On Mon, 21 Nov 2011 23:11:41 -0800
Mook <
mook.moz+nntp.n...@gmail.com> wrote:
> (Somewhat) recently, I received mail (via being on mozillians), first
> about Mozilla Europe, then about Conductors. These messages went
> through a third-party (responsys, I think?). Would it be possible to do
> these all in-house instead?
I don't see a particular reason why the wheel should be reinvented
here. If you've never dealt with sending e-mail to large groups of
people, it's not an easy task at all. Dealing with people's spam
filters, RBLs, and various other technical problems makes it really
difficult to do in-house. Mostly, it ends with very sad sysadmins who
end up getting their mail server egress IPs banned from large e-mail
sites (Hotmail, Yahoo!, AOL, etc.).
Besides keeping all the e-mail addresses in-house, I don't really see
any benefit here. In fact, total ROI would be much lower than the
status quo, imho, due to the amount of effort and money that would have
to be spent to build out such infrastructure. Responsys and other
companies have built entire businesses around sending e-mail to folks
and doing their best to make sure it actually arrives in people's
inboxes. Mozilla is just paying to use their services in order to keep
its community apprised of current events.
The rant-y response to this question is "Next, will you be saying
Mozilla should create its own backbone infrastructure to your house, as
data currently goes through (many) different third-party providers?"
It just ends badly if you start down this path. Let Mozilla do what
Mozilla does best, and leave the minor stuff to other companies.
jm2c,
~reed
--
Reed Loden
re...@reedloden.com