It seems to me that most of the proposed slogans are really abstract
(from the consumer's perspective). The biggest challenge we'll have is
to translate/adopt a slogan that will gain easy and fast "Aha! right,
it makes sense" reaction from consumers, so that they clearly identify
the value prop of an essentially abstract service. We need to propose/
think the slogan from the consumer's pov, and not as much ours,
wouldn't you agree?
On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:
> It seems to me that most of the proposed slogans are really abstract
> (from the consumer's perspective). The biggest challenge we'll have is
> to translate/adopt a slogan that will gain easy and fast "Aha! right,
> it makes sense" reaction from consumers, so that they clearly identify
> the value prop of an essentially abstract service. We need to propose/
> think the slogan from the consumer's pov, and not as much ours,
> wouldn't you agree?
> On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:
Ok, yes, but (I have worked in advertising for the past 7+ years): is this for the consumer? IF so, it's too long. A :30 or :60 tops would have to do for the consumer. The slogan should really focus on privacy, and control (from the pov of the consumer). At least that's what I think
On Jan 25, 2008 5:39 PM, Nollind Whachell <noll...@whachell.com> wrote:
> On Jan 21, 9:34 am, dangrig <dan.g...@gmail.com> wrote: > > It seems to me that most of the proposed slogans are really abstract > > (from the consumer's perspective). The biggest challenge we'll have is > > to translate/adopt a slogan that will gain easy and fast "Aha! right, > > it makes sense" reaction from consumers, so that they clearly identify > > the value prop of an essentially abstract service. We need to propose/ > > think the slogan from the consumer's pov, and not as much ours, > > wouldn't you agree?
> > On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:
"Following you" makes the user passive, and suggests some un-named entity is in control. Given the recent controversies about Facebook, I think that sends completely the wrong message. It sounds like covert surveillance to me.
> On Jan 21, 9:34 am, dangrig <dan.g...@gmail.com> wrote: > > It seems to me that most of the proposed slogans are really > abstract > > (from the consumer's perspective). The biggest challenge > we'll have is > > to translate/adopt a slogan that will gain easy and fast > "Aha! right, > > it makes sense" reaction from consumers, so that they > clearly identify > > the value prop of an essentially abstract service. We need > to propose/ > > think the slogan from the consumer's pov, and not as much ours, > > wouldn't you agree?
> > On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:
I agree with Nollind on control and privacy. And I'm a great believer in the rhetorical power of the tricolon (three parallel phrases). So I suggest
"My friends connected, my privacy respected, my data under my control: that's DataPortability"
Gordon Rae
_____
From: dataportability-public@googlegroups.com [mailto:dataportability-public@googlegroups.com] On Behalf Of Dan G Sent: 26 January 2008 04:58 To: dataportability-public@googlegroups.com Subject: [DataPortability-Public] Re: data portability slogan
Ok, yes, but (I have worked in advertising for the past 7+ years): is this for the consumer? IF so, it's too long. A :30 or :60 tops would have to do for the consumer. The slogan should really focus on privacy, and control (from the pov of the consumer). At least that's what I think
On Jan 25, 2008 5:39 PM, Nollind Whachell <noll...@whachell.com> wrote:
"Following You Wherever You Go"
That's from the video below. Seems simple and to the point to me.
> It seems to me that most of the proposed slogans are really abstract > (from the consumer's perspective). The biggest challenge we'll have is > to translate/adopt a slogan that will gain easy and fast "Aha! right, > it makes sense" reaction from consumers, so that they clearly identify > the value prop of an essentially abstract service. We need to propose/ > think the slogan from the consumer's pov, and not as much ours, > wouldn't you agree?
> On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:
> I agree with Nollind on control and privacy. And I'm a great believer in the
> rhetorical power of the tricolon (three parallel phrases). So I suggest
> "My friends connected, my privacy respected, my data under my control:
> that's DataPortability"
> Gordon Rae
> _____
> From: dataportability-public@googlegroups.com
> [mailto:dataportability-public@googlegroups.com] On Behalf Of Dan G
> Sent: 26 January 2008 04:58
> To: dataportability-public@googlegroups.com
> Subject: [DataPortability-Public] Re: data portability slogan
> Ok, yes, but (I have worked in advertising for the past 7+ years): is this
> for the consumer? IF so, it's too long. A :30 or :60 tops would have to do
> for the consumer. The slogan should really focus on privacy, and control
> (from the pov of the consumer). At least that's what I think
> On Jan 25, 2008 5:39 PM, Nollind Whachell <noll...@whachell.com> wrote:
> "Following You Wherever You Go"
> That's from the video below. Seems simple and to the point to me.
