IBOC : A Dynamic Change in the American Listening Audience : The New-Generation of Audio Consumers versus Older Radio Listeners

[~ RHF]

IBOC : Dynamic Change in the American Listening Audience :
The New-Generation of Audio Consumers versus Older Radio Listeners

On Feb 18, 6:33 am, David <noth...@nowhere.org> wrote:
Point-of-Fact : Consumers Are Buying "HD" Radios !
- How Is This Bad News For "HD" Radio ?
http://groups.google.com/group/rec.radio.shortwave/msg/747fe103c031959d

- Satellite Radio did 5 million units the first year
- that both companies were on line.

David,

Direct Satellite Radio Broadcasting is New and Exciting and
had no established User Base of One Billion AM/FM Radios.
AM/FM Radio is Boring and something that Audio Consumers
consider as being just there.

- By that measure HD is a total flop.

That would be True and may be True
-but- Wishing It True doesn't Make It True :
Within another 3~5 Years everyone should know with
some degree of certainty whether IBOC "HD" Radio
will gruadually be accepted as the Standard AM/FM
Radio -or- Know that "HD" Radio spells F-L-O-P !

- Sirius still sells more radios in 3 months
- than HD has since its inception.

IBOC -aka- "HD" Radio could take a few Pages from
both XM and SIRIUS Satellite Radio's Play Books
{Marketing Plans}

As a Matter of Fact : IBOC -aka- "HD" Radio should be
looking at all New Media to see what Lessions there are
To-Be-Learned in the 21st Century to Market IBOC "HD"
Radio to the Next Generation of Audio Consumers.

This is a Dynamic Change in the American Listening
Audience : For Years with Radio as our Primary {Only}
Audio Enterainment Option : We could be rightfully
called Radio Listeners : Today with Many Diverse
Audio Enterainment Options : We can be rightfully
called Audio Consumers.

IBOC "HD" Radio must compete for the Ears of
America's Audio Consumers and this is especially
true of these younger {newer} Audio Consumers
who did not grow-up with Radio as their Primary
{Only} Audio Enterainment Option; as many of
"US" old-time Radio Listeners did; back in the day.
.
.
hy dee ray dee oh ~ RHF
Hello and Welcome to the "HD Radio" NewsGroup*
* http://groups.google.com/group/hd-radio/
HD RADIO GROUP => http://tinyurl.com/27kwyt
.
TAG = 27KWYT
.

[~ RHF]

On Feb 20, 4:39 am, Steve <sdanie...@speakeasy.net> wrote:
http://groups.google.com/group/rec.radio.shortwave/msg/0464b6fb8fb7d284
-
- You could put ten HD radios in every car in America
- and it wouldn't make any difference.
-
- As technology it is stillborn and as a business plan
- it is prehistoric.
-

Steve,

IBOC : Will Audio Consumers Want the All Digital Mode AM/FM/DS
Radio ?

IMHO - "YES" for Today and at least a Decade or Two there
are enough of the 'Older' Generations {Above Age 50} who
will be around and want to Listen to the "Good Old" AM/FM
Radio that is {and will be} in the Cars and Homes. To them
it will not matter whether that AM/FM Radio is Analog or
Digital "HD" {IBOC} as long as it sounds like the good old
"Free" Over-the-Air AM/FM Radio that they grew-up-with
and Still Enjoy Listening To.

So for that Decade or Two the current US Commercial Radio
Business Model {Paid for by Advertising and Free to Listeners}
will still be a Business with a significant number {Market Share}
of "Audio Consumers".

What all of the current Broadcast Media Corportations have to do
is figure-out "How" they are going to Deversify into the types of
New Media that they can build a Sustainable Business Model for
the Next 50~100 Years.

IBOC : A Dynamic Change in the American Listening Audience :

The New-Generation of Audio Consumers versus Older Radio Listeners

http://groups.google.com/group/hd-radio/msg/13bd6b2f279ee44c

the busines of business is to stay in business ~ RHF
-ps- that smart business ! :o)
.

On Feb 18, 4:17 pm, "~ RHF" <rhf-newsgro...@pacbell.net> wrote:
> IBOC : Dynamic Change in the American Listening Audience :
> The New-Generation of Audio Consumers versus Older Radio Listeners
>
> On Feb 18, 6:33 am, David <noth...@nowhere.org> wrote:
> Point-of-Fact : Consumers Are Buying "HD" Radios !

> - How Is This Bad News For "HD" Radio ?http://groups.google.com/group/rec.radio.shortwave/msg/747fe103c031959d

> *http://groups.google.com/group/hd-radio/

[~ RHF]

Plus-the-Proposed : All Digital Mode AM/FM/DS Radio
[Standard from the FCC] will add the 'Option of XM-SIRIUS
Direct Satellite (DS) Radio to every new Radio installed in
every Car and Truck and every new Radio bought for Home
or Office use.

In-the-Next Five-Years - Will Comcast or Clear-Channel
or MicroSoft or Google be Buying-Into or Buying-Up what
is presently XM-SIRIUS Satellite (DS) Radio ?
-ps- Yesterday's Competition -is- Tomorrow's Acquisition !

cause that's just business ~ RHF
.

> The New-Generation of Audio Consumers versus Older Radio Listenershttp://groups.google.com/group/hd-radio/msg/13bd6b2f279ee44c

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[IBOCcrock]

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http://hdradiofarce.blogspot.com/