DataPortability slogan

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Elias Bizannes

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Jan 30, 2008, 7:15:05 PM1/30/08
to DataPortability.Action.Evangelism
There is some great discussion occuring about what the DP slogan
should be. Apparently, no one has started a forum here in EAG, hence
why no one wants to post. So now we do have one!

I've pasted the history below, and damn, I wish Google Groups allowed
a bit more data portability!

+History+

kevinm View profile
More options Jan 19, 1:28 pm

From: kevinm <liveone1232...@yahoo.com>
Date: Fri, 18 Jan 2008 18:28:05 -0800 (PST)
Local: Sat, Jan 19 2008 1:28 pm
Subject: data portability slogan
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"Boundless"


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dangrig View profile
More options Jan 22, 4:34 am

From: dangrig <dan.g...@gmail.com>
Date: Mon, 21 Jan 2008 09:34:24 -0800 (PST)
Local: Tues, Jan 22 2008 4:34 am
Subject: Re: data portability slogan
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It seems to me that most of the proposed slogans are really abstract
(from the consumer's perspective). The biggest challenge we'll have
is
to translate/adopt a slogan that will gain easy and fast "Aha! right,
it makes sense" reaction from consumers, so that they clearly
identify
the value prop of an essentially abstract service. We need to
propose/
think the slogan from the consumer's pov, and not as much ours,
wouldn't you agree?

On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:



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> "Boundless"




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Nollind Whachell View profile
More options Jan 26, 9:39 am

From: Nollind Whachell <noll...@whachell.com>
Date: Fri, 25 Jan 2008 14:39:04 -0800 (PST)
Local: Sat, Jan 26 2008 9:39 am
Subject: Re: data portability slogan
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"Following You Wherever You Go"

That's from the video below. Seems simple and to the point to me.


http://www.vimeo.com/610179/


Nollind Whachell


On Jan 21, 9:34 am, dangrig <dan.g...@gmail.com> wrote:



- Hide quoted text -
- Show quoted text -

> It seems to me that most of the proposed slogans are really abstract
> (from the consumer's perspective). The biggest challenge we'll have is
> to translate/adopt a slogan that will gain easy and fast "Aha! right,
> it makes sense" reaction from consumers, so that they clearly identify
> the value prop of an essentially abstract service. We need to propose/
> think the slogan from the consumer's pov, and not as much ours,
> wouldn't you agree?

> On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:


> > "Boundless"





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Dan G View profile
More options Jan 26, 3:57 pm

From: "Dan G" <dan.g...@gmail.com>
Date: Fri, 25 Jan 2008 23:57:48 -0500
Local: Sat, Jan 26 2008 3:57 pm
Subject: Re: [DataPortability-Public] Re: data portability slogan
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Ok, yes, but (I have worked in advertising for the past 7+ years): is
this
for the consumer? IF so, it's too long. A :30 or :60 tops would have
to do
for the consumer. The slogan should really focus on privacy, and
control
(from the pov of the consumer). At least that's what I think


On Jan 25, 2008 5:39 PM, Nollind Whachell <noll...@whachell.com>
wrote:



- Hide quoted text -
- Show quoted text -

> "Following You Wherever You Go"


> That's from the video below. Seems simple and to the point to me.


> http://www.vimeo.com/610179/


> Nollind Whachell


> On Jan 21, 9:34 am, dangrig <dan.g...@gmail.com> wrote:
> > It seems to me that most of the proposed slogans are really abstract
> > (from the consumer's perspective). The biggest challenge we'll have is
> > to translate/adopt a slogan that will gain easy and fast "Aha! right,
> > it makes sense" reaction from consumers, so that they clearly identify
> > the value prop of an essentially abstract service. We need to propose/
> > think the slogan from the consumer's pov, and not as much ours,
> > wouldn't you agree?


> > On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:


> > > "Boundless"





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Gordon Rae View profile
More options Jan 26, 11:29 pm

From: "Gordon Rae" <gor...@premiumadvice.net>
Date: Sat, 26 Jan 2008 12:29:35 -0000
Local: Sat, Jan 26 2008 11:29 pm
Subject: RE: [DataPortability-Public] Re: data portability slogan
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"Following you" makes the user passive, and suggests some un-named
entity is
in control. Given the recent controversies about Facebook, I think
that
sends completely the wrong message. It sounds like covert surveillance
to
me.

Gordon



- Hide quoted text -
- Show quoted text -

> -----Original Message-----
> From: dataportabi...@googlegroups.com
> [mailto:dataportabi...@googlegroups.com] On Behalf Of
> Nollind Whachell
> Sent: 25 January 2008 22:39
> To: DataPortability.Public.General
> Subject: [DataPortability-Public] Re: data portability slogan

> "Following You Wherever You Go"


> That's from the video below. Seems simple and to the point to me.