> On Jan 21, 9:34 am, dangrig <dan.g...@gmail.com> wrote:
> > It seems to me that most of the proposed slogans are really abstract
> > (from the consumer's perspective). The biggest challenge we'll have is
> > to translate/adopt a slogan that will gain easy and fast "Aha! right,
> > it makes sense" reaction from consumers, so that they clearly identify
> > the value prop of an essentially abstract service. We need to propose/
> > think the slogan from the consumer's pov, and not as much ours,
> > wouldn't you agree?
> > On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:
Gordon Rae wrote: > I agree with Nollind on control and privacy. And I'm a great believer > in the rhetorical power of the tricolon (three parallel phrases). So I > suggest
> "My friends connected, my privacy respected, my data under my control: > that's DataPortability"
some time ago we have defined the "The three laws of an open social network provider"
1. An open social network provider must provide an export/migrate button, which allows one to move his/her own data/profile completely to any other "open social network provider" 2. An open social network provider must provide a delete button, which allows one to delete his/her own data/profile completely 3. An open social network provider must protect one's data/profile, as long as such protection does not conflict with the First or Second Law.
> ------------------------------------------------------------------------ > *From:* dataportability-public@googlegroups.com > [mailto:dataportability-public@googlegroups.com] *On Behalf Of *Dan G > *Sent:* 26 January 2008 04:58 > *To:* dataportability-public@googlegroups.com > *Subject:* [DataPortability-Public] Re: data portability slogan
> Ok, yes, but (I have worked in advertising for the past 7+ years): > is this for the consumer? IF so, it's too long. A :30 or :60 tops > would have to do for the consumer. The slogan should really focus > on privacy, and control (from the pov of the consumer). At least > that's what I think
> On Jan 25, 2008 5:39 PM, Nollind Whachell <noll...@whachell.com > <mailto:noll...@whachell.com>> wrote:
> "Following You Wherever You Go"
> That's from the video below. Seems simple and to the point to me.
> On Jan 21, 9:34 am, dangrig <dan.g...@gmail.com > <mailto:dan.g...@gmail.com>> wrote: > > It seems to me that most of the proposed slogans are really > abstract > > (from the consumer's perspective). The biggest challenge > we'll have is > > to translate/adopt a slogan that will gain easy and fast > "Aha! right, > > it makes sense" reaction from consumers, so that they > clearly identify > > the value prop of an essentially abstract service. We need > to propose/ > > think the slogan from the consumer's pov, and not as much ours, > > wouldn't you agree?
> > On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com > <mailto:liveone1232...@yahoo.com>> wrote:
> > > "Boundless"
-- Michael Wechner Wyona - Open Source Content Management - Yanel, Yulup http://www.wyona.com michael.wech...@wyona.com, mi...@apache.org +41 44 272 91 61
> Gordon Rae wrote:
> > I agree with Nollind on control and privacy. And I'm a great believer
> > in the rhetorical power of the tricolon (three parallel phrases). So I
> > suggest
> > "My friends connected, my privacy respected, my data under my control:
> > that's DataPortability"
> some time ago we have defined the "The three laws of an open social
> network provider"
> 1. An open social network provider must provide an export/migrate
> button, which allows one to move his/her own data/profile
> completely to any other "open social network provider"
> 2. An open social network provider must provide a delete button,
> which allows one to delete his/her own data/profile completely
> 3. An open social network provider must protect one's data/profile,
> as long as such protection does not conflict with the First or
> Second Law.
> might not be useful for a short slogan ;-) but maybe it helps anyway to
> find one
> Cheers
> Michael
> > Gordon Rae
> > ------------------------------------------------------------------------
> > *From:* dataportability-public@googlegroups.com
> > [mailto:dataportability-public@googlegroups.com] *On Behalf Of *Dan G
> > *Sent:* 26 January 2008 04:58
> > *To:* dataportability-public@googlegroups.com
> > *Subject:* [DataPortability-Public] Re: data portability slogan
> > Ok, yes, but (I have worked in advertising for the past 7+ years):
> > is this for the consumer? IF so, it's too long. A :30 or :60 tops
> > would have to do for the consumer. The slogan should really focus
> > on privacy, and control (from the pov of the consumer). At least
> > that's what I think
> > On Jan 25, 2008 5:39 PM, Nollind Whachell <noll...@whachell.com
> > <mailto:noll...@whachell.com>> wrote:
> > "Following You Wherever You Go"
> > That's from the video below. Seems simple and to the point to me.
