Stories of Coworking

29 views
Skip to first unread message

Susan Evans

unread,
Apr 10, 2012, 12:59:48 PM4/10/12
to cowo...@googlegroups.com
Good morning everyone!

I'm sure by this point everyone is a-buzz with the fact that coworking got a big mention this morning on NPR. Well, I am a-buzz this morning, but a-buzz with frustration.

NPR took the opportunity to spend a big amount of time on coworking this morning and the best story they could share was that the Grind has an application process. Headline reads "For freelancers, landing a workspace gets harder." 

If this is the best that NPR can do with what we give them, you all, I think we're not doing the right thing. We're not giving the press the best stories about coworking. And because of that they're telling the boring stories. STILL. And I want to change that. 

After the coworking gathering in LA this past fall, a small group of folks assembled under the banner the Coworking Awareness Team. Our first and solo goal was to help coworking spaces get better stories told about them and about all the awesomeness that coworking is. Clearly, we have work to do! So far, we have published one single-page doc of sample stories, created a press@coworking email address to point the press (and those interested in telling stories) to, and even recently created a single-page doc on tips and tricks of talking to the press (attached here).

I was planning to share all this exciting news with you today to continue the movement of this Awareness Team project. I am writing you this morning to implore you to share your own stories and encourage your members to post their stories. I know how many incredible things happen within the Office Nomads community each year and go unnoticed. I know you have the same at your space. I promise you I will do everything I can to help the Awareness Team get those stories to the people interested in telling them, and will shout out your stories loud and clear as much as I can. 

Because seriously - amongst all of the awesome things that happen in a coworking space, the application process (if it exists, and I don't want to have that argument here) is the LEAST interesting thing I can think of to talk about. Other than maybe the printer. Y'all know I hate it when the press talks about our printers.

Here are the links, y'all. Let's get some better stories out there:

Tell Your Coworking Story Form - the place you send folks to to tell their story
Coworking.com - where the story summaries land (and will be updated from time to time to show fresh stories!), and soon where the Talking to the Press points will go
The Coworking Awareness Team Google Group - please help us get better stories told about coworking.

Thanks everyone,
Susan

PS - to the folks at the Grind: I hope this doesn't rub you the wrong way. This has nothing to do with your space (which I don't know much about), or how you rock coworking in your own way. I respect that greatly and that has nothing to do with this response. Truly - I just want your space to get great stories told about it - I doubt NPR did you justice. 


__
Office Nomads         
officenomads.com  
206-484-5859

Talking to the Press.pdf

Will Bennis, Locus Workspace

unread,
Apr 11, 2012, 10:29:38 AM4/11/12
to Coworking
Hey Susan,

The form you created looks really great.

One suggestion if it's still open for a small change:

In our space, I think, the best stories have been about unexpected
collaboration between members and the value that comes from that. Even
though you have a lot of story categories and I'd hate to see more, I
don't see an obvious category for that (collaborations between
members). I worry that without the category you'll either lose those
potential stories because people won't think that's really what you're
looking for, or you'll have a bloated "other" category (I suspect
that's more than 50% of the good stories my members have to tell fall
into that category).

