another yesod logo attempt

[cies]

i shared an attempt to make a nice logo for yesod to this thread:

http://groups.google.com/group/yesodweb/browse_thread/thread/b5dabd0b405f127a/d1a23d8299101019


now i created a nicer one (imho) and now i put it in a thread of its
own.

http://i.imgur.com/EweVc.png


some background info:
* the fonts are all free-as-in-freedom (dejavu sans and gyre pallega)
* the "Y" is not in the font but custom made
* i try to embed the foundation meaning of the word 'yesod' into the
the logo
* i used inkscape to make it, so all is svg, super easy to change
colors etc.
* this is a draft, if anyone wants to use this then let me know so i
can finalize it properly and supply SVGs of the final version.


please comment on it.

have a nice day!

cies.

[Corey O'Connor]

looks nice!

One thing that struck me is that the Y in Yesod closely resembles an
upside-down lambda. Haskellers love lambdas! Though the lambda used in
the haskell.org logo is of a different style. Maybe try a version
using that lambda but upside down? Might communicate "haskell" a bit
more.

-Corey O'Connor
coreyo...@gmail.com
http://corebotllc.com/

[Darrin Thompson]

On Tue, Feb 21, 2012 at 10:13 PM, Corey O'Connor <coreyo...@gmail.com> wrote:
> looks nice!
>
> One thing that struck me is that the Y in Yesod closely resembles an
> upside-down lambda. Haskellers love lambdas! Though the lambda used in
> the haskell.org logo is of a different style. Maybe try a version
> using that lambda but upside down? Might communicate "haskell" a bit
> more.
>

I think I can save us all a lot of time. We'll just take the logo from
haskell.org and flip it vertically. Win!

--
Darrin

[Bryan Richter]

I actually think that is a superb idea. :) the = can even be tweaked
to be an e when spelling the full name!

[Corey O'Connor]

O_O
Um.. yes. that quite possibly is an easy win. lol

[cies]

like this?

http://i.imgur.com/H8zoS.png

(quick draft alert)

looks quite 'fast'.. :)



On Feb 22, 3:24 pm, Darrin Thompson <darri...@gmail.com> wrote:

[Bryan Richter]

Love it. It does look quite fast, but I tried sketching it a little
'slower' and it doesn't look nearly as nice.

But maybe I just can't sketch very well.

[Corey O'Connor]

ooooo
very nice!

minor note which you probably already know about: the D is hard to
differentiate from the O.

-Corey O'Connor
coreyo...@gmail.com
http://corebotllc.com/

[Greg Weber]

wonderful!

As someone pointed out, it would be great to have a small icon-like
version - I think we can basically just use the 'Y' from this for
that.

On Wed, Feb 22, 2012 at 2:40 PM, cies <cies....@gmail.com> wrote:

[cies]

On Feb 23, 2:01 am, "Corey O'Connor" <coreyocon...@gmail.com> wrote:
> ooooo
> very nice!

tnx.

> minor note which you probably already know about: the D is hard to
> differentiate from the O.

it's still in drafting stage.. if this is considered 'the way forward'
with the logo, then i will make a better version and try out some more
time consuming tricks to make it nicer.


@everyone: please let me know if you think if you prefer this "haskell-
logo-derivate" or the "sexy-serifs-with-translucent-foundation" one i
posted earlier.

[cies]

in both cases i'll make sure an squarish icon is part of the logo
package i'll deliver when things are final :)

[Francisco José CHAVES ALONSO]

Hi

I developed these ideas for the logo, I tried to relate yesod - haskell - and web.
The>Y= (mirror of the haskell logo) was originally proposed by Darrin.

https://docs.google.com/open?id=0B5ZNLyssag96ZGI5ZjRhOGQtODUwNy00YmU1LTg2NTktN2Y3MjBlMGI4NzM0

The svg file could be edited with inkscape ...
https://docs.google.com/open?id=0B5ZNLyssag96NmY3ODQzYjctZDRjNy00OWI1LWFmMTAtYzYzMmY3NDM5ODg4

