I agree that "following you" makes the user sound passive and begs the
question, "Who is following me?"
I'm not suggesting a specific slogan, but I like to think of my
profile as a magic outfit that I choose to put on when I go online...
like an avatar-cloak... a special suit that shows me (my information)
as I wish to be seen, dynamically, and based on my privacy settings.
This virtual suit decides what information about me to share based on
the permitted view of the looker, whether it be a member of the
general public who is outside my social graph, a friend, a friends'
friend (2nd degree), a 3rd degree friend, etc., or a particular
organization or group.
I know what dataportability means to mean - but - data need only be in
one "place" - it's about who gets to see the data - not where it
goes. The data can live in the cloud somewhere... the question is
*who* gets to see *what* data about me. How can I set the rules about
my privacy once and be done with it? "Set it and forget it!" What
dataportability really seeks (IMHO) is both convenience and a sense of
security and fairness for the user, in whatever context the user
wishes to participate in the social web. It's not so much about
putting my data in a suitcase and carrying it with me to facebook and
then over to myspace. It's about my data being smart enough to cover
itself up in the right situation based on a single set of generalized
settings combined with my social graph. My data can be seen by
someone if he fits into my general settings and my social graph. My
settings and my graph are the "lock" - and if a user has the key (he
is represented in a part of my social graph that has access to the
data he is asking for based on my "settings") - then he sees right
dataset - the set of information I wish to project to someone like
So I think of it as a magic cloak. It can make you invisible to the
some people and organizations, or make you appear one way to one set
of people and another way to a different set of people... or make you
appear in tailored, customized ways to individual friends or
On Jan 26, 1:49 pm, "Stephen Adkins (spadkins)" <spadk...@gmail.com>
> How about this for a slogan?
> I think this connects with the consumer.
> My data. My services. My Life.Y
> Stephen Adkins
> On Jan 21, 12:34 pm, dangrig <dan.g...@gmail.com> wrote:
> > It seems to me that most of the proposed slogans are really abstract
> > (from the consumer's perspective). The biggest challenge we'll have is
> > to translate/adopt a slogan that will gain easy and fast "Aha! right,
> > it makes sense" reaction from consumers, so that they clearly identify
> > the value prop of an essentially abstract service. We need to propose/
> > think the slogan from the consumer's pov, and not as much ours,
> > wouldn't you agree?
> > On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:
> > > "Boundless"