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On Saturday, January 21, 2012 2:15:27 PM UTC+2, Allen Maradzike wrote:
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PREPARING YOU FOR THE CHANGING WORLD OF MEDIA AND PUBLIC RELATIONS COURSE OVERVIEW Good PR is about making sure that the right people - customers, opinion formers, and key stakeholders - have the right information about you, your organisation, your services and / or your products. It is also about ensuring that inaccurate or inappropriate information about your business is kept out of the public eye. The digital world has caused significant shifts in how organizations communicate both internally and externally. So much so that the PUBLIC RELATIONS SOCIETY OF AMERICA IS CURRENTLY IN THE PROCESS OF MODERNIZING THE DEFINITION OF PR, WHICH HASN’T BEEN CHANGED SINCE 1982. You need to be prepared for the rapid transformation taking place. Today, you have to embrace all of the opportunities offered by new media — without forgetting that more traditional public and media relations strategies can still be very effective. Not only that, but you must understand how each approach can augment the other. _1. __PUBLIC RELATIONS & COMMUNICATION – THE PROFESSION – WHERE TO?_ Many Questions Arise About The Credibility Of Our Profession – The Standards, The Ethics, The Entry Levels, · Principals Of Design And layout · Be Able To Decide On The Purpose Of The Design * Ways of organising the information * Ways of ensuring readers' attention * Understand the elements of design – for example, colour, balance and contrast * Be able to apply the elements of layout to various media * Gaining tips for web design _2. __TOWARDS 2015 –GLOBAL TRENDS AND ISSUES IN PUBLIC RELATIONS & COMMUNICATION_ _MARKETING AND INTERNAL COMMUNICATIONS_ - WHERE DO I BEGIN IN PLANNING AND IMPLEMENTING AN INTERNAL COMMUNICATION STRATEGY? The basic theory of internal communication * The importance of internal communication in creating employee commitment * The design of an internal communication strategy * Implementing and measuring the internal communication strategy _3. __DESIGN AND LAYOUT_ * Be able to decide on the purpose of the design * Ways of organising the information * Ways of ensuring readers' attention * Understand the elements of design – for example, colour, balance and contrast * Be able to apply the elements of layout to various media * Gaining tips for web design _4. __PROOFREADING AND EDITING FOR PUBLIC RELATIONS AND COMMUNICATION PROFESSIONALS_ * Be aware of the most common typical writing errors * Understand the concept of Readability Ease Testing and the 'know-how' to apply it constructively * Understand the different levels of editing * Manage the editing process step by step * Understand the responsibilities of the proof reader * Use proofreading marks _5. __INTELLECTUAL PROPERTY_ * What is intellectual property? * Why is it important? * How does intellectual property impact on the public relations and communications industries? _6. __GETTING READY FOR A DIGITAL PRESENCE_ _The digital world has caused significant_ _ shifts in how organizations communicate both internally and externally._ · Developing your digital strategy Social truly defines both our professional and personal brands, and the confluence of marketing and communications within business are reflective of that ethos · Implementing and Managing your digital plan · The digital landscape and the digital audience - You need to be prepared for the rapid transformation taking place! · Making a PR Campaign happen - What key advice would you give to those who are up and coming in the industry? · When to hold a Press Conference - A press conference is not an easy event, or a casual one. It's a big production and should only be saved for big issues WHAT YOU WILL WALK AWAY WITH: v Insider knowledge directly from journalists and bloggers about how to reach them and get your story heard v Indispensable press release optimization tips v In-depth cases studies featuring the best PR and CSR campaigns of the past year v How to pick the right metrics to fit your specific business objectives v How to harness the power of influencers to spread your message v How to drastically affect SEO v How to create content that is king and literally become your own media channel v Understand the importance and value of intellectual property and how it relates to their v How to Develop your digital strategy and define both our professional and personal brands v Company & Product Launches - selecting venues, organising guest lists, creating media coverage - ensuring the right interest in your latest venture. v Corporate PR Strategy and Media Relations _WHEN AND WHEN NOT TO_ Full info please email trai...@waterfrontconferences.co.za