Best,
Will

On Apr 10, 6:59 pm, Susan Evans <su...@officenomads.com> wrote:
> Good morning everyone!
>
> I'm sure by this point everyone is a-buzz with the fact that coworking got
> a big mention this morning on
> NPR<http://www.npr.org/2012/04/10/150286116/for-freelancers-landing-a-wor...>.
> Well, I am a-buzz this morning, but a-buzz with frustration.
>
> NPR took the opportunity to spend a big amount of time on coworking this
> morning and the *best story they could share* was that the Grind has an
> application process. Headline reads "For freelancers, landing a workspace
> gets harder."
>
> If this is the best that NPR can do with what we give them, you all, I
> think we're not doing the right thing. We're not giving the press the best
> stories about coworking. And because of that they're telling the boring
> stories. STILL. And I want to change that.
>
> After the coworking gathering in LA this past fall, a small group of folks
> assembled under the banner the Coworking Awareness
> Team<http://groups.google.com/group/coworking-awareness-team/>.
> Our first and solo goal was to help coworking spaces get better stories
> told about them and about all the awesomeness that coworking is. Clearly,
> we have work to do! So far, we have published one single-page doc of sample
> stories, created a press@coworking email address to point the press (and
> those interested in telling stories) to, and even recently created a
> single-page doc on tips and tricks of talking to the press (attached here).
>
> I was planning to share all this exciting news with you today to continue
> the movement of this Awareness Team project. I am writing you this morning
> to *implore* *you to share your own stories and encourage your members to
> post their stories*. I know how many incredible things happen within the
> Office Nomads community each year and go unnoticed. I know you have the
> same at your space. I promise you I will do everything I can to help the
> Awareness Team get those stories to the people interested in telling them,
> and will shout out your stories loud and clear as much as I can.
>
> Because seriously - amongst all of the awesome things that happen in a
> coworking space, the application process (if it exists, and I don't want to
> have that argument here) is the LEAST interesting thing I can think of to
> talk about. Other than maybe the printer. Y'all know I hate it when the
> press talks about our printers.
>
> Here are the links, y'all. Let's get some better stories out there:
>
> Tell Your Coworking Story
> Form<https://docs.google.com/spreadsheet/viewform?formkey=dEluZWdWM0Y4QUs5...>
> -
> the place you send folks to to tell their story
> Coworking.com - where the story summaries land (and will be updated from
> time to time to show fresh stories!), and soon where the Talking to the
> Press points will go
> The Coworking Awareness Team Google
> Group<http://groups.google.com/group/coworking-awareness-team/>-
> please help us get better stories told about coworking.
>
> Thanks everyone,
> Susan
>
> PS - to the folks at the Grind: I hope this doesn't rub you the wrong way.
> This has nothing to do with your space (which I don't know much about), or
> how you rock coworking in your own way. I respect that greatly and that has
> nothing to do with this response. Truly - I just want your space to get
> great stories told about it - I doubt NPR did you justice.
>
> __
> Office Nomads
> officenomads.com206-484-5859begin_of_the_skype_highlighting            206-484-5859
>
>  Talking to the Press.pdf
> 196KViewDownload

Will Bennis, Locus Workspace

unread,
Apr 11, 2012, 11:09:49 AM4/11/12
to Coworking
Three questions/comments about the stories:

1) You've probably answered this already, but:

Will the coworking space owners get a collection of the stories
submitted by their members so they can use them to help tell their own
space's stories? It would sure give the space owners an incentive to
encourage their members to submit if they know it will give them
"Office Nomads" or "Locus Workspace" stories to share as well as
access to more general "coworking" stories.

2) Either way, I think it would be a good idea to be clear on the form
about what aspects of the posters' info will be public and to what
extent, and to give the submitter some options in that regard. By
posting, do people give their consent to sharing the post publicly, to
their own coworking spaces, or just as aggregated data? Do they give
permission to share just their stories, or also their names, and/or
their coworking-space affiliation? I think it would be really useful
to give users the options on these points so you don't lose potential
contributors who are happy to contribute to aggregated analysis or
happy to contribute just their stories, but want it to be anonymous.

3) Maybe the previous comment and what's to follow just communicates
my "ivory tower" naivete (journalists and private sector researchers
are never held to these standards), but I think it would be a great
idea to put together an IRB proposal and get approval from a
university for collecting these stories. You wouldn't get approval
from the IRB (ethics committee) from a university for a research
project like this without more transparent "informed consent" (i.e.,
clearer communication about what can be shared and to whom), and if
you decide it's ever worth writing this up for a peer-review journal
(and it might be!), they often won't accept submissions at all without
IRB approval. If you're interested in this, email me privately:
there's a really easy approval process at the university where I
work.

