advantages of Umbrella branding

[Anoop kumar]

Some of advantages of Umbrella branding are as following:

• acceptance level is high
• less time taken to be accepted
• advertising and promotional budget is low
• gives strength to the establish brand name and increases the overall brand equity.
  

[divyadasari22]

sir we didn't discuss case study on lifebouy.. can we discuss over here????

[Shailendra Dasari]

We discussed  3 instead.Lifebuoy can be discussed in the forum.

On Mon, Aug 27, 2012 at 11:49 AM, divyadasari22 <divyad...@gmail.com> wrote:

sir we didn't discuss case study on lifebouy.. can we discuss over here????

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