ABOUT THE PROGRAMME PROJECT MANAGEMENT INVOLVES PERFORMING THE MANAGEMENT FUNCTIONS OF PLANNING, ORGANIZING, DIRECTING AND CONTROLLING A PROJECT SETTING. THIS COURSE IS THE FIRST STEP TO BECOMING A CAPABLE PROJECT MANAGER AND IS DESIGNED TO IMPROVE YOUR UNDERSTANDING OF THE PROJECT MANAGEMENT LIFE CYCLE. IT WILL PROVIDE YOU WITH THE TOOLS, TECHNIQUES AND TIPS TO COMPLETE PROJECTS ON TIME AND WITHIN BUDGET, WHILST MAINTAINING THE LEVEL OF QUALITY EXPECTED BY THE PROJECT'S CLIENT. COURSE OBJECTIVES - To learn and understand the processes of project management including: > Scope and schedule development > Risk management and monitoring > Sign-off and handover WHAT YOU WILL GAIN * AN UNDERSTANDING OF THE NATURE OF PROJECTS AND THE DIFFERENT STAKEHOLDERS INVOLVED IN A PROJECT * AN UNDERSTANDING OF HOW PROJECT MANAGEMENT CAN BE USED TO ACHIEVE BUSINESS GOALS * AN APPRECIATION OF THE CRITICAL SUCCESS FACTORS IN ACHIEVING PROJECT OUTCOMES * AN APPRECIATION OF THE NEED FOR TEAMWORK AND THE ROLES AND RESPONSIBILITIES INVOLVED IN PROJECT TEAMS * AN UNDERSTANDING OF THE TOOLS AND TECHNIQUES USED IN PROJECT MANAGEMENT * AN UNDERSTANDING OF THE PROJECT LIFE CYCLE AND THE USE OF MILESTONES IN PROJECT SCHEDULING * AN UNDERSTANDING OF PROJECT RISK AND HOW IT CAN BE MANAGED *BECOME PART *OF THE LEARNING, OUR FAMILY, OUR PASSION. INFO AND BOOKINGS EMAIL : WATERFRO...@GMAIL.COM OR TRAI...@WATERFRONTCONFERENCES.COZA LOG ONTO WWW.WATERFRONTCONFERENCES.CO.ZA [1] FOR A FREE TRAINING NEEDS ANALYSIS Links: ------ [1] http://webmail.powercenterzim.co.zw/HTTP://WWW.WATERFRONTCONFERENCES.CO.ZA/
Sender: unknown <PowerTel> Message: Please be advised that disconnection on all overdue A/Cs will be effected from 12.04.13 .Kindly ignore if your account has already been settled.
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I am selling a Toyota Platz 2002 model with 86.6K KM on the clock for $5 000 negotiable. It's neat and intact. Well serviced. Please call or send an SMS on 0773368092 or 0773253389. ****************************************************************************************** This communication is sent by the Standard Bank Plc or one of its affiliates The registered details of Standard Bank Plc are: Registered in England No. 2130447, Registered Office 20 Gresham Street, London, EC2V 7JE Authorised by the Prudential Regulation Authority and Regulated by the Financial Conduct Authority and Prudential Regulation Authority. More information on Standard Bank is available at www.standardbank.com Everything in this email and any attachments relating to the official business of Standard Bank Group Limited and any or all subsidiaries, ("the Company"), is proprietary to the Company. It is confidential, legally privileged and protected by relevant laws. The Company does not own and endorse any other content. Views and opinions are those of the sender unless clearly stated as being that of the Company. The person or persons addressed in this email are the sole authorised recipient. Please notify the sender immediately if it has unintentionally, or inadvertently reached you and do not read, disclose or use the content in any way and delete this e-mail from your system. The Company cannot ensure that the integrity of this email has been maintained nor that it is free of errors, virus, interception or interference. The sender therefore does not accept liability for any errors or omissions in the contents of this message which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. This message is provided for informational purposes and should not be construed as a solicitation or offer to buy or sell any securities or related financial instruments. ******************************************************************************************
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