Hi Aju,
Forecast accuracy (FA) can be measured at different levels of
aggregation. You would have number of SKUs, brands, sales offices,
distribution points, slaes managers, geographical zones and many such
variables. FA can be measured for all such combinations. Such
combinations would determine the level of aggregation. Typically FA is
calculated based on an predetermined band of +/- 20% or +/- 25%. For a
band of +/- 20% if the sales is 80 or 120 against a forecast of 100,
then FA is 100%. One can calculate FA ( I will explain how) at
different levels
- On a country level if the sales forecast for the month was 100 and
the actual sales is 105, then FA is 100% - This is the highest level
of aggregation.
- One can work out FA for brands at a national level. This is also the
highest level aggegation.
- One can do the same on a value basis for North, South, East, West
Zones. This could be a secod level of aggregation.
- One can do it by sales office level, distribution point level and so
on. These are lower level of aggregation.
- The lowest level of aggreagtion could be SKU wise sales office wise
FA calculation.
Pl note that FA becomes highest at highest level of aggregation. It
tends to become lower and lower as one moves down in the level of
aggregation.
Method of calculation of FA
- If you are calculating SKU wise sales office wise FA, then in a work
sheet put all the sales office in the column heading and SKUs in the
rows. For each SKU allocate three rows. One for forecast, one for
actual sales and the third one for sales as % of forecast.
-Enter all the data.
- Copy the third row data to another sheet.
- No of incidences where one can forecast accurately = No of data
cells = No of SKUs X No of sales offices. If there are 10 SKUs and 20
sales offices, then number of incidences = 10 X 20 = 200
- Put a formula to cound number of sales having value higher than
79.999% and lower than 120.0001%. (Assuming that a band of +/- 20% is
taken as accurate forecast).
- Divide that number by the no of incidences.
- You have the FA.
In case you need furhter clarification, you may send me a mail and I
will explain further on the subject and methodology.
Regards
Sukhendu Patnaik -
sukhendu...@gmail.com