> http://www.vimeo.com/610179/


> Nollind Whachell


> On Jan 21, 9:34 am, dangrig <dan.g...@gmail.com> wrote:
> > It seems to me that most of the proposed slogans are really
> abstract
> > (from the consumer's perspective). The biggest challenge
> we'll have is
> > to translate/adopt a slogan that will gain easy and fast
> "Aha! right,
> > it makes sense" reaction from consumers, so that they
> clearly identify
> > the value prop of an essentially abstract service. We need
> to propose/
> > think the slogan from the consumer's pov, and not as much ours,
> > wouldn't you agree?


> > On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:


> > > "Boundless"





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Gordon Rae View profile
More options Jan 27, 1:06 am

From: "Gordon Rae" <gor...@premiumadvice.net>
Date: Sat, 26 Jan 2008 14:06:54 -0000
Local: Sun, Jan 27 2008 1:06 am
Subject: RE: [DataPortability-Public] Re: data portability slogan
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I agree with Nollind on control and privacy. And I'm a great believer
in the
rhetorical power of the tricolon (three parallel phrases). So I
suggest


"My friends connected, my privacy respected, my data under my
control:
that's DataPortability"


Gordon Rae


_____


From: dataportabi...@googlegroups.com
[mailto:dataportabi...@googlegroups.com] On Behalf Of Dan G
Sent: 26 January 2008 04:58
To: dataportabi...@googlegroups.com
Subject: [DataPortability-Public] Re: data portability slogan


Ok, yes, but (I have worked in advertising for the past 7+ years): is
this
for the consumer? IF so, it's too long. A :30 or :60 tops would have
to do
for the consumer. The slogan should really focus on privacy, and
control
(from the pov of the consumer). At least that's what I think


On Jan 25, 2008 5:39 PM, Nollind Whachell <noll...@whachell.com>
wrote:


"Following You Wherever You Go"


That's from the video below. Seems simple and to the point to me.


http://www.vimeo.com/610179/


Nollind Whachell


On Jan 21, 9:34 am, dangrig <dan.g...@gmail.com> wrote:



- Hide quoted text -
- Show quoted text -

> It seems to me that most of the proposed slogans are really abstract
> (from the consumer's perspective). The biggest challenge we'll have is
> to translate/adopt a slogan that will gain easy and fast "Aha! right,
> it makes sense" reaction from consumers, so that they clearly identify
> the value prop of an essentially abstract service. We need to propose/
> think the slogan from the consumer's pov, and not as much ours,
> wouldn't you agree?

> On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:


> > "Boundless"





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Chris Saad View profile
More options Jan 27, 1:18 am

From: Chris Saad <chris.s...@gmail.com>
Date: Sat, 26 Jan 2008 06:18:53 -0800 (PST)
Local: Sun, Jan 27 2008 1:18 am
Subject: Re: data portability slogan
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Guys I suggest this thread is moved to the Evangelism group now -
please pick it up there http://groups.google.com/group/dataportabilityactionevangelism/

Cheers,


Chris


On Jan 27, 12:06 am, "Gordon Rae" <gor...@premiumadvice.net> wrote:



- Hide quoted text -
- Show quoted text -

> I agree with Nollind on control and privacy. And I'm a great believer in the
> rhetorical power of the tricolon (three parallel phrases). So I suggest

> "My friends connected, my privacy respected, my data under my control:
> that's DataPortability"


> Gordon Rae


> _____


> From: dataportabi...@googlegroups.com
> [mailto:dataportabi...@googlegroups.com] On Behalf Of Dan G
> Sent: 26 January 2008 04:58
> To: dataportabi...@googlegroups.com
> Subject: [DataPortability-Public] Re: data portability slogan


> Ok, yes, but (I have worked in advertising for the past 7+ years): is this
> for the consumer? IF so, it's too long. A :30 or :60 tops would have to do
> for the consumer. The slogan should really focus on privacy, and control
> (from the pov of the consumer). At least that's what I think


> On Jan 25, 2008 5:39 PM, Nollind Whachell <noll...@whachell.com> wrote:


> "Following You Wherever You Go"


> That's from the video below. Seems simple and to the point to me.


> http://www.vimeo.com/610179/


> Nollind Whachell


> On Jan 21, 9:34 am, dangrig <dan.g...@gmail.com> wrote:


> > It seems to me that most of the proposed slogans are really abstract
> > (from the consumer's perspective). The biggest challenge we'll have is
> > to translate/adopt a slogan that will gain easy and fast "Aha! right,
> > it makes sense" reaction from consumers, so that they clearly identify
> > the value prop of an essentially abstract service. We need to propose/
> > think the slogan from the consumer's pov, and not as much ours,
> > wouldn't you agree?


