http://www.footballnation.com/content/why-monday-night-football-is-no-longer-relevant/20397/
By Omari Stridiron
December 27, 2012 10:22 am
Ever since 2006, when ESPN bought sole TV rights to the National
Football League's famous "Monday Night Football" and moving it from
ABC after 35 years, the all-sports superpower cable network has pulled
out all the stops to not only heavily promote every game but treat it
like an event no matter who is playing. They devote most of their
Sportscenters before the game, to the game.
They have an hour and a half of "NFL Monday Night Countdown" devoted
to not only talk about the game but to put player interview after
player interview on the players in the game. It's complete overkill,
but hey with billions of dollars being spent each year and since the
"worldwide leader in sports" doesn't have the Super Bowl or a single
NFL playoff game to it's endless list of sports properties, ESPN does
everything possible to make "Monday Night Football" a highly watchable
event.
We know that many NFL regular season games are like an event. Tens of
millions tune in to the big match ups where ever they are televised -
whether it's on ESPN, CBS, FOX, NBC, or even the new "Thursday Night
Football" on NFL Network.
With so many ways of watching the NFL football these days, does
"Monday Night Football" matter anymore? Or better yet does it still
exist? Yes, there is still NFL Football on Monday nights in the
regular season.
This is not the 70s, 80s, and 90s anymore when "Monday Night Football"
on ABC was not only the biggest prime-time sports series on television
but also where the NFL would put their biggest match ups on the Monday
night schedule. The days of Howard Cosell, Frank Gifford, and "Dandy"
Don Meredith are long gone.
The great Al Michaels now calls games with his still great "miracles"
voice with Chris Collinsworth on NBC. But a huge culture change has
happened in the past few decades that have changed how we view the NFL
as an event.
Before ESPN took over the Monday night package there were only two
networks to view the NFL in prime-time: ABC on Monday nights and ESPN
on Sunday nights.
Now there are three: NBC for Sunday nights, ESPN for Monday nights,
and the NFL Network for 13 out of the 17 weeks of the regular season.
And even though the NBC Thanksgiving night showdown was a humongous
blowout with the stable Patriots destroying the lost Jets, the game
still attracted high viewership. The NFL Network used to have Thursday
games for for only two months, but the league expanded the length of
the schedule to get more cable subscribers like Time Warner to put the
channel on it's list of cable channels and it worked.
The ratings for the NFL Network's Thursday night games were big and
almost as big as an audience for Simon Cowell's "X Factor" on Fox.
Also, NBC has something ESPN does not: Flexible scheduling. That helps
NBC tremendously because they can get games late in the season, like
the Cowboys vs Redskins NFC East divisional showdown, from CBS and Fox
placing them in the now-coveted 8:20PM slot and helping NBC's "Sunday
Night Football" to become the most-watched prime-time show on
television: beating out American Idol.
Most of the games on Monday Nights have been dull and they have been
with little buzz. The ratings for Monday Night games on ESPN this year
were the lowest since 2008. The average ratings for "Monday Night
Football" were 7.6 with four-year viewer average of 12.8 million
viewers.
That may be more than acclaimed shows like Mad Men and Homeland which
get additional viewers from on-demand DVR recordings but that still
can't be a bright spot on schedule that had sub .500 team matchups for
ESPN to try everything they can to showcase. There were games that
were barely able to match the hype of ESPN promotions. The 6-7 Jets
against the 4-9 Titans? The 3-7 Panthers against the 2-8 Eagles? The
4-10 Lions facing up to a 6-0 Falcons?
If Hank Williams Jr. hadn't made his controversial comments about
President Obama and still doing his "Are you ready for some football"
opening skits you wonder if the song would suit the schedule ESPN has
been forced to telecast. Heck, even though the World Series between
the Tigers and the now-champion Giants wasn't watched by a lot of
people this year, at least it was better than the overly-hyped ESPN
Monday Night schedule this year.
Then there's also the access to the vast majority of NFL games on NFL
Red Zone, now given the many more subscribers thanks to the deal with
Time Warner, where fans can now watch every touchdown of every Sunday
afternoon game on the live Fox and CBS feed without having to fork
over lots of cash to buy a Direct TV dish or go to a sports bar to
watch all the games on every monitor.
Look, this Monday Night year hasn't been a total disappointment. There
was the great game in Washington where Robert Griffin III and the
Redskins outshone the now suddenly struggling champion Giants. There
was a lot of buzz over the replacement referees messing up a last
second call between the Packers and Seahawks that led to the end of
the regular referees being locked out. And Mike Turico and Jon Gruden
have chemistry as good as the duos of NBC's Michaels/Collinsworth,
Fox's Buck/Aikman, and CBS' Nantz/Simms.