Francisco

Le 23/02/12 08:20, cies a �crit :

[Darrin Thompson]

The>Y= (mirror of the haskell logo) was originally proposed by Darrin.

https://docs.google.com/open?id=0B5ZNLyssag96ZGI5ZjRhOGQtODUwNy00YmU1LTg2NTktN2Y3MjBlMGI4NzM0

The svg file could be edited with inkscape ...
https://docs.google.com/open?id=0B5ZNLyssag96NmY3ODQzYjctZDRjNy00OWI1LWFmMTAtYzYzMmY3NDM5ODg4

The top middle one, specifically the ">YE" version, is perfect in every way. It's square, simple, and cleverly plays homage to Haskell. Print it!

--
Darrin

[Michael Snoyman]

I definitely like this direction, thanks for taking the time to put
these together.

[Greg Weber]

Thanks Francisco and cies!
I really like the middle icon from Francisoco's also. I think the
upper-left icon could be improved by moving the parallel lines farther
down. 1 of those 2 should make a great icon.

For the full name, which we can use on the Yesod website, I like the
readability of cies logo, except for the 'd' - if we could use the 'd'
from Franciscos that would be awesome.

Right now we are copying the grey colors from the Haskell website,
which is a great baseline. I don't know if we need to settle on any
official colors - we could simply change colors to suit the
colorscheme of a given website.

[Francisco José CHAVES ALONSO]

Hi,

Something like that?

https://docs.google.com/open?id=0B5ZNLyssag96MmI5YjQzOTQtZGIzOC00YTdlLWI0MzMtYWIxYWQwMDA1OTM2
https://docs.google.com/open?id=0B5ZNLyssag96MmJkNDVlMTktMzFmMC00YTdlLWE5ZGMtZDEyNzM5OGEwMzdl

Francisco

Le 23/02/12 10:43, Greg Weber a �crit :

[Francisco José CHAVES ALONSO]

Hi,

Using the Cies idea for the letters could be like this

https://docs.google.com/open?id=0B5ZNLyssag96N2RjYjliODEtNjAwMC00NjA5LWFhOTctYzM1YWMxMDllNDJm
https://docs.google.com/open?id=0B5ZNLyssag96MGJhY2RhMjEtZmJkOS00ODBmLThkNDYtN2JmZTBmYjVjNGMz

Francisco

Le 23/02/12 10:43, Greg Weber a �crit :

[NeonGraal]

I really like the second of these.

I also see an animated version where the "square" version (Top-middle from original set) opens rightward revealing the full logo as per above

Struan

[cies]

> I like the
> readability of cies logo, except for the 'd

i dont like the lower case 'd' in an otherwise uppercase word.
i'll make sure the "D" is more distinguishable as such in a later
version.



On Feb 23, 4:43 pm, Greg Weber <g...@gregweber.info> wrote:
> Thanks Francisco and cies!

my pleasure.

> Right now we are copying the grey colors from the Haskell website,
> which is a great baseline. I don't know if we need to settle on any
> official colors - we could simply change colors to suit the
> colorscheme of a given website.

sure.

>
>
>
> On Thu, Feb 23, 2012 at 6:20 AM, Darrin Thompson <darri...@gmail.com> wrote:
>
> >> The>Y= (mirror of the haskell logo) was originally proposed by Darrin.
>

> >>https://docs.google.com/open?id=0B5ZNLyssag96ZGI5ZjRhOGQtODUwNy00YmU1...

>
> >> The svg file could be edited with inkscape ...
>

> >>https://docs.google.com/open?id=0B5ZNLyssag96NmY3ODQzYjctZDRjNy00OWI1...

[Corey O'Connor]

On Thu, Feb 23, 2012 at 5:07 PM, cies <cies....@gmail.com> wrote:
>> I like the
>> readability of cies logo, except for the 'd
>
> i dont like the lower case 'd' in an otherwise uppercase word.