> > On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:


> > > "Boundless"





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Michael Wechner View profile
More options Jan 27, 1:46 am

From: Michael Wechner <michael.wech...@wyona.com>
Date: Sat, 26 Jan 2008 15:46:49 +0100
Local: Sun, Jan 27 2008 1:46 am
Subject: Re: [DataPortability-Public] Re: data portability slogan
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Gordon Rae wrote:
> I agree with Nollind on control and privacy. And I'm a great believer
> in the rhetorical power of the tricolon (three parallel phrases). So I
> suggest

> "My friends connected, my privacy respected, my data under my control:
> that's DataPortability"



some time ago we have defined the "The three laws of an open social
network provider"

1. An open social network provider must provide an export/migrate
button, which allows one to move his/her own data/profile
completely to any other "open social network provider"
2. An open social network provider must provide a delete button,
which allows one to delete his/her own data/profile completely
3. An open social network provider must protect one's data/
profile,
as long as such protection does not conflict with the First or
Second Law.


(http://foaf.wyona.org/about.html)


might not be useful for a short slogan ;-) but maybe it helps anyway
to
find one


Cheers


Michael




- Hide quoted text -
- Show quoted text -

> Gordon Rae


> ------------------------------------------------------------------------
> *From:* dataportabi...@googlegroups.com
> [mailto:dataportabi...@googlegroups.com] *On Behalf Of *Dan G
> *Sent:* 26 January 2008 04:58
> *To:* dataportabi...@googlegroups.com
> *Subject:* [DataPortability-Public] Re: data portability slogan


> Ok, yes, but (I have worked in advertising for the past 7+ years):
> is this for the consumer? IF so, it's too long. A :30 or :60 tops
> would have to do for the consumer. The slogan should really focus
> on privacy, and control (from the pov of the consumer). At least
> that's what I think


> On Jan 25, 2008 5:39 PM, Nollind Whachell <noll...@whachell.com
> <mailto:noll...@whachell.com>> wrote:


> "Following You Wherever You Go"


> That's from the video below. Seems simple and to the point to me.


> http://www.vimeo.com/610179/


> Nollind Whachell


> On Jan 21, 9:34 am, dangrig <dan.g...@gmail.com
> <mailto:dan.g...@gmail.com>> wrote:
> > It seems to me that most of the proposed slogans are really
> abstract
> > (from the consumer's perspective). The biggest challenge
> we'll have is
> > to translate/adopt a slogan that will gain easy and fast
> "Aha! right,
> > it makes sense" reaction from consumers, so that they
> clearly identify
> > the value prop of an essentially abstract service. We need
> to propose/
> > think the slogan from the consumer's pov, and not as much ours,
> > wouldn't you agree?


> > On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com
> <mailto:liveone1232...@yahoo.com>> wrote:


> > > "Boundless"



--
Michael Wechner
Wyona - Open Source Content Management - Yanel, Yulup
http://www.wyona.com
michael.wech...@wyona.com, mi...@apache.org
+41 44 272 91 61



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Dan Grigorovici View profile
More options Jan 27, 5:39 am

From: Dan Grigorovici <dan.g...@gmail.com>
Date: Sat, 26 Jan 2008 10:39:20 -0800 (PST)
Local: Sun, Jan 27 2008 5:39 am
Subject: Re: data portability slogan
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That was me Gordon, with control and privacy :-) How do we move this
discussion to the Evangelism group as per Chris's suggestion?

On Jan 26, 9:46 am, Michael Wechner <michael.wech...@wyona.com>
wrote:



- Hide quoted text -
- Show quoted text -

> Gordon Rae wrote:
> > I agree with Nollind on control and privacy. And I'm a great believer
> > in the rhetorical power of the tricolon (three parallel phrases). So I
> > suggest

> > "My friends connected, my privacy respected, my data under my control:
> > that's DataPortability"


> some time ago we have defined the "The three laws of an open social
> network provider"


> 1. An open social network provider must provide an export/migrate
> button, which allows one to move his/her own data/profile
> completely to any other "open social network provider"
> 2. An open social network provider must provide a delete button,
> which allows one to delete his/her own data/profile completely
> 3. An open social network provider must protect one's data/profile,
> as long as such protection does not conflict with the First or
> Second Law.


> (http://foaf.wyona.org/about.html)


> might not be useful for a short slogan ;-) but maybe it helps anyway to
> find one


> Cheers


> Michael


> > Gordon Rae


> > ------------------------------------------------------------------------
> > *From:* dataportabi...@googlegroups.com
> > [mailto:dataportabi...@googlegroups.com] *On Behalf Of *Dan G
> > *Sent:* 26 January 2008 04:58
> > *To:* dataportabi...@googlegroups.com
> > *Subject:* [DataPortability-Public] Re: data portability slogan


> > Ok, yes, but (I have worked in advertising for the past 7+ years):
> > is this for the consumer? IF so, it's too long. A :30 or :60 tops
> > would have to do for the consumer. The slogan should really focus
> > on privacy, and control (from the pov of the consumer). At least
> > that's what I think


> > On Jan 25, 2008 5:39 PM, Nollind Whachell <noll...@whachell.com
> > <mailto:noll...@whachell.com>> wrote:


> > "Following You Wherever You Go"


> > That's from the video below. Seems simple and to the point to me.