But the schedule that ESPN has had the past few years isn't worthy of
the title "Monday Night Football". Now even though ESPN doesn't have a
single chunk of the NFL post-season and the rights for sports' other
big television events have been retained like March Madness on CBS
(thanks in part to Turner) and the Olympics on NBC, they still have a
lot of great sports and games to watch on the biggest source of sports
for fans of all sports in America.
With all the changes in how the NFL is watched these days and the
changes in how games are scheduled in prime-time, "Monday Night
Football" isn't the premiere showcase of the NFL anymore. The title
"Monday Night Football" still stands and ESPN may hype every game all
it wants, but "Monday Night Football" is still nothing more than just
football on Monday night.
http://www.hotelnewsnow.com/Articles.aspx/6831/Sunday-Night-Football-hurts-MNF-demand
BOULDER, Colorado—NBC aired its first Sunday Night Football Broadcast
6 August, 2006. ABC’s longstanding juggernaut, Monday Night Football,
moved from network TV where it had aired since 1970 to ESPN. While
ESPN, powered by ABC and Disney, has still maintained very favorable
ratings, Sunday Night Football commands some of the most valuable
airtime of all fall programming.
According to Sports Business Digest’s analysis of the 2010 Fall TV
line up, Sunday Night Football topped US$400,000 for each 30-second
ad, which was up 22% from 2009 and led all fall programming, with the
exception of American Idol, as the most expensive airtime for
advertisers. The ad premium is primarily attributable to “SNF” being a
program most likely watched live and not recorded.
Clearly, the success of Sunday Night Football has been enjoyed by both
viewers and networks, but has it benefited the hotel industry? Like
viewership, was the appeal of traveling for the Monday Night Football
game shifted to Sunday Night?
To help answer these questions, we analyzed 10 seasons of Monday Night
and Sunday Night Football data from 2001 through 2010. Using the daily
data set of STR, the parent company of HotelNewsNow.com, we analyzed
each host town’s game-night hotel performance. As each NFL stadium is
uniquely located in the surrounding metropolitan area, we preformed
radial searches relative to each stadiums locale. The resulting
average stadium market incorporated approximately 60 hotels within a
five-mile radius of the stadium.
For this analysis, a simple occupancy breakdown would not suffice
because, in general, hotel dynamics between Sunday night and Monday
night will differ regardless of NFL games, due primarily to corporate
business travel patterns. Additionally, hotel economic cycles ebb and
flow more than football fandom, so we needed to avoid potential
economic abnormalities that could skew the data. As such, we created a
“control group” to benchmark against each host MNF/SNF market. The
control group is comprised of all 31 NFL markets (remember the Giants
and Jets share a market) and each host city’s occupancy is indexed
against an aggregate set of all the other pro football towns in
America. This helps normalize economic noise to more reasonably test
the impact of the Sunday Night Football phenomenon.
When it comes to local occupancy, Sunday Night Football rules!
Below is a chart featuring hotel data for Monday Night Football before
Sunday Night Football aired (ABC 2001 – 2005 seasons) versus Monday
Night Football after Sunday Night Football aired (ESPN 2006- 2010
seasons). Again, the index represents the host city’s occupancy
performance benchmarked against all NFL cities (i.e. a 131% occupancy
index indicates the host city had a 31% occupancy premium over all NFL
cities).
http://www.hotelnewsnow.com/media/Image/Charts/20111031_chart1.gif
The chart above shows prior to the airing of Sunday Night Football,
Monday Night Football host cities enjoyed an occupancy premium of
slightly more than 31%. After Monday Night Football moved to ESPN, the
host city occupancy premium dropped by approximately 1.2%, which isn’t
terribly significant, but yields the question: Did the hotel demand
shift to Sunday night?
The chart below incorporates Sunday Night Football host city data for
seasons 2006-2010.
http://www.hotelnewsnow.com/media/Image/Charts/20111031_chart2.gif
Highlighted by the graph above, Sunday Night Football host cities
garnered a 36% occupancy premium, which not only outpaced Monday Night
Football host cities during the same five-season period but also
outpaced Monday Night Football prior to SNF ever airing.
Anecdotally, the data appears to suggest Sunday Night Football host
cities garnered more hotel demand than Monday Night Football cities
ever did in the past decade.
There are reasons for this trend outside of football alone. One
obvious explanation is Sunday can be made into a long weekend and fans
do not miss as much work. Another factor that we will explore in part
two of the article series: Sunday night hotels are cheaper … or are
they?
Keep reading for more articles on the Sunday Night Football
phenomenon, including whether hotels do better if the home team wins,
and what teams bring the most hotel demand with them.