Agreed.

I still like your original idea of incorporating the meaning of yesod
as "foundation". UM Though, I don't really have a good idea how. Maybe
place the Yesod in between horizontal lines. Giving it a feel of "this
makes a solid brick"?

[cies]

"massive solid brick" bites the speedy back-to-the-future'ish look of
the haskell-logo-derivate.

massive solid brick is not something i would like to a logo anyway.
it should be fresh and airy no matter what :)


i will accept any direction this discussion takes, and i like the
haskell-logo-derivate direction..
but my first attempt (http://i.imgur.com/EweVc.png) looks a lot more
professional in my opinion (while the lambda is there as an eye-wink
to the incrowd)






On Feb 24, 2:33 am, "Corey O'Connor" <coreyocon...@gmail.com> wrote:

[Greg Weber]

For Rails, it is much more useful to have a rail-road track in the
logo. However, only existing uses of Yesod and Hebrew speakers know
that it means foundation. Many of the most successful logos (Nike,
etc) don't give the viewer a direct connection with meaning. If
someone wants to try a design incorporating more meaning that is
great, but it isn't a requirement.

[cies]

yesod is a framework "a foundation" in "haskell". that's how i
understand it.

"foundation" is more shown in the first logo (draft: http://i.imgur.com/EweVc.png)
"haskell" is emphasized in the second (draft: http://i.imgur.com/H8zoS.png)

i think it is a good idea to pick on one of two emphases/directions
and make it into something nice.


"please voice up now or remain for ever silent" -- hahahhaha :)


cies.

[Francisco José CHAVES ALONSO]

Hi,

Apologize by the delay, but I don't have much time. I am not an English speaker and I hope not to cause misunderstandings because my use of the language.

First of all, I don't want that the logo be a personal competence or something like that, and I want for Yesod the best independent if it is the proposal I made or not, it just that, a proposal and it's the reason that I send also the source file if someone wanted it as start point. I liked the first Cies logo and without of doubt is very professional but as a haskeller I also want Yesod be identified with Haskell, and I liked the Darrin idea of the >Y= and I tried to put on an image and it was the main inspiration for the proposal.

About the massive solid brick, respectfully, I prefer the lowercase 'd' on the logo more than the uppercase D because the word Yesod appears  capitalized and not in all caps. Another point of view is that the logo is in small caps, but for me is difficult to distinguish that is not an O but a D then I read YESOO (Yesoo) instead of YESOD (Yesod). The problem is due the straight form of the logo letters, I tried, as Cies, to get an unambiguous capital D preserving the style, but always it resembled an O, and, in my opinion stills resembling an O.

On the other hand, I think to put the E on the >Y=  logo with lines on two senses: first, the letter E for Yesod and second, the equivalence sign.  In the Dijkstra and Feijen formalization of logic the central place is given to the equivalence, as is remarked by Lincoln A. Wallen article: On Form, Formalism and Equivalence, " Beauty is our business: a birthday salute to Edsger W. Dijkstra". I think on Yesod for Web development is as the equivalence symbol for the Dijkstra and Feijen formalization. Also because not only is related to discrete math but with the Dijkstra formalism for program correctness. This also make me to reflect on the Cies words massive solid brick, Yesod is solid bricks for web development  (Type-Safety, simplicity, robustness, elegance, high performance, etc.).

Greg, I wanted so long time ago contribute with Yesod and I am very happy that my proposal was take in account.

Sincerely

Francisco


Le 24/02/12 22:42, cies a écrit :

[i...@basdirks.eu]

http://z0.fm/yesod.png

I have a couple of alternatives that play with the same shapes, but let me know if anyone cares about this direction.

[i...@basdirks.eu]

Oh yeah sorry for double posting, but to expand on my ideas somewhat: the black in the image kinda forms a mountain, which I can emphasize by using different shapes to form the Y and Lambda. Also, there are two arrows (pointing right) hidden in the symbols, which could also be a theme. Would like to know what direction we want to take it so I could come up with more focussed proposals.