> > http://www.vimeo.com/610179/


> > Nollind Whachell


> > On Jan 21, 9:34 am, dangrig <dan.g...@gmail.com
> > <mailto:dan.g...@gmail.com>> wrote:
> > > It seems to me that most of the proposed slogans are really
> > abstract
> > > (from the consumer's perspective). The biggest challenge
> > we'll have is
> > > to translate/adopt a slogan that will gain easy and fast
> > "Aha! right,
> > > it makes sense" reaction from consumers, so that they
> > clearly identify
> > > the value prop of an essentially abstract service. We need
> > to propose/
> > > think the slogan from the consumer's pov, and not as much ours,
> > > wouldn't you agree?


> > > On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com
> > <mailto:liveone1232...@yahoo.com>> wrote:


> > > > "Boundless"


> --
> Michael Wechner
> Wyona - Open Source Content Management - Yanel, Yuluphttp://www.wyona.com
> michael.wech...@wyona.com, mi...@apache.org
> +41 44 272 91 61





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Jacob Chapel View profile
More options Jan 27, 5:47 am

From: Jacob Chapel <jacob.cha...@gmail.com>
Date: Sat, 26 Jan 2008 10:47:22 -0800
Local: Sun, Jan 27 2008 5:47 am
Subject: [DataPortability-Public] Re: data portability slogan
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All you have to do is start a discussion over there and preface it
with anything you think should be ported over. Or just ask the
question, "What should the data portability slogan be?"

I think you will get lots of discussion there.


Jacob Chapel
http://practicalportability.org


On Jan 26, 2008, at 10:39 AM, Dan Grigorovici wrote:



- Hide quoted text -
- Show quoted text -

> That was me Gordon, with control and privacy :-) How do we move this
> discussion to the Evangelism group as per Chris's suggestion?


> On Jan 26, 9:46 am, Michael Wechner <michael.wech...@wyona.com> wrote:
>> Gordon Rae wrote:
>>> I agree with Nollind on control and privacy. And I'm a great
>>> believer
>>> in the rhetorical power of the tricolon (three parallel phrases).
>>> So I
>>> suggest


>>> "My friends connected, my privacy respected, my data under my
>>> control:
>>> that's DataPortability"


>> some time ago we have defined the "The three laws of an open social
>> network provider"


>> 1. An open social network provider must provide an export/migrate
>> button, which allows one to move his/her own data/profile
>> completely to any other "open social network provider"
>> 2. An open social network provider must provide a delete button,
>> which allows one to delete his/her own data/profile completely
>> 3. An open social network provider must protect one's data/profile,
>> as long as such protection does not conflict with the First or
>> Second Law.


>> (http://foaf.wyona.org/about.html)


>> might not be useful for a short slogan ;-) but maybe it helps
>> anyway to
>> find one


>> Cheers


>> Michael


>>> Gordon Rae


>>> ------------------------------------------------------------------------
>>> *From:* dataportabi...@googlegroups.com
>>> [mailto:dataportabi...@googlegroups.com] *On Behalf Of
>>> *Dan G
>>> *Sent:* 26 January 2008 04:58
>>> *To:* dataportabi...@googlegroups.com
>>> *Subject:* [DataPortability-Public] Re: data portability slogan


>>> Ok, yes, but (I have worked in advertising for the past 7+
>>> years):
>>> is this for the consumer? IF so, it's too long. A :30 or :60 tops
>>> would have to do for the consumer. The slogan should really focus
>>> on privacy, and control (from the pov of the consumer). At least
>>> that's what I think


>>> On Jan 25, 2008 5:39 PM, Nollind Whachell <noll...@whachell.com
>>> <mailto:noll...@whachell.com>> wrote:


>>> "Following You Wherever You Go"


>>> That's from the video below. Seems simple and to the point
>>> to me.


>>> http://www.vimeo.com/610179/


>>> Nollind Whachell


>>> On Jan 21, 9:34 am, dangrig <dan.g...@gmail.com
>>> <mailto:dan.g...@gmail.com>> wrote:
>>>> It seems to me that most of the proposed slogans are really
>>> abstract
>>>> (from the consumer's perspective). The biggest challenge
>>> we'll have is
>>>> to translate/adopt a slogan that will gain easy and fast
>>> "Aha! right,
>>>> it makes sense" reaction from consumers, so that they
>>> clearly identify
>>>> the value prop of an essentially abstract service. We need
>>> to propose/
>>>> think the slogan from the consumer's pov, and not as much ours,
>>>> wouldn't you agree?


>>>> On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com
>>> <mailto:liveone1232...@yahoo.com>> wrote:


>>>>> "Boundless"


>> --
>> Michael Wechner
>> Wyona - Open Source Content Management - Yanel, Yuluphttp://www.wyona.com
>> michael.wech...@wyona.com, mi...@apache.org
>> +41 44 272 91 61





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Stephen Adkins (spadkins) View profile
More options Jan 27, 8:49 am

From: "Stephen Adkins (spadkins)" <spadk...@gmail.com>
Date: Sat, 26 Jan 2008 13:49:49 -0800 (PST)
Local: Sun, Jan 27 2008 8:49 am
Subject: Re: data portability slogan
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Hi,
How about this for a slogan?
I think this connects with the consumer.

