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Chapter Eighteen: Usenet (in The Art of the Meme)
is hereby amended and enlarged with the following
memetic technique which has just come to light.
If you see a Usenet post with a Latin phrase
(e.g., "argumentum ad hominem") as its title,
and you happen to think and write Latin fluently,
you now have carte blanche to spread your Memes
by writing a follow-up post in ancient Latin.
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If we made war on argumenta ad hominem, then we'd have to attack vast
parts of the speeches of both Cicero and Demosthenes.
And as these have been the classical sine qua non for millennia, and
most of the officers who fought under the Iron Duke at Waterloo knew
parts by heart, well, as Cicero said, cui bono?