The Fukushima Prefecture table
http://www.pref.fukushima.jp/j/koukabutsu9.pdf
actually show an average daily increase of 560% if you compare the 6
days prior to January 2 with the 3 days starting from January 2. This
is a quite significant percentage increase, although the total amount
may be less threatening.
On January 5 and 6 the Japanese portion of Twitter is was buzzing with
traffic on this subject. A Gunderson video video telling people to
flee in case Dai-ichi Reactor 4 collapses was circulated via the
internet, and some people were saying that they were so worried that
they did not feel like going to work. The information that Iwaki
residents recently received new iodine tablets because the shelf dates
of earlier distributed tablets had expired, was also taken out of
context to mean that some new nuclear event was possibly unfolding.
Cesium fallout was also recorded in Chiba:
http://www.jcac.or.jp/lib/senryo_lib/taiki_kouka.pdf
Even in Tokyo a minute amount of cesium was detected by a monitoring
post in Koto Ward on January 5:
http://www.sangyo-rodo.metro.tokyo.jp/whats-new/keisoku-0103.pdf
At Tepco's press conference on January 6 spokesperson Matsumoto said
he has not been informed of the monitoring data in question, and that
there was nothing unusual happening at Fukushima Dai-ichi. He said it
was probably strong wind blowing up radioactive materials.
Professor Nojiri also thinks it could be the wind stirring up the
cesium, however Professor Makino says the amounts are larger than than
the wind would be able to stir up, although the wind velocity reached
max. 17.7m/s on Jan. 2~3.
The following data was compiled by Professor Okumura of Mie University
from the monitoring posts around the Fukushima Dai-ichi and Dai-ni.
The radiation levels were higher at several posts on January 2, they
but do not indicate any emergency.
http://oku.edu.mie-u.ac.jp/rad/
The map showing where each monitoring post:
http://www.atom-moc.pref.fukushima.jp/dynamic/C0008-PC.html
Professor Hayakawa of Gunma University commented that he thinks there
is an element of panic in this particular instance.