My data. My services. My Life.


Stephen Adkins


On Jan 21, 12:34 pm, dangrig <dan.g...@gmail.com> wrote:



- Hide quoted text -
- Show quoted text -

> It seems to me that most of the proposed slogans are really abstract
> (from the consumer's perspective). The biggest challenge we'll have is
> to translate/adopt a slogan that will gain easy and fast "Aha! right,
> it makes sense" reaction from consumers, so that they clearly identify
> the value prop of an essentially abstract service. We need to propose/
> think the slogan from the consumer's pov, and not as much ours,
> wouldn't you agree?

> On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:


> > "Boundless"





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john....@gmail.com View profile
More options Jan 27, 8:54 pm

From: "john.dur...@gmail.com" <john.dur...@gmail.com>
Date: Sun, 27 Jan 2008 01:54:26 -0800 (PST)
Local: Sun, Jan 27 2008 8:54 pm
Subject: Re: data portability slogan
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I agree that "following you" makes the user sound passive and begs
the
question, "Who is following me?"

I'm not suggesting a specific slogan, but I like to think of my
profile as a magic outfit that I choose to put on when I go online...
like an avatar-cloak... a special suit that shows me (my information)
as I wish to be seen, dynamically, and based on my privacy settings.
This virtual suit decides what information about me to share based on
the permitted view of the looker, whether it be a member of the
general public who is outside my social graph, a friend, a friends'
friend (2nd degree), a 3rd degree friend, etc., or a particular
organization or group.


I know what dataportability means to mean - but - data need only be
in
one "place" - it's about who gets to see the data - not where it
goes. The data can live in the cloud somewhere... the question is
*who* gets to see *what* data about me. How can I set the rules
about
my privacy once and be done with it? "Set it and forget it!" What
dataportability really seeks (IMHO) is both convenience and a sense
of
security and fairness for the user, in whatever context the user
wishes to participate in the social web. It's not so much about
putting my data in a suitcase and carrying it with me to facebook and
then over to myspace. It's about my data being smart enough to cover
itself up in the right situation based on a single set of generalized
settings combined with my social graph. My data can be seen by
someone if he fits into my general settings and my social graph. My
settings and my graph are the "lock" - and if a user has the key (he
is represented in a part of my social graph that has access to the
data he is asking for based on my "settings") - then he sees right
dataset - the set of information I wish to project to someone like
him.


So I think of it as a magic cloak. It can make you invisible to the
some people and organizations, or make you appear one way to one set
of people and another way to a different set of people... or make you
appear in tailored, customized ways to individual friends or
particular groups.


Goodnight.


On Jan 26, 1:49 pm, "Stephen Adkins (spadkins)" <spadk...@gmail.com>
wrote:



- Hide quoted text -
- Show quoted text -

> Hi,
> How about this for a slogan?
> I think this connects with the consumer.

> My data. My services. My Life.Y


> Stephen Adkins


> On Jan 21, 12:34 pm, dangrig <dan.g...@gmail.com> wrote:


> > It seems to me that most of the proposed slogans are really abstract
> > (from the consumer's perspective). The biggest challenge we'll have is
> > to translate/adopt a slogan that will gain easy and fast "Aha! right,
> > it makes sense" reaction from consumers, so that they clearly identify
> > the value prop of an essentially abstract service. We need to propose/
> > think the slogan from the consumer's pov, and not as much ours,
> > wouldn't you agree?


> > On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:


> > > "Boundless"





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Michael Wechner View profile
More options Jan 27, 9:43 pm

From: Michael Wechner <michael.wech...@wyona.com>
Date: Sun, 27 Jan 2008 11:43:30 +0100
Local: Sun, Jan 27 2008 9:43 pm
Subject: Re: [DataPortability-Public] Re: data portability slogan
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- Hide quoted text -
- Show quoted text -

john.dur...@gmail.com wrote:
>I agree that "following you" makes the user sound passive and begs the
>question, "Who is following me?"

>I'm not suggesting a specific slogan, but I like to think of my
>profile as a magic outfit that I choose to put on when I go online...
>like an avatar-cloak... a special suit that shows me (my information)
>as I wish to be seen, dynamically, and based on my privacy settings.
>This virtual suit decides what information about me to share based on
>the permitted view of the looker, whether it be a member of the
>general public who is outside my social graph, a friend, a friends'
>friend (2nd degree), a 3rd degree friend, etc., or a particular
>organization or group.


>I know what dataportability means to mean - but - data need only be in
>one "place" - it's about who gets to see the data - not where it
>goes. The data can live in the cloud somewhere... the question is
>*who* gets to see *what* data about me. How can I set the rules about
>my privacy once and be done with it? "Set it and forget it!"



