What makes a Marketing Genius different from other folks?
$Zero
1. their ability to motivate people to pay attention.
2. their ability to motivate people to pay more than is warranted.
etc.
-$Zero...
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Bill Penrose
> What makes a Marketing Genius different from other folks?
>
> 1. their ability to motivate people to pay attention.
>
> 2. their ability to motivate people to pay more than is warranted.
Okay, let's name some actual marketing geniuses and analyze what makes
them special. Marketers all over the world would like to know the
answer to that one.
Unfortunately, I don't know any marketing geniuses, but I do know some
folks that are good at motivating people.
They have:
- unlimited optimism. If the sun exploded, they'd be happy that the
day was a little brighter.
- unlimited energy.
- total commitment. Even a trip to the grocery store is a chance to
push their agenda.
- good looks. The Hunchback of Notre Dame never convinced anyone of
anything.
- minor quirks, that distinguish them from so many others like them
without offending.
DB
$Zero
> On Dec 19, 11:17 am, "$Zero" <zeroi...@gmail.com> wrote:
>
> > What makes a Marketing Genius different from other folks?
>
> > 1. their ability to motivate people to pay attention.
>
> > 2. their ability to motivate people to pay more than is warranted.
>
> Okay, let's name some actual marketing geniuses and analyze what
> makes them special.
i think it mostly has to do with having a major talent for
understanding human nature.
how to figure out what people want and why.
> Marketers all over the world would like to know the answer to that one.
one would target market that question to Marketing Geniuses and hope
for the best.
...
speaking of target-marketing, Google AdWords is a remarkable marketing
tool.
> Unfortunately, I don't know any marketing geniuses,
i do.
> but I do know some folks that are good at motivating people.
you act like that's always a positive thing.
think: Limbaugh, Hannity, Palin, etc..
yikes.
> They have:
> - unlimited optimism. If the sun exploded, they'd be happy that the
> day was a little brighter.
nah...
Rush, Sean, and Sarah would be whining incessantly while blaming it on
Nancy Pelosi or welfare moms.
> - unlimited energy.
thanks to abundant supplies of sugar water.
> - total commitment. Even a trip to the grocery store is a
> chance to push their agenda.
yes.
every situation and scenario is a new communication opportunity to
consider.
> - good looks. The Hunchback of Notre Dame never convinced anyone
> of anything.
packaging does go a long way.
> - minor quirks, that distinguish them from so many others like
> them without offending.
your whole list here is a bit quirky.
but not offensively so.
-$Zero...
what answer would you believe? and why?
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Pies de Arcilla
>
> > What makes a Marketing Genius different from other folks?
>
> > 1. their ability to motivate people to pay attention.
>
> > 2. their ability to motivate people to pay more than is warranted.
>
> Okay, let's name some actual marketing geniuses and analyze what makes
> them special. Marketers all over the world would like to know the
> answer to that one.
>
Steve Jobs?
$Zero
http://www.youtube.com/watch?v=kDaZUs02vD4
-$Zero...
i only buy things to save me time. which is
usually far more intelligently frugal than
hoping to find something in the garbage.
$100 has a time value. nothing more.
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