Promotion for new coworking space

[SouthEnd CoWorking Charlotte, NC]

We are opening a new coworking space SouthEnd CoWorking in Charlotte,
NC. It is in a good high traffic area of town with parking on site
and a block from the lightrail line. What is the the best way you
have promoted your coworking space.
We are planning the traditional sign and flyer type advertizing. Also
visiting the local business in the area, ie apartments, restaurants,
shops we'll advise and leave some basic business large business
cards.

Your thoughts along this line please.

Website: www.SouthEndCoWorking.com

[Garth Frizzell]

We're preparing to open in a city of 75,000 in mid-February.

 

In preparation for our opening, we are:

 putting ads in the e-flyer from the chamber of commerce,

 visiting a number of the business networking groups (BNI organizes group of small freelancers to give each other referrals)

 talking to informal networks (robotics clubs, User-groups, others we like with some geek-cred)

 

As coworking is new up here, a local radio station will devote an hour during a call-in show to talk about it, on Feb. 8.

 

my thoughts - hope it helps,  Good luck with it!

 

Garth.
Two Rivers Business Centre, Prince George, Canada

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[Alex Hillman]

The best word of mouth comes from your initial members. Focus on finding them instead of waiting for them to find you, and everything starts to replicate from there.

Being active in the communities of people you're interested in is the best way to find them. Again, go to them. Help them. Host them. Promote them before you promote yourself. Give give give, it comes back 10000-fold.

-Alex

/ah
indyhall.org
coworking in philadelphia

[Susan Evans]

I'd echo Alex, and add that while telling people about your "stuff" can be helpful for some, it's not necessarily the way to get the members you want. I wrote a little blog post on it a ways back if you want to read more: 

http://blog.coworking.com/quit-marketing-your-stuff-and-start-marketing-your-values/

Good luck!

Susan
__
Office Nomads         
officenomads.com  
206-484-5859

[Alex Hillman]

Also - this leads to promoting your members instead of your space. People are far more attracted to being in a room full of smart, interesting, creative people than the idea of having a desk to sit at that's not in their bedroom/living room. 

Promoting an empty room is much, much harder than promoting one that's already teaming with activity.

-Alex

/ah
indyhall.org
coworking in philadelphia

[Angel Kwiatkowski]

A large sign on our door (plus a QR code) describing that we're
upstairs has done a lot to capture random foot traffic that wanders by
our door. I'm working on approval for a sandwich board sign out front
too to hi-lite what events are happening in the space.

On Jan 20, 12:08 pm, Alex Hillman <dangerouslyawes...@gmail.com>
wrote:

> Also - this leads to promoting your members instead of your space. People
> are far more attracted to being in a room full of smart, interesting,
> creative people than the idea of having a desk to sit at that's not in their
> bedroom/living room.
>
> Promoting an empty room is much, much harder than promoting one that's
> already teaming with activity.
>
> -Alex
>
> /ah
> indyhall.org
> coworking in philadelphia
>
> On Thu, Jan 20, 2011 at 2:06 PM, Alex Hillman

> <dangerouslyawes...@gmail.com>wrote:

>
>
>
>
>
>
>
> > The best word of mouth comes from your initial members. Focus on finding
> > them instead of waiting for them to find you, and everything starts to
> > replicate from there.
>
> > Being active in the communities of people you're interested in is the best

> > way to find them. Again, go to them. Help them. Host them. *Promote them
> > before you promote yourself.* Give give give, it comes back 10000-fold.

>
> > -Alex
>
> > /ah
> > indyhall.org
> > coworking in philadelphia
>
> > On Wed, Jan 19, 2011 at 6:37 PM, SouthEnd CoWorking Charlotte, NC <
> > rzelick...@bellsouth.net> wrote:
>
> >> We are opening a new coworking space SouthEnd CoWorking in Charlotte,
> >> NC.  It is in a good high traffic area of town with parking on site
> >> and a block from the lightrail line.  What is the the best way you
> >> have promoted your coworking space.
> >> We are planning the traditional sign and flyer type advertizing.  Also
> >> visiting the local business in the area, ie apartments, restaurants,
> >> shops we'll advise and leave some basic business large business
> >> cards.
>
> >> Your thoughts along this line please.
>
> >> Website:  www.SouthEndCoWorking.com
>
> >> --
> >> You received this message because you are subscribed to the Google Groups
> >> "Coworking" group.
> >> To post to this group, send email to cowo...@googlegroups.com.
> >> To unsubscribe from this group, send email to

> >> coworking+...@googlegroups.com<coworking%2Bunsubscribe@googlegroups .com>
> >> .

