MyNetworkTV adds specials, drops soap from sweeps schedule

[David]

from broadcasting and cable

MNT Blows Out Night of Soaps in May
By Jim Benson

MyNetworkTV is loading its May sweeps schedule with plenty of specials
and movies, allowing it the cut back on a night of low-rated
telenovela-inspired programming during the key ratings measurement
period.

MNT will rely on reality, entertainment, comedy and music specials,
many of which feature lots of skin, and reruns of previous high-rated
specials during the month.

It will also offer a pair of Access Hollywood-produced “exposes” on
Anna Nicole Smith—whose last special brought the mini-network its
highest ratings ever—and Britney Spears.

Meanwhile, MNT will preempt its low-rated Tuesday night
telenovela-inspired soap American Heiress, which now airs from 8-10
p.m., with specials.

Except for May 16, when the Smith and Spears specials run, MNT will
air one hour of American Heiress on Wednesdays, followed by Saints &
Sinners.

MNT President Greg Meidel plans to eliminate scripted telenovela
programming entirely next fall after it burns off the two soaps. He is
pursuing lower-cost reality programming to fill the bill.

The schedule changes start April 24 with the Hawaiian Tropic
International Beauty Pageant and Ujena Bikini Jam.

By choosing to alter its Tuesday night schedule, MNT can use its young
male-targeted IFL Battleground platform on Monday to promote the
shows, along with other similar fare throughout the month.

The following Tuesday, MNT offers America’s Trashiest Weddings and
Body Doubles: International Twins Search, with a two-hour Hooters
Dream Girl Challenge scheduled for May 8.

Entertainment specials slated include Night of a Million Laughs,
Comics Unleashed, featuring Chris Rock, Chris Tucker and Martin
Lawrence; a celebration of the 25th anniversary of Eddie Murphy’s
Delirious; and encore presentations of Happy Birthday Elton and The
World Music Awards.

During the week of May 14, MNT will air Lethal Weapon 4 and Chain
Reaction.

[Taylor]

On Apr 12, 7:04 pm, David <dimla...@yahoo.com> wrote:
> from broadcasting and cable
>
> MNT Blows Out Night of Soaps in May
> By Jim Benson
>
> MyNetworkTV is loading its May sweeps schedule with plenty of specials
> and movies, allowing it the cut back on a night of low-rated
> telenovela-inspired programming during the key ratings measurement
> period.
>
> MNT will rely on reality, entertainment, comedy and music specials,
> many of which feature lots of skin, and reruns of previous high-rated
> specials during the month.
>
> It will also offer a pair of Access Hollywood-produced "exposes" on

> Anna Nicole Smith-whose last special brought the mini-network its
> highest ratings ever-and Britney Spears.

>
> Meanwhile, MNT will preempt its low-rated Tuesday night
> telenovela-inspired soap American Heiress, which now airs from 8-10
> p.m., with specials.
>
> Except for May 16, when the Smith and Spears specials run, MNT will
> air one hour of American Heiress on Wednesdays, followed by Saints &
> Sinners.
>
> MNT President Greg Meidel plans to eliminate scripted telenovela
> programming entirely next fall after it burns off the two soaps. He is
> pursuing lower-cost reality programming to fill the bill.
>
> The schedule changes start April 24 with the Hawaiian Tropic
> International Beauty Pageant and Ujena Bikini Jam.
>
> By choosing to alter its Tuesday night schedule, MNT can use its young
> male-targeted IFL Battleground platform on Monday to promote the
> shows, along with other similar fare throughout the month.
>
> The following Tuesday, MNT offers America's Trashiest Weddings and
> Body Doubles: International Twins Search, with a two-hour Hooters
> Dream Girl Challenge scheduled for May 8.
>
> Entertainment specials slated include Night of a Million Laughs,
> Comics Unleashed, featuring Chris Rock, Chris Tucker and Martin
> Lawrence; a celebration of the 25th anniversary of Eddie Murphy's
> Delirious; and encore presentations of Happy Birthday Elton and The
> World Music Awards.
>
> During the week of May 14, MNT will air Lethal Weapon 4 and Chain
> Reaction.

So there's absolutely NOTHING to this network. It's bottom of the
barrel empty. And the CW has barely ANYTHING to its cache, other than
badly aging older series.

[WQ]

On Apr 12, 9:37 pm, "Taylor" <fetchwithruffruff...@yahoo.com> wrote:
> On Apr 12, 7:04 pm, David <dimla...@yahoo.com> wrote:
>
> > from broadcasting and cable
>
> > MNT Blows Out Night of Soaps in May
> > By Jim Benson
>
> > MyNetworkTV is loading its May sweeps schedule with plenty of specials
> > and movies, allowing it the cut back on a night of low-rated
> > telenovela-inspired programming during the key ratings measurement
> > period.
>
> > MNT will rely on reality, entertainment, comedy and music specials,
> > many of which feature lots of skin, and reruns of previous high-rated
> > specials during the month.
>
> > It will also offer a pair of Access Hollywood-produced "exposes" on
> > Anna Nicole Smith-whose last special brought the mini-network its
> > highest ratings ever-and Britney Spears.
>

> So there's absolutely NOTHING to this network. It's bottom of the
> barrel empty. And the CW has barely ANYTHING to its cache, other than
> badly aging older series.

--- Never mind CW and MNT. When even the 4 main networks only put out
2 networks' worth of scripted primetime programming now, then you
really see how much nothing there is on the tube.

[les9...@gmail.com]

What difference is it to you, anyway. Scripted or not, they are craps
to you.

[SFTVratings]

On Apr 12, 8:37 pm, "Taylor" <fetchwithruffruff...@yahoo.com> wrote:
>
> So there's absolutely NOTHING to this network. It's bottom of the
> barrel empty. And the CW has barely ANYTHING to its cache, other than
> badly aging older series

MyTV is using specials, because they are the highest-rated thing MNT
ever showed. Ths specials pull-in almost triple as many viewers as
their regular programs.

And CW is doing okay.
Better than UPN a year ago.