- Any interests in working on incorporating also the perspective of our Ocean (70% of our planet) into this CO2 Vision 2050 Pathway Info-Mural? "Pathways to a Sustainable 2050" by the World Business Council for Sustainable Development (download pdf) http://tinyurl.com/m643mjj
Bob Horn - a "da Vinci" like visionary illustrator created it as a reference tool for thought leadership and a platform for beginning the dialogue that must take place to navigate the challenging years to come.
(The yellow boxes designate the Must Haves - “required to be on track for a sustainable 2050.”)
How to use the Pathway Mural http://tinyurl.com/mmw8oul
1. Murals provide opportunities to learn and to integrate learnings. Some organizations have not yet thought strategically and in detail about possible sustainable futures. Taken together, the 350 milestones indicate that there is a lot to be done and that there is no magic bullet. Consequently, More comprehensive thinking and innovation will be needed across a vast set of complex futures that must entail the whole organization. The Pathway mural is a major step toward providing one such detailed and comprehensive view of sustainable futures.
The visual displays thus will provide a foundation for both individual and organizational learning and sustainability education. They could be used widely in schools and universities.
2. Context for more detailed strategic discussions. One major purpose of information murals such as the Pathway mural is to provide a contextual tool for strategy evaluation. For some organizations, these murals are cogent reminders of the sustainable world in which they would like to be operating. The mural also illustrates how rapidly changing futures will affect the products, services, and markets of many companies.
3. Aligning the organization with evolving strategic environments. Some companies have placed the Vision 2050 poster and Pathway info-mural in prominent places at their corporate headquarters (and other buildings) as a way of inviting stakeholders to learn about these critical sustainability issues and how the company is thinking about them. The concept illustration below shows the visual displays in a rather large exhibit space. One of the WBCSD member companies, Akzo Nobel, has put such an exhibit in the lobby of the World Trade Center in Amsterdam, the location of its headquarters. Murals can be printed at almost any size. They can be laminated or printed on vinyl for durability.
4. Murals in the hallway leading to the CEO's office. An information mural shows one set of topics important to the company's strategy, business environment, and goal setting. Some CEOs or other executives may wish to sensitize employees and visitors to the organization’s views on the importance of sustainability issues that inform the company's strategic agendas. Hanging the mural in the hallway leading to the CEO’s office is a move guaranteed to attract the attention of major company stakeholders. Specific parts of the mural of particular importance to the company could be enlarged and further detailed.
This unique set of visual information will stimulate deeper understanding and dialogue within companies and with suppliers and customers. For further information on how these murals can be used to stimulate strategy, planning, and communication, contact the Vision 2050 project synthesizer, Bob Horn by phone at +1 (415) 775-7377 or email him at hor...@earthlink.net