page title brand name inclusion

[Ruben Reusser]

for google to display a nice search result for a page (SERPs) the page
title should be of the following format

format: Primary Keyword - Secondary Keyword | Brand Name
example: 8-foot Green Widgets - Widgets & Tools | Widget World

[0] uses ${page.title} to output the <title> tag

In order to render the format described above one would have to set the
brand name on each page. This approach is probably not optimal for
maintenance reasons.

I see 2 approaches to solve this issue:

Approach 1:

introduce a brand property on the page properties that is included in
the title tag if present with a defined separator (using inheritance to
fetch the brand property)

Approach 2:

factor out the title rendering into its own htl file for a site to allow
an easy override of the title in code

Wondering if there are other approaches that have been used in other
projects and should be considered

thank you

[0]
https://github.com/adobe/aem-core-wcm-components/blob/d09a31edd4d309a7f9ea17aae73c9a0afa31d0cd/content/src/content/jcr_root/apps/core/wcm/components/page/v2/page/head.html#L20

[Jean-Christophe Kautzmann]

hi Ruben,

I googled a bit and found this article from Google with best practices about the title tag [0] but it didn't mention a specific format.

Could you please share a link with the recommendations you mentionned?

Cheers,

JC

[0] https://support.google.com/webmasters/answer/7451184?hl=en#uniquepagetitles

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[Jean-Christophe Kautzmann]

Forwarding back to the list.

I had seen this example but was more looking for some kind of specs from Google.

Cheers,

JC

---------- Forwarded message ---------
From: Ruben Reusser <r...@headwire.com>
Date: Thu, Nov 14, 2019 at 5:41 PM
Subject: Re: page title brand name inclusion
To: Jean-Christophe Kautzmann <jc.kau...@gmail.com>

JC,

if you for example google 'turkey recipe' you will get a set of nice recipe results

looking at the titles of the results in the google search you see titles like

Juiciest Turkey Recipe Ever - The Stay at Home Chef
Easy, No-Fuss Thanksgiving Turkey - Tastes Better from Scratch
Perfect Roast Turkey Recipe | Ina Garten | Food Network

they are all using a brand name for their title tags

An example article describing this can be found at [1]

Ruben

[1] https://moz.com/learn/seo/title-tag

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[Ruben Reusser]

JC,

I doubt google puts a spec out for such a thing as they continue to change how they display search results.

Ruben

On 11/14/2019 3:23 PM, Jean-Christophe Kautzmann wrote:

Forwarding back to the list.

I had seen this example but was more looking for some kind of specs from Google.

You

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