Actual CPC much higher than criterion set maxCpc??

[Noah]

Hello,

I'm analyzing the past few months adwords data for an account.

For several adgroups, I see that there is a group criterion which has the bid for maxCPC set to $0.65.

Then, when I pull a report of the ads from adGroupAdService, I see many days where the CPC is $2.00 or even $4.00.

Clearly, there is a major discrepancy here. How is this possible? 

Thank You,

[David Torres (AdWords API Team)]

Hi Noah,

What is the ad group max CPC bid? would it be possible that the AD served using the ad group bid and not the criterion bid? I assume your are talking about the Ad average CPC field in stats.

Best,

- David Torres - AdWords API Team

[Noah Silverman]

David,

I'm looking at max cpc from the group criterion service.  (Accessing everything through the API.)

Would the adgroup max CPC override the group criterion max CPC?  If so, how can I query that through the API.

Thanks,

--
Noah Silverman
Smart Media Corp.
8605 Santa Monica Blvd #78986
Los Angeles, CA 90069
(323) 653-1900

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[Anash P. Oommen (AdWords API Team)]

Hi Noah,

Could you try retrieving the cpcBidSource (https://developers.google.com/adwords/api/docs/reference/v201302/AdGroupService.CpcBid#cpcBidSource)? That should say whether the bid is being served from the criterion or from ad group.

Cheers,
Anash P. Oommen

AdWords API Advisor.