Best,
Will

On Apr 10, 6:59 pm, Susan Evans <su...@officenomads.com> wrote:
> Good morning everyone!
>
> I'm sure by this point everyone is a-buzz with the fact that coworking got
> a big mention this morning on
> NPR<http://www.npr.org/2012/04/10/150286116/for-freelancers-landing-a-wor...>.
> Well, I am a-buzz this morning, but a-buzz with frustration.
>
> NPR took the opportunity to spend a big amount of time on coworking this
> morning and the *best story they could share* was that the Grind has an
> application process. Headline reads "For freelancers, landing a workspace
> gets harder."
>
> If this is the best that NPR can do with what we give them, you all, I
> think we're not doing the right thing. We're not giving the press the best
> stories about coworking. And because of that they're telling the boring
> stories. STILL. And I want to change that.
>
> After the coworking gathering in LA this past fall, a small group of folks
> assembled under the banner the Coworking Awareness
> Team<http://groups.google.com/group/coworking-awareness-team/>.
> Our first and solo goal was to help coworking spaces get better stories
> told about them and about all the awesomeness that coworking is. Clearly,
> we have work to do! So far, we have published one single-page doc of sample
> stories, created a press@coworking email address to point the press (and
> those interested in telling stories) to, and even recently created a
> single-page doc on tips and tricks of talking to the press (attached here).
>
> I was planning to share all this exciting news with you today to continue
> the movement of this Awareness Team project. I am writing you this morning
> to *implore* *you to share your own stories and encourage your members to
> post their stories*. I know how many incredible things happen within the
> Office Nomads community each year and go unnoticed. I know you have the
> same at your space. I promise you I will do everything I can to help the
> Awareness Team get those stories to the people interested in telling them,
> and will shout out your stories loud and clear as much as I can.
>
> Because seriously - amongst all of the awesome things that happen in a
> coworking space, the application process (if it exists, and I don't want to
> have that argument here) is the LEAST interesting thing I can think of to
> talk about. Other than maybe the printer. Y'all know I hate it when the
> press talks about our printers.
>
> Here are the links, y'all. Let's get some better stories out there:
>
> Tell Your Coworking Story
> Form<https://docs.google.com/spreadsheet/viewform?formkey=dEluZWdWM0Y4QUs5...>
> -
> the place you send folks to to tell their story
> Coworking.com - where the story summaries land (and will be updated from
> time to time to show fresh stories!), and soon where the Talking to the
> Press points will go
> The Coworking Awareness Team Google
> Group<http://groups.google.com/group/coworking-awareness-team/>-
> please help us get better stories told about coworking.
>
> Thanks everyone,
> Susan
>
> PS - to the folks at the Grind: I hope this doesn't rub you the wrong way.
> This has nothing to do with your space (which I don't know much about), or
> how you rock coworking in your own way. I respect that greatly and that has
> nothing to do with this response. Truly - I just want your space to get
> great stories told about it - I doubt NPR did you justice.
>
> __
> Office Nomads

Susan Evans

unread,
Apr 11, 2012, 12:14:33 PM4/11/12
to cowo...@googlegroups.com
Thanks, Will!

Might what you're talking about fit under the "coworking love stories" portion? I just edited the category description there - let me know if that helps you out. And thanks so much for the suggestion! I certainly don't want to miss out on any great stories. 

Thanks for sharing,
Susan

__
Office Nomads         
officenomads.com  
206-484-5859




--
You received this message because you are subscribed to the Google Groups "Coworking" group.
To post to this group, send email to cowo...@googlegroups.com.
To unsubscribe from this group, send email to coworking+...@googlegroups.com.
For more options, visit this group at http://groups.google.com/group/coworking?hl=en.


Steve King

unread,
Apr 11, 2012, 1:28:47 PM4/11/12
to cowo...@googlegroups.com
Susan:

I think the NPR story is in part a function of the amount of press coworking has been getting.  As a topic gets more coverage (and coworking's gotten a lot of coverage over the last 6 months), reporters and editors start to look for new angles and hooks to cover.  This is due to reporters/editors not wanting to just write "me too" stories.  They also tend to write more about the negatives, or at least things that could be perceived as negative.  This is especially true for the national media outlets like NPR (the local media are usually pretty happy with local angles).

