Blue Apron

[Dean Collins]

Interesting move by Blue Apron

 

"Blue Apron to Sell Meal Kits in Stores to Buttress Sagging Deliveries Move comes as retailers like Walmart, Kroger and Amazon offer their own kits in fast-growing segment"

https://www.wsj.com/articles/blue-apron-to-sell-meal-kits-in-stores-to-buttress-sagging-deliveries-1521118800

 

 

 

Makes you wonder if this is the pivot to bigger and better eg the Kraft of pre-made kits....or the grasping of a dying venture capital created "industry".

 

 

Cheers,

Dean

[Pushpinder Bagga]

I can most certainly agree that most of food-tech startups are venture capital created - it's really hard to get a food-tech business started without substantial initial capital.

As for Blue Apron - guess these companies are starting to realise a trend that is growing in the high-tech sector. Most businesses in the near future may just be a skill for Alexa type products or an app for Facebook type portals that have people glued to it already and are easier to market than to letter box drop over their don't spam signs or hand out leaflets to running for work/home professionals outside the stations. IMHO, grocery stores offer an undeniable attraction to customers - a familiar behaviour which is where most food-tech business may find market at most.

The unpredictability of the industry and the people in it is so high that I am already starting to doubt what I just wrote a minute ago and am starting to think if home delivery is going to rule big time?

Phew!

[Pushpinder Bagga]

Hi Lawrence, on your note about social inclusion and communal dining - have you checked our pivot? Have a look www.dishme.com.au 

-- Pushpinder

PS: Email sent via mobile device so kindly excuse typos, grammatical mistakes and logic errors if any.

On 21-Mar-2018, at 11:26 PM, drllau <drlawr...@gmail.com> wrote:

I think we need to introduce some clarity ... IMHO what we are seeing is not foodtech innovation but distribution optimisation. The general argument is that the goods/services is atoms moving in one direction towards the consumer and information (including financial settlement) moving in the opposite. So most of the proposals I've seen are trying to better match the on-demand impulse-driven dynamic needs of time-poor hungry purchasers with the delivery system ... which in turn requires investment in warm-chain, packaging and demand management. Yes, some advances (though drones don't hit the mass-energy sweet-spot for food) but hardly a revolution in the retail or F&B sector. In the end food is calories but where is the atmosphere, the social sharing and communal dining? Are we reduced to eating fancy TV-dinners in splendid isolation?

Lawrence
http://www.linkedin.com/in/drllau

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