Intent to Ship: Attribution Reporting Feature: Attribution Scopes

Currently the API performs filtering after a source is chosen based on matching <reporting origin, destination site> fields. This results in API callers either not receiving attribution reports or incorrect attribution in scenarios where there are multiple different advertisers/campaigns that all convert on the same destination site.

This change allows API callers to now specify a field called "attribution_scopes" which will be used for filtering before starting the regular attribution flow. This allows API callers more fine grained control over the attribution granularity and the ability to receive proper attribution reports in the scenario described above (i.e. where there are multiple different advertisers/campaigns that all convert on the same destination site).

This change directly addresses API caller feedback and allows them to have more control over their attribution filtering.

Explainer/Spec changes

Risks
Interoperability and Compatibility

This is an optional and fully backwards compatible change. This feature provides a new field for specifying filters that can be checked before the regular attribution process takes place and does not break any pre-existing API or web functionality.

Gecko: No signal (Original request: https://github.com/mozilla/standards-positions/issues/791)

WebKit: No signal (Original request: https://github.com/WebKit/standards-positions/issues/180)

Web developers: https://github.com/WICG/attribution-reporting-api/issues/1229

WebView application risks

Does this intent deprecate or change behavior of existing APIs, such that it has potentially high risk for Android WebView-based applications?

No

Will this feature be supported on all six Blink platforms (Windows, Mac, Linux, Chrome OS, Android, and Android WebView)?

The attribution reporting feature will be supported on all platforms with the exception of Android WebView

Is this feature fully tested by web-platform-tests?

No, currently the behavior around attribution scopes is not covered in WPT due to difficulty of adding significant coverage for the feature because of API-mandated delays and noise. However, the feature is covered by comprehensive integration tests (commonly referred to as “interop tests”) that are also reusable by other implementations.

Estimated milestones

This feature is anticipated to ship as part of Chrome 130.

Link to entry on the Chrome Platform Status

https://chromestatus.com/feature/5096560068395008

Links to previous Intent discussions

Previous I2S:

Intent to Ship: Attribution Reporting API

Intent to Ship: Attribution Reporting features M117

Intent to Ship: Attribution Reporting features M118

Intent to Ship: Attribution Reporting features M119

Intent to Ship: Attribution Reporting features M120

Intent to Ship: Attribution Reporting features M121

Intent to Ship: Attribution Reporting features M123

Intent to Ship: Attribution Reporting features M124

Intent to Ship: Attribution Reporting features M125

Intent to Ship: Attribution Reporting features M126

Intent to Ship: Attribution Reporting features M127

Intent to Ship: Attribution Reporting features M128 (1)

Intent to Ship: Attribution Reporting features M128 (2)

Thanks,

Akash

Chris Harrelson

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Sep 25, 2024, 11:42:05 AMSep 25

to Akash Nadan, blink-dev

LGTM1

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Alex Russell

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Sep 25, 2024, 11:43:21 AMSep 25

to blink-dev, Akash Nadan

Hey Akash,

This looks pretty uncontroversial, but I'm not sure from the Explainer how this fits together in an end-to-end scenario. Is there a fuller chunk of example code you could point me at? Or update the explainer to show how this works in practice?

Best,

Alex

Akash Nadan

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Sep 26, 2024, 2:07:55 PMSep 26

to blink-dev, Alex Russell, Akash Nadan

Hi Alex,

We have the following end-to-end example in the explainer that shows how this would work for a more real example: https://github.com/WICG/attribution-reporting-api/blob/main/attribution_scopes.md#attribution-scope-examples

Let me know if you have any questions on the example! We are also considering how to best add demo code for this feature although that may take a little longer to share.

Thanks!

Akash

Alex Russell

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Sep 26, 2024, 4:56:03 PMSep 26

to Akash Nadan, blink-dev

Hey Akash,

That example was the one I was referring to when asking for more. This doesn't show a full in-situ example of how to use this or what code would have been necessary before (or what the "before" code's deficiencies were).

Best,

Alex

Akash Nadan

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Sep 27, 2024, 2:00:09 PMSep 27

to blink-dev, Alex Russell, blink-dev, Akash Nadan

Hi Alex,

We have updated the code in that example to now show a comparison of the behavior before vs. after using this feature: https://github.com/WICG/attribution-reporting-api/blob/main/attribution_scopes.md#example-1-distinct-attribution-scopes-comparison-with-attribution-filters

Let me know if you have any follow up questions on the example.

Thanks,

Akash

Akash Nadan

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Oct 2, 2024, 1:09:44 PM (13 days ago) Oct 2

to blink-dev, Akash Nadan, Alex Russell, blink-dev

Hi All,

I just wanted to flag that we have also updated the example with diagrams that better show a comparison of the behavior before vs. after using this feature: https://github.com/WICG/attribution-reporting-api/blob/main/attribution_scopes.md#attribution-scope-examples

Thanks,

Akash

Mike Taylor

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Oct 2, 2024, 1:28:42 PM (13 days ago) Oct 2

to Akash Nadan, blink-dev, Alex Russell

Thanks Akash - these changes help me better understand the features (especially the links to how registration / reporting works).

LGTM2

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Yoav Weiss (@Shopify)

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Oct 3, 2024, 6:09:03 AM (12 days ago) Oct 3

to Mike Taylor, Akash Nadan, blink-dev, Alex Russell

LGTM3

To view this discussion on the web visit https://groups.google.com/a/chromium.org/d/msgid/blink-dev/d7209ffd-9304-4113-b7b3-a861f82b8d50%40chromium.org.

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