[Anthropornis Nordenskjoldi]

I really like this direction.

I tried modding it a little (sorry about the artifacts, I'm not very good with GIMP). I took the lambda and slid it downward somewhat, as well as scaling it down relative to the Y.

I think I know what you mean by the two hidden arrows; if they are where I think they are, then I think sliding and scaling the lambda puts these arrows on the same line (?).

http://i.imgur.com/5gJJs.png

PS I tried leaving the right side of the Y black, but I couldn't figure out how to force GIMP to treat it as a separate region.

[i...@basdirks.eu]

the arrows I meant can be seen here:

http://z0.fm/yesod2.png
http://z0.fm/yesod3.png

These are very top-heavy and are only meant to show where the arrows are.



On Sat 25/02/12 17:00 , Anthropornis Nordenskjoldi anthro...@gmail.com sent:

[Anthropornis Nordenskjoldi]

I actually like yesod2.png though

[i...@basdirks.eu]

ok cool, but it needs lots of refinement. If I could get some more input on the concepts, I could do some sketches with a more refined feel.



On Sat 25/02/12 21:22 , Anthropornis Nordenskjoldi anthro...@gmail.com sent:

[Anthropornis Nordenskjoldi]

What do you think about doing the same thing, but just keeping the lambda a bit shorter than the y?
http://i.imgur.com/dluvZ.png

My reasoning is that Haskell is a foundation, but the main attraction is Yesod. Also, just trimming a bit off the top of the lambda retains the arrows.

[cies]

here an attempt to do something with lower case "esod" letters.. i
prefer the upper case version as it looks more solid.

http://i.imgur.com/bYzK6.png

[Greg Weber]

The community has really shined here to help us out. Thanks everyone
for the amazing logos, and the great collaboration going on here!

cies, Bas, & Anthropornis, thank you for the elegant Yesod logos! I
agree with cies that these submissions are "more professional", but I
don't think that has to be a requirement for us.
There seemed to be an very positive response to the "upside-down
Haskell" logo that Corey imagined and cies and Francisco realized. I
think the single 'Y' version is professional enough, especially if we
play with the colors.

I do like the readability of cies latest upside-down Haskell logo with
lower case letters, but I agree with cies that it is less striking.
Fransisco points out that an uppercase 'D' ends up looking like YESOO
(Yesoo), so I think a lowercase 'd' is best. The hard part is then the
's'. When the 's' is jagged, I think it sticks out too much. I really
like the original 's' that cies had: http://i.imgur.com/H8zoS.png. I
also like how the rest of the letters are slightly above the Y in that
image. I think if that is paired with Francisco's lowercase 'd'
concept we will have an awesome and readable full "Yesod" logo.

The single 'Y' from that logo is also great, and should scale down to
a recognizeable 'Y' very easily, whereas I see that as more
problematic for the other suggested logos. I think the single 'Y' can
look as professional as you want it to if you are concerned about
that. The colors can be adjusted to match the site and it can
otherwise be given more polish (see the logo for the Snap Framework).

Does this seem good?

[Bryan Richter]

I second Greg's opinion, especially this:

[cies]

the pleasure is all mine :)

(i'll post a more refined version next in the main thread.)

On Thursday, February 23, 2012 4:20:32 PM UTC+1, Michael Snoyman wrote:

I definitely like this direction, thanks for taking the time to put
these together.

> like this?

[cies]

i worked a bit into the proposed directions:

http://i.imgur.com/tGDoT.png


improvements:
* more clear "D"
* more focus on "foundation"
* a logo
* blending the haskell logo better with more curvy letters that make up YESOD

i feel that the text-free-logos, while maybe nice for favicons, are over the top to have next to the YESOD logo.

besides that i really like the work.


feedback is very welcome.

if this direction is cool with y'all, i want to give it one more iteration in an attempt to add some 'bling' to it. :)

have a nice day!

cies.