> > On Jan 21, 9:34 am, dangrig <dan.g...@gmail.com
> > <mailto:dan.g...@gmail.com>> wrote:
> > > It seems to me that most of the proposed slogans are really
> > abstract
> > > (from the consumer's perspective). The biggest challenge
> > we'll have is
> > > to translate/adopt a slogan that will gain easy and fast
> > "Aha! right,
> > > it makes sense" reaction from consumers, so that they
> > clearly identify
> > > the value prop of an essentially abstract service. We need
> > to propose/
> > > think the slogan from the consumer's pov, and not as much ours,
> > > wouldn't you agree?
> > > On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com
> > <mailto:liveone1232...@yahoo.com>> wrote:
All you have to do is start a discussion over there and preface it with anything you think should be ported over. Or just ask the question, "What should the data portability slogan be?"
> That was me Gordon, with control and privacy :-) How do we move this > discussion to the Evangelism group as per Chris's suggestion?
> On Jan 26, 9:46 am, Michael Wechner <michael.wech...@wyona.com> wrote: >> Gordon Rae wrote: >>> I agree with Nollind on control and privacy. And I'm a great >>> believer >>> in the rhetorical power of the tricolon (three parallel phrases). >>> So I >>> suggest
>>> "My friends connected, my privacy respected, my data under my >>> control: >>> that's DataPortability"
>> some time ago we have defined the "The three laws of an open social >> network provider"
>> 1. An open social network provider must provide an export/migrate >> button, which allows one to move his/her own data/profile >> completely to any other "open social network provider" >> 2. An open social network provider must provide a delete button, >> which allows one to delete his/her own data/profile completely >> 3. An open social network provider must protect one's data/profile, >> as long as such protection does not conflict with the First or >> Second Law.
>> might not be useful for a short slogan ;-) but maybe it helps >> anyway to >> find one
>> Cheers
>> Michael
>>> Gordon Rae
>>> ------------------------------------------------------------------------ >>> *From:* dataportability-public@googlegroups.com >>> [mailto:dataportability-public@googlegroups.com] *On Behalf Of >>> *Dan G >>> *Sent:* 26 January 2008 04:58 >>> *To:* dataportability-public@googlegroups.com >>> *Subject:* [DataPortability-Public] Re: data portability slogan
>>> Ok, yes, but (I have worked in advertising for the past 7+ >>> years): >>> is this for the consumer? IF so, it's too long. A :30 or :60 tops >>> would have to do for the consumer. The slogan should really focus >>> on privacy, and control (from the pov of the consumer). At least >>> that's what I think
>>> On Jan 25, 2008 5:39 PM, Nollind Whachell <noll...@whachell.com >>> <mailto:noll...@whachell.com>> wrote:
>>> "Following You Wherever You Go"
>>> That's from the video below. Seems simple and to the point >>> to me.
>>> On Jan 21, 9:34 am, dangrig <dan.g...@gmail.com >>> <mailto:dan.g...@gmail.com>> wrote: >>>> It seems to me that most of the proposed slogans are really >>> abstract >>>> (from the consumer's perspective). The biggest challenge >>> we'll have is >>>> to translate/adopt a slogan that will gain easy and fast >>> "Aha! right, >>>> it makes sense" reaction from consumers, so that they >>> clearly identify >>>> the value prop of an essentially abstract service. We need >>> to propose/ >>>> think the slogan from the consumer's pov, and not as much ours, >>>> wouldn't you agree?
>>>> On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com >>> <mailto:liveone1232...@yahoo.com>> wrote:
> It seems to me that most of the proposed slogans are really abstract
> (from the consumer's perspective). The biggest challenge we'll have is
> to translate/adopt a slogan that will gain easy and fast "Aha! right,
> it makes sense" reaction from consumers, so that they clearly identify
> the value prop of an essentially abstract service. We need to propose/
> think the slogan from the consumer's pov, and not as much ours,
> wouldn't you agree?
> On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:
I agree that "following you" makes the user sound passive and begs the
question, "Who is following me?"
