Possible CriterionType for audience criterions and how to download information via reporting

[SP]

Hi,

When an adGroup has active the audience (campaign or adgroup level) I am not able to recover all the criterions of this adgroup.

Some of them are USER_LIST CirterionType but I dont know which is the type for others.

If I recover all the criterions with the Criteria Performance Report (api v201806) these "missing" criterions are not there.

But I can get the performance of all the criterions with the Audience Performance Report, the problem is the CriterionType is not in this report (as far as I know).

I cannot classify for instance by type because i dont know their Criteria Type.

So my doubts are:

1- How can I download this information (criterion type)

2- Why these criterions are not recovered with the Criteria Performance Report

3- Which are the possible types for "audience  criterions"

[Luis Xander Talag (AdWords API Team)]

Hi Sela,

For your 1st and 2nd questions, can you clarify what you mean by "missing" criterions? If you are referring to null values, then it is most likely that this criteria type is UNKNOWN or not supported in AdWords API. Otherwise, if by "missing", you are unable to see some criterions from the Audience Performance Report in the Criteria Performance Report, then this could be because the Criteria Performance Report only records the most specific criteria which triggered the impression in your ad as this is a single attribution report.

For your 3rd querstion, the USER_LIST and USER_INTEREST types are possible values for audience criteria (refer here for more information).

Let me know if you have further clarifications.

Thanks,
Luis
AdWords API Team

[Sela Palomo]

Hi,

thanks for you answer.

With missing i mean, I have the audience active in campaign level, for instance in campaign1, this campaign has 3 adgroups, and each adgroup has several criterions.

In the audience section of ads web tool (https://ads.google.com.... ) I see that the campaign1-adgroup1-criterion1 has impressions and clicks but i cannot download this criterion (adgroup1,criterion1) throught the criteria performance report to know for instance the criterion type but i can recover other criterions of this adgroup. This is happening with all the criterions involve in the audiences

Im not filtering the UNKNOWS or any other value when i request the report.

Thank you very much

El mié., 2 ene. 2019 a las 12:07, 'Luis Xander Talag (AdWords API Team)' via AdWords API and Google Ads API Forum (<adwor...@googlegroups.com>) escribió:

Hi Sela,

For your 1st and 2nd questions, can you clarify what you mean by "missing" criterions? If you are referring to null values, then it is most likely that this criteria type is UNKNOWN or not supported in AdWords API. Otherwise, if by "missing", you are unable to see some criterions from the Audience Performance Report in the Criteria Performance Report, then this could be because the Criteria Performance Report only records the most specific criteria which triggered the impression in your ad as this is a single attribution report.

For your 3rd querstion, the USER_LIST and USER_INTEREST types are possible values for audience criteria (refer here for more information).

Let me know if you have further clarifications.

Thanks,

Kevin

AdWords API Team

On Wednesday, January 2, 2019 at 3:58:12 PM UTC+8, SP wrote:

Hi,

When an adGroup has active the audience (campaign or adgroup level) I am not able to recover all the criterions of this adgroup.

Some of them are USER_LIST CirterionType but I dont know which is the type for others.

If I recover all the criterions with the Criteria Performance Report (api v201806) these "missing" criterions are not there.

But I can get the performance of all the criterions with the Audience Performance Report, the problem is the CriterionType is not in this report (as far as I know).

I cannot classify for instance by type because i dont know their Criteria Type.

So my doubts are:

1- How can I download this information (criterion type)

2- Why these criterions are not recovered with the Criteria Performance Report

3- Which are the possible types for "audience  criterions"

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[Luis Xander Talag (AdWords API Team)]

Hi Sela,

Thank you for providing more information on your concern. To further explain why it is "missing" in the Criteria Performance Report, if an impression triggers multiple criteria then this report will only select the criteria that AdWords deems most relevant as this is a single attribution report. 

Also, it seems that you are viewing the Audience Report in the UI, this is equivalent to the Audience Performance Report in the API. With this, please use the Audience Performance Report to retrieve the metrics for the specific audience that triggered the impression. For this report, you may refer to the Criteria prefixes to know more information about the criteria.

Regards,

Luis

AdWords API Team

On Wednesday, January 2, 2019 at 10:54:52 PM UTC+8, SP wrote:

Hi,

thanks for you answer.

With missing i mean, I have the audience active in campaign level, for instance in campaign1, this campaign has 3 adgroups, and each adgroup has several criterions.

In the audience section of ads web tool (https://ads.google.com.... ) I see that the campaign1-adgroup1-criterion1 has impressions and clicks but i cannot download this criterion (adgroup1,criterion1) throught the criteria performance report to know for instance the criterion type but i can recover other criterions of this adgroup. This is happening with all the criterions involve in the audiences

Im not filtering the UNKNOWS or any other value when i request the report.

Thank you very much