On Wednesday, February 22, 2012 3:20:31 AM UTC+1, cies wrote:

i shared an attempt to make a nice logo for yesod to this thread:

http://groups.google.com/group/yesodweb/browse_thread/thread/b5dabd0b405f127a/d1a23d8299101019


now i created a nicer one (imho) and now i put it in a thread of its
own.

http://i.imgur.com/EweVc.png


some background info:
* the fonts are all free-as-in-freedom (dejavu sans and gyre pallega)
* the "Y" is not in the font but custom made
* i try to embed the foundation meaning of the word 'yesod' into the
the logo
* i used inkscape to make it, so all is svg, super easy to change
colors etc.
* this is a draft, if anyone wants to use this then let me know so i
can finalize it properly and supply SVGs of the final version.


please comment on it.

have a nice day!

cies.

On Wednesday, February 22, 2012 3:20:31 AM UTC+1, cies wrote:

i shared an attempt to make a nice logo for yesod to this thread:

http://groups.google.com/group/yesodweb/browse_thread/thread/b5dabd0b405f127a/d1a23d8299101019


now i created a nicer one (imho) and now i put it in a thread of its
own.

http://i.imgur.com/EweVc.png


some background info:
* the fonts are all free-as-in-freedom (dejavu sans and gyre pallega)
* the "Y" is not in the font but custom made
* i try to embed the foundation meaning of the word 'yesod' into the
the logo
* i used inkscape to make it, so all is svg, super easy to change
colors etc.
* this is a draft, if anyone wants to use this then let me know so i
can finalize it properly and supply SVGs of the final version.


please comment on it.

have a nice day!

cies.

[cies]

just got a nice idea and implemented it.  have a look:

http://i.imgur.com/MfWH8.png

i say: let's print them coffee mugs :-P

[anthropornis]

These are very nice. Also, I like this version better than the
subsequent http://i.imgur.com/MfWH8.png version; the former is nice and
clean, while I think in the latter the, not sure what you'd call it, the
little hooks into the Y and the D, seem a little jarring against the
otherwise clean lines.

I could easily see the blue circle logo on a coffee mug or laptop sticker.

Cheers

[Corey O'Connor]

seconded. The first set ( http://i.imgur.com/tGDoT.png ) are all
excellent! Definitely love the small logo as well.

-Corey O'Connor
coreyo...@gmail.com
http://corebotllc.com/

[cies]

to me the little hooks (that are the same as the jabs into the 'E' and 'S') really din the logo together.

now the "Y"-of-haskell-lamba-origin fits with the rest of the logo, it becomes a thing of it's own, and the 'D' is so freaking obviously 'D' :)

i feel with the jabs there is something to look at, some clear identity thingy, that makes a logo stand out.

just my .2EUR

[Felipe Almeida Lessa]

On Wed, Feb 29, 2012 at 1:10 AM, Corey O'Connor <coreyo...@gmail.com> wrote:
> seconded. The first set ( http://i.imgur.com/tGDoT.png ) are all
> excellent! Definitely love the small logo as well.

I like the first set as well. However, the 'E' looks likes he's sad
to me with those two curvy lines going downwards. Maybe if they went
upwards it would be better.

Cheers,

--
Felipe.

[cies]

some more attempts and some "bling" thrown in..

http://i.imgur.com/PHBCa.png

@felipe: one has up pointing jabs in the E and to upper part of the S.  i dont like it much..

have a nice day everyone.

cies.

[Felipe Almeida Lessa]

On Wed, Feb 29, 2012 at 4:34 PM, cies <cies....@gmail.com> wrote:
> @felipe: one has up pointing jabs in the E and to upper part of the S.  i
> dont like it much..

I agree with you, it doesn't look good. Thanks for trying, though =).

Cheers,

--
Felipe.

[cies]

after a while one gets a feeling for these things..

i stems from the top-left corner of the E, it is rounded while the bottom-left corner is not rounded.