Have a laugh!

[Jenny Schedrin]

Thanks to a tweet by Caroline Lucas

[Chris Church]

It’s funny, but it’s real as well.  I use this cartoon on every climate engagement / communication training event as part of work on how we promote a positive message.  Wraps it up very well.  80% emissions cuts mean all this and much more....

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[Peter Robinson]

Of course there is an art to getting the balance right. And humour is so extremely important. But I am finding that, for example, when looking at policy papers  that there are far too many phrases which refer to the ‘positives’ and the ‘opportunities’ and in the process duck the threat. I am sure that Churchill didn't talk about the positives when arguing the case for war against Hitler. I have been rather influenced by the attached document, which talks about the dangers of ‘Bright Siding’.

 

Sorry to sound hamfisted; or hammer fisted. Have a look at the attached. Does this corespond with your experiences?

 

 

All the best

 

Peter Robinson

 

01332 600612

07876595993

[chris...@cooptel.net]

It may be pedantic to mention that in fact while Churchill (as per last message) did talk about 'blood sweat and tears' he also talked of the need for action so that "the life of the world may move forward into broad, sunlit uplands".

If we want people to confront the threat we need to offer a positive change as an incentive and as one part of the message.

Sent from my BlackBerry® wireless device

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From: "Peter Robinson" <peterfr...@ntlworld.com>

Sender: climatea...@googlegroups.com

Date: Tue, 14 May 2013 07:26:01 +0100

To: <climatea...@googlegroups.com>

Subject: RE: [Jobs&Climate: 1133] Have a laugh!

[Maggie Gallimore]

It's not just humour, or bright-siding, though - it's getting the message across in a few seconds, and in a visual way, which is often the most effective.  Sceptics on the whole do not respond well to reams of written reports, convincing though they may be.  They are also weary (and wary) of gloomy warnings of doom.  We have to capture their attention first, then proceed to the convincing part, the serious message.  

Maggie