I think it's a very polished looking product that rivals openPCR as a "cottage industry" type hand-made biotech goods company. You can of course acquire a cheaper thermal cycler off ebay with the chance that it works, but that machine will probably weigh 20 lbs + and be bulky as heck and not have a heated lid.
I do wish there were more than 8 wells for the price, but besides that I think this is a great example of a company that is trying to build a functional, and most importantly, highly mobile machine. It's advantage (in my mind) is that it is incredibly small and I could fit it in my pocket.
I think if we want to have comparable biotech hardware for better prices we need to support companies like this to give them the cash-flow to hopefully build even better equipment. Or at the very least, I suppose this is the place to make comments on what specifications you'd like to see.
Sebastian, I never knew it couldn't hold 4-12C? 22C is really the lowest?
That aside, perhaps if enough money is raised these types of changes could come into play, now, or in the next iteration.
As far as the international shipping goes, is $200 a typo? I've sent things 100x as big to Thailand for 25% the cost.