OK, we've sat on one of our logo designs for a while, and I wanted to
get some thoughts about how everyone feels about it now, after some
time has passed.
Also, Martin has taken his interpretation of the Fireworks brand and
added a new logo that is somewhat different.
We need to know what you like about it, and what you think is not
working with either of the designs.
Jocelyn says:
"I think the rocket will be more recognisable in the long run as a
stand alone logo. I also like the font but could we see it with the
"F" capitalised for comparison?"
I say:
I like the rocket better that the pop-explosion. The only problem
with the rocket is that when you shrink it down to the size of a
computer icon, the fins and the stick on the bottom become
unrecognisable. My thought is to remove the little stick and
emphasise the fins more to define the rocket.
I like the font, but would also like to see the F capitalised to see
what that looks like.
I think the colours are good, but, again, the fins of the rocket could
use a more contrasting colour rather than a lighter shade of the same
colour.
Kris asked me to make a wireframe of the website with concept 2 logo,
so you guys could see what it would look like in action. Right now, I
am just focusing on the brand, not so much the font of the name.
In the next iteration we're going to need to refine our ideas and
retire a couple of concepts. As we make those decisions, we should
always refer to the Focus section which outlines the objectives of the
project at the top of this page: (http://groups.google.com/group/ fireworks-project/web/logo-sketch-summary)
While we are not closed to new concepts, we do need to begin to retire
2 out 3 three concepts we have.
