How to get the ad relevant for each ad?

[Nelson Brochado]

What would be the query to get the ad relevance (which is a metric used to calculate the quality score) for each ad? So, I want to get the data segmented by ad (and also ad_group and campaign). 

I've tried to look into the documentation here https://developers.google.com/google-ads/api/fields/v11/ad_group_ad, but I couldn't find a way to get the ad relevance metric. The reporting service in the Google Ads UI provides a way to add the ad relevance to a report, so I assume this is not possible in the Google Ads API. If not, why not, and what are the workarounds?

This Google Ads docs article says

> This score is measured on a scale from 1-10 and available at the keyword level

I could not find any metric that corresponds to the ad relevance in the documentation of the keyword_view. Moreover, we cannot segment by ad in the keyword view, but I need to do that. 

[Nelson Brochado]

*so I assume this is possible in the Google Ads API

[Google Ads API Forum Advisor]

Hi Nelson,

Thanks for reaching out to the Google Ads API Forum. 

I understand your concern about getting the “AdRelevance” information and to get the data segmented by ad (and also ad_group and campaign). Note that following fields available for the historical quality score:

• metrics.historical_creative_quality_score ---> To get creative historical quality score.
• metrics.historical_quality_score ----> To get the historical quality score.

However, for us to better assist you with this matter, can you provide us with a complete screenshot of UI fields that you want to retrieve using API report? kindly provide the screenshot via Reply privately to the author option.

Your response will be highly appreciated to further assist you. Have a great day.

Regards,

Marjorie Google Ads API Team

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