Because of this, the best story ideas will be something new - or at least new to those with limited knowledge of coworking.  A few areas I think are pretty topical and potentially interesting to reporters right now include positive examples of:  big companies using coworking (despite recent spurt of stories, still fairly fresh), startups using coworking (anything related to startups is pretty hot right now), women and coworking, other traditionally under served groups and coworking, foreign companies using coworking as a US base of operations, US companies using overseas coworking facilities as a base of operations.

I also think good stories about the positive impact of coworkers collaborating, as Will mentioned, are very powerful and will find interest with the media.  

I'm sure there are many, many more examples of new angles you and the others in this group could come up with.  

Susan Evans

unread,
Apr 11, 2012, 2:15:35 PM4/11/12
to cowo...@googlegroups.com
Thanks, Steve - I think you're 100% correct in your assessment of the current situation. 

My hope is that by working together a bit and coalescing some coworking story data, we can help get some of the more interesting (and new!) stories out there to the press. Getting annoyed by a story is one thing, but being proactive and working towards a solution is another! 

It is not lost on me that having coworking in the national press is exciting. It's great to be a part of a national (and international) dialogue, and I simply want to make a difference in how the conversation is framed. I want to hear stories of good and interesting work being done. Success stories. Big and small. I know I'm shooting a bit for the moon here, but if it at all helps to move away from the stories of the "stuff" towards the stories about the "why" of coworking, I'll feel some small smidgen of success.


S
__
Office Nomads         
officenomads.com  
206-484-5859



--
You received this message because you are subscribed to the Google Groups "Coworking" group.
To view this discussion on the web visit https://groups.google.com/d/msg/coworking/-/L0xLn5YlldAJ.

Coworking Akademie

unread,
Apr 12, 2012, 5:21:42 AM4/12/12
to Coworking
Hi Susan,

there is also a site of mine for collecting coworking stories in
german language: www.coworking-stories.com. I mentioned it in the
german Coworking group, but some people there try to sabotage ideas
for promoting coworking if they are not their own. It's really freaky,
sometimes like a denver clan. If you are interested in promoting your
collected coworking stories, I could offer access for you or an own
cms in english language at coworking-stories.com.

Greetings from Germany

Daniel



On 10 Apr., 18:59, Susan Evans <su...@officenomads.com> wrote:
> Good morning everyone!
>
> I'm sure by this point everyone is a-buzz with the fact that coworking got
> a big mention this morning on
> NPR<http://www.npr.org/2012/04/10/150286116/for-freelancers-landing-a-wor...>.
> Well, I am a-buzz this morning, but a-buzz with frustration.
>
> NPR took the opportunity to spend a big amount of time on coworking this
> morning and the *best story they could share* was that the Grind has an
> application process. Headline reads "For freelancers, landing a workspace
> gets harder."
>
> If this is the best that NPR can do with what we give them, you all, I
> think we're not doing the right thing. We're not giving the press the best
> stories about coworking. And because of that they're telling the boring
> stories. STILL. And I want to change that.
>
> After the coworking gathering in LA this past fall, a small group of folks
> assembled under the banner the Coworking Awareness
> Team<http://groups.google.com/group/coworking-awareness-team/>.
> Our first and solo goal was to help coworking spaces get better stories
> told about them and about all the awesomeness that coworking is. Clearly,
> we have work to do! So far, we have published one single-page doc of sample
> stories, created a press@coworking email address to point the press (and
> those interested in telling stories) to, and even recently created a
> single-page doc on tips and tricks of talking to the press (attached here).
>
> I was planning to share all this exciting news with you today to continue
> the movement of this Awareness Team project. I am writing you this morning
> to *implore* *you to share your own stories and encourage your members to
> post their stories*. I know how many incredible things happen within the
> Office Nomads community each year and go unnoticed. I know you have the
> same at your space. I promise you I will do everything I can to help the
> Awareness Team get those stories to the people interested in telling them,
> and will shout out your stories loud and clear as much as I can.
>
> Because seriously - amongst all of the awesome things that happen in a
> coworking space, the application process (if it exists, and I don't want to
> have that argument here) is the LEAST interesting thing I can think of to
> talk about. Other than maybe the printer. Y'all know I hate it when the
> press talks about our printers.
>
> Here are the links, y'all. Let's get some better stories out there:
>
> Tell Your Coworking Story
> Form<https://docs.google.com/spreadsheet/viewform?formkey=dEluZWdWM0Y4QUs5...>
> -
> the place you send folks to to tell their story
> Coworking.com - where the story summaries land (and will be updated from
> time to time to show fresh stories!), and soon where the Talking to the
> Press points will go
> The Coworking Awareness Team Google
> Group<http://groups.google.com/group/coworking-awareness-team/>-
> please help us get better stories told about coworking.
>
> Thanks everyone,
> Susan
>
> PS - to the folks at the Grind: I hope this doesn't rub you the wrong way.
> This has nothing to do with your space (which I don't know much about), or
> how you rock coworking in your own way. I respect that greatly and that has
> nothing to do with this response. Truly - I just want your space to get
> great stories told about it - I doubt NPR did you justice.
>
> __
> Office Nomads
> officenomads.com
> 206-484-5859
>
>  Talking to the Press.pdf
> 196KAnzeigenHerunterladen

