We're seeing strong interest on the part of exec suite companies and
operators of business centers in coworking. So far this consists
mostly of studying the movement and experimentation.
As Alex points out, these firms currently target a different market.
They see their client base as corporations and/or small businesses.
They don't tend to think of freelancers, independent workers, or
people as their market. They are also pretty uncomfortable with the
community aspects of coworking and how they would provide it. The
"drop-in" nature of coworking is also challenging to most, both in
terms of facilities and business model.
Most are also serious spaces that aren't fun, social or energizing
places to work. It is really interesting to us how often "fun,"
"social" or something close to them comes up in our interviews with
coworking facility users. This cultural difference already appears to
be one way the workplace market is segmenting.
Several exec. suite companies are starting/planning on starting their
coworking efforts by focusing on traveling and telecommuting employees
that work for their corporate customers. This is closer to their core
business.
I agree with Alex that most of these firms will not be directly
competitive with coworking facilities. But I do think they will
compete on the margins with their existing spaces. I also think we
will see some exec suite firms attempt to enter the traditional
coworking market by opening dedicated coworking facilities, or
coworking spaces in their existing facilities.
Quick disclosure: We aren't getting funding from any exec. suite or
business center company, nor are any clients of Emergent Research.
Given our current research agenda, we feel this would be a potential
conflict of interest. However, we are talking to these firms to get
their views and perspectives on coworking and the more general trends
around the changing workplace.
Steve
> > For more options, visit this group athttp://
groups.google.com/group/coworking?hl=en.
>
> --
> /ah
>
indyhall.org
> coworking in philadelphia- Hide quoted text -
>
> - Show quoted text -