Criterion IDs & Labels

[Tingyan Han]

Hi there!

We've been trying to map Criterion IDs from ValueTrack Parameters to post-click business data. Couple of questions

1) Is there a full taxonomy to identify which Google Affinity/In-Market/Demo names based on CriterionIDs?

2) In the ValueTrack page, it is mentioned that there are labels for keywords and audiences would show up with a format as such 'kwd-123:aud-456'. Despite that it looks like criterion IDs in our accounts don't come with kwd and aud prefixes. Let us know where to access both ID fields for SEM campaigns where both kwd and aud targeting are applied?

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to our API support team. You may refer below to my responses to the items you sent over :

1) Is there a full taxonomy to identify which Google Affinity/In-Market/Demo names based on CriterionIDs?

Below are documentation you can use as reference to map a category to their respective IDs :

AdWords API : Affinity / In-Market / 
Google Ads API : Affinity / In-Market

As for the Demo names, could you further elaborate on this? Do you have any screenshots or documentation that you can share related to this?

2) In the ValueTrack page, it is mentioned that there are labels for keywords and audiences would show up with a format as such 'kwd-123:aud-456'. Despite that it looks like criterion IDs in our accounts don't come with kwd and aud prefixes. Let us know where to access both ID fields for SEM campaigns where both kwd and aud targeting are applied?

You can retrieve more details related to prefixes using the below options :

AdWords API : Using the services mentioned (criteria prefixes) here
Google Ads API : You can refer to this guide, and into the ConstantDataService section, for the various options (GoogleAdsService) you can use 

In addition, since you are also referring to "where to access both ID fields for SEM campaigns where both kwd and aud targeting are applied", you can refer to this AdWords guide and Google Ads API guide, in their {target-id} section on which reports to extract the said parameter and its values.

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

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[Tingyan Han]

Thank you Peter and the Ads API team,

+MeiXuan Choo from our team

Re #1

• Our team has tried mapping criterion IDs from the URL you've provided but can't seem to identify the missing links
• Please see the list of Criterion IDs we need help with matching here

Re #2

• Thanks for sharing the documentation, we'll look into it and come back if any questions

Tingyan Han

158 Cecil St #11-01 • Singapore • 069545

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[Google Ads API Forum Advisor]

Hi,

Thank you for providing updates to your concern. I work with Peter and let me provide support to your concern.

Before moving on to your concern, I would like to mention first that I am going to remove your latest reply as it contains your personal data.

With regard to your concern on #1, I am afraid that I wasn't able to access the link of the document that you provided. With this, could you attached instead the document and send it via Reply privately to author option to further investigate? If this option is not available, then you can provide the this detail via googleadsa...@google.com instead.

Regards,

Ernie John Blanca Tacata Google Ads API Team

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[Tingyan Han]

HI Ernie, 

I've responded with 'Reply privately to author'. As i'm unable to find a trace of my response, can you please confirm receipt or provide me an email address we can continue this conversation with?

Thank you so much!

[Google Ads API Forum Advisor]

Hi Tingyan,

I work with Ernie and Aryeh, and I can confirm receipt of your excel sheet in a private thread. We can continue discussion on that private thread instead. That said, you may check your personal email for our team's responses.

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

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