How do we get all fields associated with the column "Ad" in the UI report?

[Nelson Brochado]

Hi.

The column "Ad" in a UI report in Google Ads actually contains a lot of information and fields. In fact, if we download a UI report as a CSV file, we will get many more columns than what we specified in the UI report: these columns are exactly the fields that I've just mentioned, for example, all the 16 headlines, all the 5 descriptions, 2 paths, the display URL and Final URL. 

Now, I looked into the docs on ad_group_ad, and there are many attributes which seem to be related to descriptions, headlines and paths, so it's unclear to me which ones I should use to exactly reproduce a UI report with an ad column.

For example, we have the attributes

ad_group_ad.ad.expanded_text_ad.headline_part1

ad_group_ad.ad.expanded_text_ad.headline_part2

ad_group_ad.ad.expanded_text_ad.headline_part3

But also 

ad_group_ad.ad.local_ad.headlines 

ad_group_ad.ad.responsive_display_ad.headlines ad_group_ad.ad.responsive_display_ad.long_headline 

ad_group_ad.ad.text_ad.headline

From my understanding, we have all these attributes because there are different types of ads, such as responsive search ads (RSA), expanded text ads, etc. However, when we download a report from the UI as a CSV file, the column names are not very useful, i.e. they are named e.g. "Headline 1", "Headline 2", etc., up until "Headline 15", so it's unclear which of these columns map to which attributes in the Google Ads API.

So, which attributes should I use to get all 16 headlines, the 5 descriptions and 2 paths that we get (at least I got) by downloading a UI report that contains the "Ad" column?

For completeness, here's a screenshot of an UI report with the "Ad" column

And here's a screenshot of the CSV file that was downloaded

Thanks.

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Kindly please note that the Google Ads API does not support all fields that are supported in the Google Ads UI. We have created a feature request on your behalf for the Ad Relevance metrics. Relevant updates can be found in the Google Ads API release notes.

Could you please provide full screen screenshot of the UI? So that i can further investigate the issue. Please reply via privately author option.

Thanks,

Nirmita Google Ads API Team

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[Nelson Brochado]

Hi,

thanks for the answer, but here I am not asking about the "ad relevance", which I asked e.g. here https://groups.google.com/g/adwords-api/c/ullCSDCk4bY, but about how to get the attributes associated with the "Ad" column in a UI report (e.g. headlines) using the Google Ads API. Please, see also the screenshot above.

Thanks.

[Google Ads API Forum Advisor]

Hi Nelson,

This is Marjorie from the Google Ads API team as well. Thank you for getting back to us.

With regard to your concern of “how to get the attributes associated with the "Ad" column in a UI report (e.g. headlines) using the Google Ads API?” you may use ad_group_ad_asset_view.field_type for output only and the role that the asset takes in the ad. 

I hope it helps. Have a great day.

Regards,

Marjorie Google Ads API Team

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