I think this can be realized that social network providers integrate
something like OpenID and allow you to set access policies according
to
the OpenID of your friends, partners, or whatever.


> What
>dataportability really seeks (IMHO) is both convenience and a sense of
>security and fairness for the user, in whatever context the user
>wishes to participate in the social web. It's not so much about
>putting my data in a suitcase and carrying it with me to facebook and
>then over to myspace.


I disagree on this. I think it's very important to be able to do
this,
even if you might not be doing it in the end.

But of course this doesn't contradict the "privacy requirement", it
just
means this is more important to you (and to my parents).


Cheers


Michael




- Hide quoted text -
- Show quoted text -

> It's about my data being smart enough to cover
>itself up in the right situation based on a single set of generalized
>settings combined with my social graph. My data can be seen by
>someone if he fits into my general settings and my social graph. My
>settings and my graph are the "lock" - and if a user has the key (he
>is represented in a part of my social graph that has access to the
>data he is asking for based on my "settings") - then he sees right
>dataset - the set of information I wish to project to someone like
>him.

>So I think of it as a magic cloak. It can make you invisible to the
>some people and organizations, or make you appear one way to one set
>of people and another way to a different set of people... or make you
>appear in tailored, customized ways to individual friends or
>particular groups.


>Goodnight.


>On Jan 26, 1:49 pm, "Stephen Adkins (spadkins)" <spadk...@gmail.com>
>wrote:


>>Hi,
>>How about this for a slogan?
>>I think this connects with the consumer.


>> My data. My services. My Life.Y


>>Stephen Adkins


>>On Jan 21, 12:34 pm, dangrig <dan.g...@gmail.com> wrote:


>>>It seems to me that most of the proposed slogans are really abstract
>>>(from the consumer's perspective). The biggest challenge we'll have is
>>>to translate/adopt a slogan that will gain easy and fast "Aha! right,
>>>it makes sense" reaction from consumers, so that they clearly identify
>>>the value prop of an essentially abstract service. We need to propose/
>>>think the slogan from the consumer's pov, and not as much ours,
>>>wouldn't you agree?


>>>On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:


>>>>"Boundless"



--
Michael Wechner
Wyona - Open Source Content Management - Yanel, Yulup
http://www.wyona.com
michael.wech...@wyona.com, mi...@apache.org
+41 44 272 91 61



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Dan G View profile
More options Jan 28, 2:54 am

From: "Dan G" <dan.g...@gmail.com>
Date: Sun, 27 Jan 2008 10:54:18 -0500
Local: Mon, Jan 28 2008 2:54 am
Subject: Re: [DataPortability-Public] Re: data portability slogan
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I really like this one. Strongly support it. It follows the rules of
advertising 101, it's clear, concise, and covers all we need to say.


On Jan 26, 2008 4:49 PM, Stephen Adkins (spadkins)
<spadk...@gmail.com>
wrote:




- Hide quoted text -
- Show quoted text -

> Hi,
> How about this for a slogan?
> I think this connects with the consumer.


> My data. My services. My Life.


> Stephen Adkins


> On Jan 21, 12:34 pm, dangrig <dan.g...@gmail.com> wrote:
> > It seems to me that most of the proposed slogans are really abstract
> > (from the consumer's perspective). The biggest challenge we'll have is
> > to translate/adopt a slogan that will gain easy and fast "Aha! right,
> > it makes sense" reaction from consumers, so that they clearly identify
> > the value prop of an essentially abstract service. We need to propose/
> > think the slogan from the consumer's pov, and not as much ours,
> > wouldn't you agree?


> > On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:


> > > "Boundless"



--
Dan Grigorovici



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DeightonN View profile
More options Jan 29, 2:04 am

From: DeightonN <nigel.deigh...@wanadoo.fr>
Date: Mon, 28 Jan 2008 07:04:46 -0800 (PST)
Local: Tues, Jan 29 2008 2:04 am
Subject: Re: data portability slogan
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Hi,

Nokia's catch phase is "Connecting people"............we need to be
that simple and direct...........just to have a chance of being
understood. I"m not sure folks even know what personal data is
already
stored, leave alone why it is their property and should be portable.


Maybe the real element here is "Protecting people"..........


Nigel
On Jan 19, 3:28 am, kevinm <liveone1232...@yahoo.com> wrote:



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> "Boundless"




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john....@gmail.com View profile
More options Jan 29, 8:36 am

From: "john.dur...@gmail.com" <john.dur...@gmail.com>
Date: Mon, 28 Jan 2008 13:36:53 -0800 (PST)
Local: Tues, Jan 29 2008 8:36 am
Subject: Re: data portability slogan
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I like the idea of "protecting people" - like a suit you wear to
protect your privacy based on context. the main point is having
convenient but powerful privacy protections.... because if privacy is
not solved with dataportability, people will not adopt it.