Will Bennis, Locus Workspace

unread,
Apr 13, 2012, 5:19:01 AM4/13/12
to Coworking
Hi Susan,

Yes! Coworking Love Stories is it. I just skipped over it after seeing
the title because I assumed it was about people who fell in love at a
coworking space. :)

I'd still love to know more in response to my second post in this
thread. Most importantly: I've already asked my members to
participate, but I'd be much more enthusiastic about it if I knew
there was some way for me see the stories submitted by my members
(even if it's anonymous), and I suspect this is true of most other
coworking space managers/owners as well. Otherwise, I'd rather just
encourage them to submit their stories to me. I care most of all about
the stories to be told about my own coworking space. But I'd worry
about wearing out their participatory spirit by asking them to do the
same thing twice.

Thanks!

Best,
Will

On Apr 11, 6:14 pm, Susan Evans <su...@officenomads.com> wrote:
> Thanks, Will!
>
> Might what you're talking about fit under the "coworking love stories"
> portion? I just edited the category description there - let me know if that
> helps you out. And thanks so much for the suggestion! I certainly don't
> want to miss out on any great stories.
>
> Thanks for sharing,
> Susan
> __
> Office Nomads
> officenomads.com206-484-5859begin_of_the_skype_highlighting            206-484-5859
> > > officenomads.com206-484-5859begin_of_the_skype_highlighting            206-484-5859      begin_of_the_skype_highlighting

Susan Evans

unread,
Apr 13, 2012, 1:33:15 PM4/13/12
to cowo...@googlegroups.com
Hey Will!

Of course! Right now the responses are just shared with the Coworking Awareness Team, but let me work on ways to make that available to all. So far we've just published the one-page PDF with story summaries, but I hear what you're looking for - more details and contact info. I think that shouldn't be too tough and I'll hop right to it.

Thanks again!

Susan
__
Office Nomads         
officenomads.com  
206-484-5859



Beth Buczynski

unread,
Apr 14, 2012, 2:56:48 PM4/14/12
to Coworking
Susan,

Just wanted to add my voice to those thanking you and the team for
running with this idea. As many of you know, I write for Shareable.net
which is extremely interested in publishing new, exciting stores about
coworking--especially those that are positive. However, as was
mentioned, new angles are important to avoid simply cheer leading. I
share your disappointment in the NPR angle, but as our publisher Neal
Gorenflo mentioned during a panel at GCUC, we need to be proactive
about doing things that are press worthy! To that end, I hope people
will share their stories with the Coworking Awareness Team, making
themselves available as press contacts, and that they also start
talking about coworking the cool collaborations, successes, etc. on
their own blogs and sites as well. These are often the first places we
check when looking for a new coworking story. I look forward to seeing
the compilation!

Beth
Reply all
Reply to author
Forward
0 new messages