I'm not suggesting a specific slogan, but I like to think of my
profile as a magic outfit that I choose to put on when I go online...
like an avatar-cloak... a special suit that shows me (my information)
as I wish to be seen, dynamically, and based on my privacy settings.
This virtual suit decides what information about me to share based on
the permitted view of the looker, whether it be a member of the
general public who is outside my social graph, a friend, a friends'
friend (2nd degree), a 3rd degree friend, etc., or a particular
organization or group.
I know what dataportability means to mean - but - data need only be in
one "place" - it's about who gets to see the data - not where it
goes. The data can live in the cloud somewhere... the question is
*who* gets to see *what* data about me. How can I set the rules about
my privacy once and be done with it? "Set it and forget it!" What
dataportability really seeks (IMHO) is both convenience and a sense of
security and fairness for the user, in whatever context the user
wishes to participate in the social web. It's not so much about
putting my data in a suitcase and carrying it with me to facebook and
then over to myspace. It's about my data being smart enough to cover
itself up in the right situation based on a single set of generalized
settings combined with my social graph. My data can be seen by
someone if he fits into my general settings and my social graph. My
settings and my graph are the "lock" - and if a user has the key (he
is represented in a part of my social graph that has access to the
data he is asking for based on my "settings") - then he sees right
dataset - the set of information I wish to project to someone like
him.
So I think of it as a magic cloak. It can make you invisible to the
some people and organizations, or make you appear one way to one set
of people and another way to a different set of people... or make you
appear in tailored, customized ways to individual friends or
particular groups.
Goodnight.
On Jan 26, 1:49 pm, "Stephen Adkins (spadkins)" <spadk...@gmail.com>
wrote:
> Hi,
> How about this for a slogan?
> I think this connects with the consumer.
> My data. My services. My Life.Y
> Stephen Adkins
> On Jan 21, 12:34 pm, dangrig <dan.g...@gmail.com> wrote:
> > It seems to me that most of the proposed slogans are really abstract
> > (from the consumer's perspective). The biggest challenge we'll have is
> > to translate/adopt a slogan that will gain easy and fast "Aha! right,
> > it makes sense" reaction from consumers, so that they clearly identify
> > the value prop of an essentially abstract service. We need to propose/
> > think the slogan from the consumer's pov, and not as much ours,
> > wouldn't you agree?
> > On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:
john.dur...@gmail.com wrote: >I agree that "following you" makes the user sound passive and begs the >question, "Who is following me?"
>I'm not suggesting a specific slogan, but I like to think of my >profile as a magic outfit that I choose to put on when I go online... >like an avatar-cloak... a special suit that shows me (my information) >as I wish to be seen, dynamically, and based on my privacy settings. >This virtual suit decides what information about me to share based on >the permitted view of the looker, whether it be a member of the >general public who is outside my social graph, a friend, a friends' >friend (2nd degree), a 3rd degree friend, etc., or a particular >organization or group.
>I know what dataportability means to mean - but - data need only be in >one "place" - it's about who gets to see the data - not where it >goes. The data can live in the cloud somewhere... the question is >*who* gets to see *what* data about me. How can I set the rules about >my privacy once and be done with it? "Set it and forget it!"
I think this can be realized that social network providers integrate something like OpenID and allow you to set access policies according to the OpenID of your friends, partners, or whatever.
> What >dataportability really seeks (IMHO) is both convenience and a sense of >security and fairness for the user, in whatever context the user >wishes to participate in the social web. It's not so much about >putting my data in a suitcase and carrying it with me to facebook and >then over to myspace.
I disagree on this. I think it's very important to be able to do this, even if you might not be doing it in the end.
But of course this doesn't contradict the "privacy requirement", it just means this is more important to you (and to my parents).
> It's about my data being smart enough to cover >itself up in the right situation based on a single set of generalized >settings combined with my social graph. My data can be seen by >someone if he fits into my general settings and my social graph. My >settings and my graph are the "lock" - and if a user has the key (he >is represented in a part of my social graph that has access to the >data he is asking for based on my "settings") - then he sees right >dataset - the set of information I wish to project to someone like >him.
>So I think of it as a magic cloak. It can make you invisible to the >some people and organizations, or make you appear one way to one set >of people and another way to a different set of people... or make you >appear in tailored, customized ways to individual friends or >particular groups.
>Goodnight.
>On Jan 26, 1:49 pm, "Stephen Adkins (spadkins)" <spadk...@gmail.com> >wrote:
>>Hi, >>How about this for a slogan? >>I think this connects with the consumer.