On Jan 28, 7:04 am, DeightonN <nigel.deigh...@wanadoo.fr> wrote:



- Hide quoted text -
- Show quoted text -

> Hi,

> Nokia's catch phase is "Connecting people"............we need to be
> that simple and direct...........just to have a chance of being
> understood. I"m not sure folks even know what personal data is already
> stored, leave alone why it is their property and should be portable.


> Maybe the real element here is "Protecting people"..........


> Nigel
> On Jan 19, 3:28 am, kevinm <liveone1232...@yahoo.com> wrote:


> > "Boundless"





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Elias Bizannes View profile
More options Jan 29, 10:32 pm

From: Elias Bizannes <elias.bizan...@gmail.com>
Date: Tue, 29 Jan 2008 03:32:08 -0800 (PST)
Local: Tues, Jan 29 2008 10:32 pm
Subject: Re: data portability slogan
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author
Please move this valuable discussion into the evangelism action
group.
We'd love to pick up the discussions, in the action group where this
is meant to occur

http://groups.google.com/group/dataportabilityactionevangelism/



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edbice View profile
More options Jan 31, 4:58 am

From: edbice <edb...@gmail.com>
Date: Wed, 30 Jan 2008 09:58:04 -0800 (PST)
Local: Thurs, Jan 31 2008 4:58 am
Subject: Re: data portability slogan
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Apologies for posting to this thread against the evangelism to take
this to the evangelists group--i spent an excruciating three minutes
surfing the evangelism thread for a spark of this conversation and
gave up.

I concur 'following you' is not good. And 'my data. my services. my
life' sounds too enterprise.


The key to this branding is that we are on the fringe of somehting we
all realize has huge significance and _will_ happen but which is
totally off the radar/ incomprehensible to 99 percent of the folks
using the social web. So I would suggest that the branding might be
more effective if it is less direct--eg, if it causes someone to
pause
and think, 'hm, I wonder what that is about'


Thinking about something like 'your garden' or 'its your garden' or
'own your web' or ???


Great to see all this energy exploding---should probably try to
channel it all into a conference, no?


Ed Bice


http://meedan.net
Connect with your World
-collaborative media gardening ;)

Brady Brim-DeForest

unread,
Jan 30, 2008, 7:20:00 PM1/30/08
to dataportability...@googlegroups.com
I could be mistaken, but for some reason, I thought that we had
reached consensus on our brand new slogan:

"connect. control. share. remix."

Is another slogan change on the table?

-Brady

Christopher Finke

unread,
Jan 30, 2008, 7:39:50 PM1/30/08
to DataPortability.Action.Evangelism
On Jan 30, 6:15 pm, Elias Bizannes <elias.bizan...@gmail.com> wrote:
> There is some great discussion occuring about what the DP slogan
> should be. Apparently, no one has started a forum here in EAG, hence
> why no one wants to post. So now we do have one!

If the slogan is indeed unfrozen, then might I suggest, "You *can*
take it with you."

Christopher Finke

Joseph Fung

unread,
Jan 31, 2008, 10:34:20 AM1/31/08
to dataportability...@googlegroups.com
I know I'm a new comer to the group, so I appologize in advance if I'm
re-hashing old material (there are a lot of posts to get through -
still working on it).

But the slogan that you mentioned Brady (connect. control. share.
remix) doesn't feel like something we could get a rallying cry behind.
Similarly Chris - the slogan "You *can* take it with you" pre-supposes
the customer understands the issue.

I think that from an evangelist perspective, half of our time is going
to be explaining to people that the problem even exists... as such,
something that can still excite people without them knowing the
problem is critical.

Some of the ideas mentioned earlier in the thread held some merit -
one in particular talking about your privacy, your life I think would
strike a chord with even the least experienced member of the public.

Perhaps something like "Your data, your choice" would merge the idea
of privacy, and giving the user control over where that data goes. No
one can argue with given them more choice!

Just my $0.02

~ Joseph

Brady Brim-DeForest

unread,
Jan 31, 2008, 12:38:09 PM1/31/08
to dataportability...@googlegroups.com
I completely agree. If the slogan is up on the table for
reassessment, I feel that there are a variety of alternatives to our
current "connect. control. share. remix."

