Revisiting logo, branding, and design

[Kris]

OK, we've sat on one of our logo designs for a while, and I wanted to
get some thoughts about how everyone feels about it now, after some
time has passed.

Also, Martin has taken his interpretation of the Fireworks brand and
added a new logo that is somewhat different.

We need to know what you like about it, and what you think is not
working with either of the designs.

Also, remember that a logo matures over time with the brand it
represents. I came across a good example of that here:
http://www.noobpreneur.com/2009/04/30/progression-of-logo-%E2%80%93-mercedes-benz/

Check out our design process here:
http://groups.google.com/group/fireworks-project/web/logo-sketch-summary

Post what you think is good, and what is not working, back to this
discussion:

[kristo...@gmail.com]

Jocelyn says:
"I think the rocket will be more recognisable in the long run as a
stand alone logo. I also like the font but could we see it with the
"F" capitalised for comparison?"

I say:
I like the rocket better that the pop-explosion. The only problem
with the rocket is that when you shrink it down to the size of a
computer icon, the fins and the stick on the bottom become
unrecognisable. My thought is to remove the little stick and
emphasise the fins more to define the rocket.

I like the font, but would also like to see the F capitalised to see
what that looks like.

I think the colours are good, but, again, the fins of the rocket could
use a more contrasting colour rather than a lighter shade of the same
colour.

-- Kris

[kristo...@gmail.com]

Also submitted the logo here:
http://www.logocritiques.com/

[Martin Hipp]

Kris asked me to make a wireframe of the website with concept 2 logo,
so you guys could see what it would look like in action. Right now, I
am just focusing on the brand, not so much the font of the name.

Here's the link http://dev.martinhipp.com/fw/4/

[Martin Hipp]

You can see how logo concept 2a looks on the current wireframe

http://dev.martinhipp.com/fw/4/?logo=2a

[Martin Hipp]

I have uploaded a light on dark version of the logo onto Logopond,
http://logopond.com/gallery/detail/62055

[David Young]

I got also some ideas about the logo, identity and a tag.
You can view my concept here: http://davidyoung.nl/drop/logofireworks.jpg

[Kris Walker]

Since the logo project has gathered some momentum, I thought it would
be a good idea to define the process a little better.

I put up a blog post about it, which is open to comments of course.
(http://fireworksfactory.blogspot.com/2009/05/challenge-of-open-
design.html)

I also update the logo sketch page in this forum to better reflect the
open design process. (http://groups.google.com/group/fireworks-project/
web/logo-sketch-summary)

In the next iteration we're going to need to refine our ideas and
retire a couple of concepts. As we make those decisions, we should
always refer to the Focus section which outlines the objectives of the
project at the top of this page: (http://groups.google.com/group/
fireworks-project/web/logo-sketch-summary)

While we are not closed to new concepts, we do need to begin to retire
2 out 3 three concepts we have.

[Kris Walker]

The logo design discussion ended up forking into two threads, which is
really confusing.

So, I'm killing this thread, and all further discussion should go to
this one:

http://groups.google.com/group/fireworks-project/browse_thread/thread/1176a05022030b4c/c0ad1bc982354152#c0ad1bc982354152

Which is linked to the page here:

http://groups.google.com/group/fireworks-project/web/logo-sketch-summary