[Jerome Chang]

Oh, I just figured out another way to promote your space: steal "customers" from other, existing spaces!  You poach the Yelp or other online page for a coworking site, and solicit those reviewers/visitors to come to your space.

Totally insidious, huh?  Yet, there are people and coworking facilities out there who are doing that.  I mean seriously, esp if you're in a heavily populated area and can't shoot fish in your own barrel, you have to ask yourself if you should even run a business.

Jerome

______________
BLANKSPACES
"work FOR yourself, not BY yourself"

www.blankspaces.com
5405 Wilshire Blvd (2 blocks west of La Brea)
Los Angeles, CA 90036
323.330.9505 (office)

[Angel Kwiatkowski]

Hey, I made a DIY sandwich board for in front of my space in 2011 and finally did a video explaining how I did it. That thing just keeps on tickin' https://www.facebook.com/angelannk/videos/10211311690261734/?hc_ref=PAGES_TIMELINE

Angel

[Barbara Sprenger]

All great suggestions!
In addition, we post on all of the aggregators (mostly to improve SEO), be sure our SEO is good because a lot of people will google [your town] coworking. You should be on the first page. And Craigslist. We probably get 1/3 to 1/2 of our members through Craigslist. (We train carefully on this.) And have shills over the first month or so! Get your friends to work there free to start so the place has a vibe initially.

Have fun!

[Kevin Haggerty]

Out of curiosity, what section of Craigslist do you post on? How often? Do you ever post in Craigslist pages from locales that are not your own but are nearby?

Thanks for sharing!

[Kevin Haggerty]

Just a heads up that your website isn't working. If you already knew, ignore. :)

[Barbara Sprenger]

Yes, we post in areas that aren’t exactly here, but are close.

Not sure if all of Craigslist is the same, but for us we post in Housing: office/commercial and events.

Community sometimes gets rejected. Depending on your area, you might need to post 1x, 2x or 3x/day.

Barbara Sprenger

 bspr...@thesatelliteinc.com

  www.thesatelliteinc.com

  831-222-2101

On Apr 6, 2017, at 5:21 AM, Kevin Haggerty <kevinrh...@gmail.com> wrote:

Out of curiosity, what section of Craigslist do you post on? How often? Do you ever post in Craigslist pages from locales that are not your own but are nearby?

Thanks for sharing!

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[Barbara Sprenger]

Kevin, where were you looking?

For our centers, it’s thesatellitecenters.com

For our software, it’s satellitedeskworks.com

Both seem to be working!

Barbara Sprenger

 bspr...@thesatelliteinc.com

  www.thesatelliteinc.com

  831-222-2101

On Apr 6, 2017, at 5:22 AM, Kevin Haggerty <kevinrh...@gmail.com> wrote:

Just a heads up that your website isn't working. If you already knew, ignore. :)

[Kevin Haggerty]

Gotcha.

Sorry for confusion, Barbara. I was not responding to you about the website. Was responding to OP. Not sure if it still is, but their website was down.

[steve suard]

I like that idea because my space is in the 2nd floor of a street entrance. Thanks

[Kevin Haggerty]

South End Coworking -- Your website is still down. Probably not great for promotion. Not trying to be a jerk, just sincerely wanted to make sure you knew.

[Alex Hillman]

Original post was from over 6 years ago. Lots could happen in those 6 years :)

I might be wrong, but a little bit of googling and the best references to south end coworking charlotte I can find is this article from 2014: http://www.charlotteobserver.com/news/business/small-business/article9110489.html which suggests that either "South End Coworking" rebranded somewhere along the way as "Industry Charlotte."

-Alex

------------------

The #1 mistake in community building is doing it by yourself.

Better Coworkers: http://indyhall.org

Weekly Coworking Tips: http://coworkingweekly.com

My Audiobook: https://theindyhallway.com/ten

On Tue, Apr 11, 2017 at 1:05 PM, Kevin Haggerty <kevinrh...@gmail.com> wrote:

South End Coworking -- Your website is still down. Probably not great for promotion. Not trying to be a jerk, just sincerely wanted to make sure you knew.

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[Kevin Haggerty]

Guess who's an idiot, has two thumbs, and definitely didn't realize this post was six years old.

Yep.

You guessed it.

It's me.