Coworking Market Research Report by Place Dynamics LLC

[Brendan Alviani]

Hello!

So Place Dynamics LLC put together a VERY useful Market Research Report about Coworking (for SE Wisconsin, but still applicable elsewhere). It has a lot of useful information and is formatted well for adaption. Since someone else passed it along to me, thought I'd pass it along to you. I've attached it, as well as linked to it, in case they decide to take it down for any reason.

A few things it does:

- Market analysis of various professions it will target

- Relevant small business development resources (some national)

- discussion of business incubators

- mini-case studies

Hope this is helpful!

[Alex Hillman]

This is an amazing piece of reference. Thanks for sharing Brendan!

-Alex 

-- 

/ah

indyhall.org

coworking in philadelphia

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Attachments:

- Wisconsin Coworking Report -- Longer.pdf

[Michael Hopkins]

Thanks for sharing that. I found it to be quite interesting and like all data it will probably have unexpected uses in the future.

Michael

[Danay]

Excellent data to work with. Thanks indeed for the share!

[Craig Baute - Creative Density Coworking]

Thanks for passing this on Brenden. I'm a market researcher and did similar stuff for the city of Denver before locating it. This is a great blue print for people that want to do similar studies for their own market.

Craig

Creative Density

[Darcy Swon]

Thanks for sharing this information. We just opened Iowa's 4th rural coworking space and some of this information is very information to what we are trying to accomplish here. 

Darcy Swon

http://www.intandemworkspace.com

On Monday, August 6, 2012 3:29:30 PM UTC-5, Brendan Alviani wrote:

[Dina Lynch Eisenberg]

Thanks Brendan. That was tremendously helpful.
Warmly Dina

[StartHub Miami]

Thank you! this was very useful.
We are a new coworking / innovation hub & incubator in Miami - www.starthubcenters.com

[Katherine Warman Kern]

This is great! I will refer to it in a meeting in 2 weeks with the economist of our state's (Connecticut) Business and Industry Association to discuss forming a joint initiative of businesses who hire creative professionals and the local professional organizations (Graphic Designers, Press Club, PR, AMA, Creative Directors, etc.) to learn more about the Creative Economy here. Specifically, my hypothesis is that that the project based "share" of the Creative Economy is growing very fast and there is a lot of room for improvement for the mutual benefit of both businesses and the creative professional "vendors".

This is an opportunity the government won't get as quickly as private business will. Government analysts labels us in a way that dismisses us as irrelevant. When I did the business plan for COMRADITY, I used the IRS and the Bureau of Labor Statistics information to estimate the size of the project based independent professionals in the "creative business", locally. The IRS source is the "Non-Employers". Yep that's what they call us. (Even though most projects today involve hiring and collaborating with a team of diverse specialists.) But since we are not employed nor technically employ anyone else, we don't help the government meet its job number KPIs. So we are currently worthless to politicians and government policy wonks.

Oh and the other source of information is the Bureau of Labor Statistics unemployment statistics. We are in the category (I think it is U-4) of people who are not employed by not seeking employment. The label they have put on this category - "Discouraged Workers".

I don't know about you, but all the project based independent creative professionals I know are anything but discouraged. They prefer to have the freedom to choose their projects.

On that note . . . Happy 4th of July! Hope you are celebrating the freedom of independence!

K-