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$25
on the 25th Campaign
NYPA
launches statewide advocacy campaign to promote Main Street
businesses
Shopping ‘Main Street’ makes things better at home,
where the heart is… Isn’t
that the bottom line?
NYPA is partnering with the NYS Conference of Mayors and the NYS
Economic Development Council to launch a comprehensive statewide
advocacy campaign to urge New Yorkers to spend $25 this
September 25th with a Main Street business.
Main Street businesses are the heart and soul of communities
across New York. These are the businesses that help build strong
neighborhoods by sustaining local residents, meeting needs,
linking neighbors and supporting local causes. Citizens who
support and sustain Main Street are supporting not only local
commerce, but also local culture, the environment, and an
essential part of the fabric of the community. Newspapers need
to remind residents that supporting a community marketplace
consisting of dozens of businesses is the best way to ensure
diversity, a distinctive flavor, low prices, and prosperity.
This special $25 on the 25th promotional event will provide an
opportunity for community businesses to restore and expand their
customer bases by reminding consumers about the diversity of
their products and services, by redefining customer service and
by providing a “green” shopping experience that reduces
automobile use and pollution while providing access to the local
farmers’ markets that frequent Main Street during the growing
season. In the weeks leading up to the event, local mayors,
community newspaper publishers, representatives from local
chambers of commerce and downtown merchants groups will
encourage community members to spend $25 on September 25th.
Simultaneously, Main Street merchants will run ads, offering
special promotional pricing on merchandise and services.
Restaurant, tavern owners and entertainment venues will be
encouraged to have a presence downtown, creating a street
festival atmosphere on September 25th wherever possible.
Merchant advertising in community newspapers and on community
newspaper websites will be grouped under special $25 on the 25th
banners, and individual ads will feature a special $25 on the
25th logo. Community newspapers will supply area merchants with
complimentary $25 on the 25th window clings for store windows.
The window clings will be supplied by NYPA.
Community newspapers will cover the event, writing stories about
the importance of supporting Main Street merchants.