that this could be very
impactful on their everyday lives if other companies say, 'Hey
look we can put chips on our components and force people to buy
our parts for our products,'" McCormick said.
Fudge said the only way to resolve this issue is to "work with
the repair market instead of against it."
"Simply blocking stuff hasn't worked out, ever," Fudge said.
"The right way is to actually sit and work out the core problems
on both sides rather than create more restrictive policies that
not only hurt consumers' choices but also make the company seem
like an ass and allow the creation of more e-waste."
https://www.foxbusiness.com/technology/apple-right-to-repair