>> My data. My services. My Life.Y
>>Stephen Adkins
>>On Jan 21, 12:34 pm, dangrig <dan.g...@gmail.com> wrote:
>>>It seems to me that most of the proposed slogans are really abstract >>>(from the consumer's perspective). The biggest challenge we'll have is >>>to translate/adopt a slogan that will gain easy and fast "Aha! right, >>>it makes sense" reaction from consumers, so that they clearly identify >>>the value prop of an essentially abstract service. We need to propose/ >>>think the slogan from the consumer's pov, and not as much ours, >>>wouldn't you agree?
>>>On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:
>>>>"Boundless"
-- Michael Wechner Wyona - Open Source Content Management - Yanel, Yulup http://www.wyona.com michael.wech...@wyona.com, mi...@apache.org +41 44 272 91 61
> Hi, > How about this for a slogan? > I think this connects with the consumer.
> My data. My services. My Life.
> Stephen Adkins
> On Jan 21, 12:34 pm, dangrig <dan.g...@gmail.com> wrote: > > It seems to me that most of the proposed slogans are really abstract > > (from the consumer's perspective). The biggest challenge we'll have is > > to translate/adopt a slogan that will gain easy and fast "Aha! right, > > it makes sense" reaction from consumers, so that they clearly identify > > the value prop of an essentially abstract service. We need to propose/ > > think the slogan from the consumer's pov, and not as much ours, > > wouldn't you agree?
> > On Jan 18, 9:28 pm, kevinm <liveone1232...@yahoo.com> wrote:
Nokia's catch phase is "Connecting people"............we need to be
that simple and direct...........just to have a chance of being
understood. I"m not sure folks even know what personal data is already
stored, leave alone why it is their property and should be portable.
Maybe the real element here is "Protecting people"..........
Nigel
On Jan 19, 3:28 am, kevinm <liveone1232...@yahoo.com> wrote:
I like the idea of "protecting people" - like a suit you wear to
protect your privacy based on context. the main point is having
convenient but powerful privacy protections.... because if privacy is
not solved with dataportability, people will not adopt it.
On Jan 28, 7:04 am, DeightonN <nigel.deigh...@wanadoo.fr> wrote:
> Nokia's catch phase is "Connecting people"............we need to be
> that simple and direct...........just to have a chance of being
> understood. I"m not sure folks even know what personal data is already
> stored, leave alone why it is their property and should be portable.
> Maybe the real element here is "Protecting people"..........
> Nigel
> On Jan 19, 3:28 am, kevinm <liveone1232...@yahoo.com> wrote:
Please move this valuable discussion into the evangelism action group.
We'd love to pick up the discussions, in the action group where this
is meant to occur
Apologies for posting to this thread against the evangelism to take
this to the evangelists group--i spent an excruciating three minutes
surfing the evangelism thread for a spark of this conversation and
gave up.
I concur 'following you' is not good. And 'my data. my services. my
life' sounds too enterprise.
The key to this branding is that we are on the fringe of somehting we
all realize has huge significance and _will_ happen but which is
totally off the radar/ incomprehensible to 99 percent of the folks
using the social web. So I would suggest that the branding might be
more effective if it is less direct--eg, if it causes someone to pause
and think, 'hm, I wonder what that is about'
Thinking about something like 'your garden' or 'its your garden' or
'own your web' or ???
Great to see all this energy exploding---should probably try to
channel it all into a conference, no?
Ed Bice
http://meedan.net Connect with your World
-collaborative media gardening ;)
On Jan 28, 7:04 am, DeightonN <nigel.deigh...@wanadoo.fr> wrote:
> Nokia's catch phase is "Connecting people"............we need to be
> that simple and direct...........just to have a chance of being
> understood. I"m not sure folks even know what personal data is already
> stored, leave alone why it is their property and should be portable.
> Maybe the real element here is "Protecting people"..........
> Nigel
> On Jan 19, 3:28 am, kevinm <liveone1232...@yahoo.com> wrote:
On Jan 31, 4:58 am, edbice <edb...@gmail.com> wrote:
> Apologies for posting to this thread against the evangelism to take
> this to the evangelists group--i spent an excruciating three minutes
> surfing the evangelism thread for a spark of this conversation and
> gave up.
So why not create a new thread? We are trying to move all discussions
off this public group, into their forums. As the evangelists are
responsible for communicating the DataPortability brand, this
discussion should move there.
