"The ongoing tragedy of HD radio"
"Supposedly, it costs a manufacturer about $50 to implant an iBiquity
HD chip into a radio, thus transforming it into an HD radio. That $50
(or so) is the fee the manufacturer pays to iBiquity. The actual cost
of this technology is, of course, likely to be a few dollars at most.
Is it any wonder why the cheapest HD radios aren't so cheap? And, more
importantly, will it ever be possible for the $15 dollar clock radio
you buy at the CVS to be, by default, HD-powered? The Radio industry
must subsidize the cost of HD radios, not simply market the heck out
of the technology on-air. HD must transparently appear everywhere. And
the only way that will happen is if it's feasible to build it into a
$15 dollar clock radio. The 'HD advantage' must be free and invisible
to consumers."
http://www.hear2.com/2007/10/the-ongoing-tra.html
"Where is the Cool, the Content, the Charge?"
"Here is another bad sign: almost every time I speak with a GM or PD
about HD Radio, they say, ...it's a non-starter, isn't it? If we don't
believe in HD Radio, who will?"
http://www.paragonmediastrategies.com/theblog/?cat=3
What you fail to understand, or will admit to, is that the actual
terrestrial broadcasters that would need to substidized the HD radios
aren't even backing HD Radio - that is partly why there has been no
effort in putting compelling programming on the HD channels, like
there is any available anyway; they can't even put compelling
programming on the main analog channels.