Yes, they used a 30mm in the rear, but only a 28mm in front. I wonder if fork clearance prevented the use of a 30mm in front and, had there been sufficient clearance, they would have used a 30mm up front too.
23/25mm is indeed madness as is the lack of clearance on the race bikes that are developed specifically for Tour of Flanders/Paris Roubaix. I also wonder if it would be a detriment to offer "standard reach caliper clearance" on a race bike versus a close clearance bike of a rival in the peloton.
Here's an
image of that 30mm rear tire on Niki Terpstra's Specialized Roubaix. Notice the brake pad at the bottom of the caliper slot.