INDUSTRY: Martin Marietta and Sega
Rick Duffy
Below is some public information, out of Martin Marietta:
CORPORATION TO APPLY MILITARY SIMULATION
TECHNOLOGY TO SEGA VIDEO ARCADE GAMES
The Corporation [Martin Marietta] and Sega Enterprises, Ltd., have
reached an agreement for the use of Martin Marietta's simulation
technology in the development of a Sega multiplayer electronic game.
The contract follows a joint-development, technology-transfer program
originally launched in 1992 between Sega, based in Tokyo, and GE
Aerospace in Daytona Beach. Martin Marietta combined its businesses
with those of GE Aerospace in April.
The new contract provides for specific application of Martin
Marietta's real-time phototexture simulation technology to Sega's
electronic games and potentially other entertainment products. The
technology provides the ability to produce continuous, life-like
imagery drawn from real-world photographic sources.
Earlier this year, Sega introduced a low-cost computer graphics
circuit board that combined its expertise in circuit board design with
Martin Marietta's computer graphic image processing technology.
In a parallel development, Sega also will adopt a Martin Marietta
visual database generation program system as an integral part of its
gameware development. The system was designed to rapidly model large
areas of actual terrain and create realistic three-dimensional moving
models.
In a joint statement, the two companies said, "This latest agreement
will accelerate the conversion of advanced image-generation technology
to mass market applications. Our initial efforts already have set new
standards for image quality. We will soon be able to deliver products
as visually compelling as the movies and orders of magnitude more
stimulating than previous game experiences.
(Posted with permission from Public Affairs, Martin Marietta Astronautics)