Server-side tagging for remarketing

[Vishnu Vankayala]

we are looking to send tags (See below) via server side to GAds, is that possible - we are moving from client-side tagging to entirely server side..

<!-- Event snippet for AddToCart remarketing page -->
<script>
  gtag('event', 'conversion', {
      'send_to': 'AW-9429/cZOrz8D',
      'value': 1.0,
      'currency': 'USD',
      'aw_remarketing_only': true
  });
</script>

Also the other events like gtag('event', 'event_name', {

  'custom_parameter': 'value',
});

Any guidance is appreciated.

[Google Ads API and AdWords API Forum]

Re-posting the last inquiry (https://groups.google.com/g/adwords-api/c/8T362rTG8HU) from the forum as it wasn't routed to our support queue.

Kind regards,
Heidi

Google Ads API Team

[Google Ads API Forum Advisor]

Hi,

Thank you for posting your concern. I am from the Google Ads API team and let me provide support to your concern.

Could you confirm if you are looking for a way to upload conversions using Google Ads API instead of gtag? If yes, then you can refer to this guide to know if the type of conversion upload that you are looking for is possible in the Google Ads API and to know how to manage it there.

Let me know if you have questions with the provided support.

Regards,

Ernie John Google Ads API Team

ref:_00D1U1174p._5004Q2g1t1y:ref

[Vishnu Vankayala]

Hi, 

We've implemented offline/upload conversions via our server. We'd like to setup dynamic retargeting https://support.google.com/google-ads/answer/6077091?hl=en&ref_topic=6077046 via server-side rather using client side tags.

Tags in the client side for dynamic retargeting ads are being blocked from ios based browsers and we are moving away from client side tags. So any documentation to implement server-side tags for dynamic retargeting would be much helpful.

Regards,

[Google Ads API and AdWords API Forum]

Reposting the last inquiry (https://groups.google.com/g/adwords-api/c/8T362rTG8HU) from the forum as it wasn't routed to our support queue.

Cheers,

Sherwin Vincent
Google Ads API Team

[Google Ads API and AdWords API Forum]

Hi,

Thank you for getting back to us. I am Sherwin from Google Ads API support team and I work with Ernie. I hope that you are doing well today. 

Moving forward to your concern, upon checking on our Google Ads API documentation, we haven't found anything regarding dynamic retargeting and it is more related to Tag manager. With that being said, what we can do is to advise you to reach out to the Tag Manager support team because they are more equipped with regard to your concern.

Kind regards,

Sherwin Vincent

Google Ads API

On Thursday, November 10, 2022 at 12:11:20 PM UTC+8 vis...@customerlabs.co wrote: