So there is Bulkloader, which lets you convert CSV data into entities,
and inserts them into the datastore:
http://code.google.com/appengine/articles/bulkload.html
However, I found this to be easier to do:
1. Just like in the Bulkloader tutorial, insert this into app.yaml:
- url: /load
script: loader.py
login: admin
2. Now write loader.py so that it would create your initial/test data
and put()'s them into the datastore.