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Message from discussion Maijstral, other light, funny SF Re: Thurb
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Walter Jon Williams  
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 More options Jan 15 2004, 3:45 pm
Newsgroups: rec.arts.sf.written
From: Walter Jon Williams <donttryth...@phonyaddress.net>
Date: Thu, 15 Jan 2004 20:59:54 +0000 (UTC)
Local: Thurs, Jan 15 2004 3:59 pm
Subject: Re: Maijstral, other light, funny SF Re: Thurb
Andrew Wheeler <acwhe...@optonline.com> wrote in
news:4005F282.9E98FC0A@optonline.com:

> BPRAL22169 wrote:

>> Andrew Wheeler:

>> >So, in other words, there's *always* been something to complain
>> >about? (That was my point.)

>> No, you miss the point of the observation entirely:  In 1980 there
>> never had been a dying off of the midlist in publishing history.  The
>> midlist could, by and large, not make a living from book sales, but
>> that was acepted as "just the way it was," and it was a feature of the
>> economics of publising that evolved over the past century and a half.

>> The conglomeratization of the publishing industry brought new economic
>> features to the industry, among them the "death of the midlist."

> It was in the late '70s and early '80s that a midlist writer (at least
> some of them) became to *be* able to make a living at writing. If
> that's the immediate effect of corporatization, I don't see how that is
> bad for the writer now making a semi-living wage from his writing.

> And there probably *had* been major dyings-off before 1980, but (since
> I was only 11 then) I don't know much about them. Certainly westerns
> had crashed at least once before that, and mysteries were on a
> boom-bust cycle before the '80s as well. I'll also mention the late
> '50s magazine crash which drove many writers from the field -- some for
> years, some for good.

A few years ago I remember David Hartwell telling me, "The midlist is
actually the bottom of the list.  We just call it the midlist to be nice."

A writer who shall be nameless told me a few years ago, "I'd been hearing
all my life about the death of the midlist, but I never took it seriously
until my piece of the midlist broke off and sank."

The midlist is basically on life support at this time.  Due to structural
changes in the publishing industry (largely the consolidation of the IDs,
the independent distributors, from over 200 companies to less than 10),
midlist sales have been devastated.

In 1990 the average midlist science fiction novel, by a non-name writer,
would ship 75,000 copies and sell 60,000.  Now the average midlist novel
ships less than 20,000 and sells less than 10,000.  

It was possible to make a living selling 60,000 paperbacks a year, but if
you sell less than 10,000, you'd better have a McJob.  


 
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