At last month's session, Kerry said, "Tag you're it" so it fell to me to think up some questions / topics under the umbrella of "analytics for community managers." Here's my shot at it -- a conversation between us as community managers and a few guests who are in the analytics business.
· Do analytic tools have to be tied to just one technology or platform? What about mixing data from the web, with data from mobile apps, from face-to-face, from the rest of the universe …? Can we do it? Would we want to?
· What are the scale boundaries for current analytic tools? When is a community too big to make sense of? When is it too small? Like aren’t WE (online_communi...@googlegroups.com) too small?
· What are the differences between analytics for public spaces like the Twiterverse compared to custom-made community spaces like Ben Fowler was talking about last month? (www.conduitnw.org)
· How do different uses work together (e.g., making decisions on direction, “keeping an eye on things,” or justifying the existence of an online community manager)
· What’s the cost of analytics tools in terms of time to scale up, actual dollars, etc.?
· What are the trade-offs between “easy to use out of the box” tools and “full bore, heavy-duty you can-do-anything-with-it” tools?
I’m sending this along well before our next meeting on March 12 so people can add to this list or replace my off-the-cuff try.
John
* John David Smith ~ Voice: 503.963.8229 ~ Skype & Twitter: smithjd
* Portland, Oregon, USA http://www.learningAlliances.net
* Peer pressure trumps math.
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Here are a few things I've done or written about (some are a bit dated):
MeeGo Community Metrics: wiki.meego.com/Metrics
http://fastwonderblog.com/2011/07/30/crunching-the-numbers-open-source-community-metrics-at-oscon/
http://fastwonderblog.com/2011/06/22/open-source-community-metrics/
http://fastwonderblog.com/2010/06/29/community-manager-tip-have-great-metrics/
http://fastwonderblog.com/2009/06/09/online-community-metrics/
http://gigaom.com/collaboration/automate-your-way-to-productivity/
http://fastwonderblog.com/2008/09/08/monitoring-dashboards-why-every-company-should-have-on/
http://fastwonderblog.com/yahoo-pipes-and-rss-hacks/
http://gigaom.com/collaboration/5-simple-ways-to-get-more-out-of-google-analytics/
http://gigaom.com/collaboration/3-more-google-analytics-tips/
Dawn
A nice batch of URLs. I tagged them with community-analytics
(http://delicious.com/smithjd/community-analytics) but for some reason they
aren't showing up aggregated here:
http://delicious.com/tag/community-analytics (Delicious was down / hosed for
a long time today)
But what do these two have to do with community analytics?
http://gigaom.com/collaboration/automate-your-way-to-productivity/
http://fastwonderblog.com/yahoo-pipes-and-rss-hacks/
The connection that I could see was that by making things easier we're more
tempted to look regularly. Is that what you meant?
John
* John David Smith ~ Voice: 503.963.8229 ~ Skype & Twitter: smithjd
* Portland, Oregon, USA http://www.learningAlliances.net
* Peer pressure trumps math.
Both of those URLs are more about doing custom automation to gather
community analytics and metrics on a recurring basis ... thus spending
less time gathering data leaving more time for the analysis :)
Dawn
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Jade Frank
Digital Campaigns Manager
World Pulse
t. 503.331.3900 | f. 503.914.1418 | www.worldpulse.com
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