We had a lively conversation about it some weeks ago. The suggestions
that were generated are as follows:

http://groups.google.com/group/dataportability-public/web/dataportability-slogan-ideas

Crowd Favorites
Yours. To Share. [ephealy] [+1 Jim Meyer, Chris Saad, Mike English,
Amin Issa, Felix Del Rosario, flowdi, sherri prunier]
Yours, Truly [alan.jones] [+1 Jim Meyer, Amin Issa, Bruce Wang, Lode]
Connect, Control, Share, Remix [Chris Saad]

Could be great on stickers!
Sharing is caring...
Got data?
Data - Base it anywhere [jonathan.tyson]
Armour For Social Butterflys [mick.liubinskas]
The social, in social networks [Chris Saad]
Keeping social networks social [Chris Saad]
Share with confidence [BrianHayashi]
A new social standard [Tom Nazarian]
Take Back The "I" In Identity [Amin Issa] (Or adding the I to dentity har har)
Time to all play nice [Chris Saad]
It's 10PM. Do you know where your data are? [devin.holloway]
Your universal briefcase [Jan Horna]
Nothing but net [starpilot]
Your online stuff is yours [Tomasz Matuszczyk]
Because it's your data (Robin Wauters)
Without borders [Wes Hinckes]
Your Identity, Virtually Everywhere [Patrick]
We are our Data [Jonathan Belisle]
Ubiquitous Identity [Jonathan Belisle]
My Data is Mine: To Share or Not [JTrentAdams]
My Data is Mine: ( Share | !Share ) [JTrentAdams]
"Stay in command with Data in hand!" [michael.lambie]

Others
There When Needed [Dan Garvin]
Motion of Confidence [Moti Karmona]
Keep on Moving [Moti Karmona]
Yours truly [alan.jones]
It's yours when you share it; when you don't then it's a public
secret. --bentrem
Base Your Identity Anywhere [charlieok]
Socially Mobile [mick.liubinskas]
Your Social Mobility [mick.liubinskas]
For Your Agile Life [mick.liubinskas]
For Social Forays [mick.liubinskas]
Your Key to Social Control [mick.liubinskas]
Your Social Steering Wheel [mick.liubinskas]
Making apps more social [Chris Saad]
The sandbox just got a whole lot bigger [Chris Saad]
Pack your own [Marianne Richmond]
Take Control [Tom Nazarian]
Share Lock Control [Tom Nazarian]
Yours is personal again [Tom Nazarian]
"Why go alone?" [Andrew Cahill]
"share it, claim it, own it" [Erik Andersson]
Your Reputation, Your Rules [Amin Issa]
Carry it with you [Hugh Isaacs II]
Own your info [Hugh Isaacs II]
You = Not them [Hugh Isaacs II]
Your Data. Yours Again. Where and when you need it. [Brandon Galbraith]
Make Your Life Portable [Navarr Barnier]
My Social Graph [Stewart Mackenzie]
Central Identity Intelligence [Tom Nazarian]
A new way to manage your identity [Tom Nazarian]
Share The Experience; Experience Sharing Again. [Amin Issa]
Its not your life if you don't control it [Navarr Barnier]
Advancing personal control over open data highways [Mary Trigiani]
Restoring free will [Chris Saad]
It's your life: Own it. [Timothy Moenk]
Your Reputation is Everything [BrianHayashi]
DataPortability: Wherever you go, there it is. [devin.holloway]
With you every step of the way. [devin.holloway]
Where you want it, when you want it. [devin.holloway]
DataPortability - It's about time! [devin.holloway]
Your Data. Your own. [Jim Meyer]
All our data are belong to us [Chris Saad]
I love "Armour For Social Butterflies" but how about "You'll wonder
how you ever lived without it."?[Marshall Kirkpatrick]
Every Which Where [Des Walsh]
Wherever you go [Jan Horna]
Base Your Identity Anywhere [Charlie]
Give me my data [Lynoure]
where social meets open [www.twitter.com/dominikmatyka]
You share anywhere [Ferdinand]
Building value - on my side (Iain Henderson)
Sharing social (Robin Wauters)
Sharing is Caring (Robin Wauters)
Control your online identity (Robin Wauters)
Nowhere or Everywhere. I Choose. I Share. [Dukeswharf]
Unify the online you [Ar. Joubay]
It's your data [Scott Rozic]
Socially on the move [Pierre-Yves Platini]
ONE - because it's enough [Marco Ripanti]
Improve your weblife [Marco Ripanti]
Your Internet Today! [Wes Hinckes]
Your personal Internet, whereever you go [Wes Hinckes]
Going places [Wes Hinckes]
Yours is Yours [Ian Soper]
Yours for the Sharing [Ian Soper]
Control Your Online Identities [SexySEO]
It's your network [Crispin Bailey]
Connect Your Identities [Patrick]
Not really the right message
Data without borders [-mapgoblin] (or "information without borders")
Open it to the world [Tom Nazarian]
Fly free [Tom Nazarian]
Open Free Range Data [Ryan Boyles]
Make Open; [Ryan Boyles]
We're just trying to free your data. [Ryan Boyles]
One data, one standard [vijayaraghuraman]
Living Life in the Open [Ian Soper]
Life Open [Ian Soper]
Open Living [Ian Soper]
Care to Share? [Ryan Boyles]
Care to Share. [Ryan Boyles]

Feel free to suggest more...
you can take it with you [m. hedayat]
your information. for life. [m. hedayat]
You are You own [Nathan Chosson - add punctuation as you think fits]
Your Friends To Go [Joakim Nygård]
Data In Data Out [Aaron Cheung]

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