How to set up "Bid only" option in a display network campaing

[Kim Pham]

Hello everyone,

We would like to use diffrent targettings for a display network campaign. For exemple, to use keyword display and to add the placements for an adgroup => our ads will be display on the placements automatic thanks to a list of keywords, and ALSO on the placements added for each adgroups.

I am looking for how to set up automatically the option "bid only" in API for a display network campaign.
The questions are :
1) how can we choose the option "bid only"
2) add a long list of placements for each adgroup.

Thank you for your help

Kim

[Josh Radcliff (AdWords API Team)]

Hi,

Regarding your two questions:

1) how can we choose the option "bid only"

You can do this via AdGroupService by adding a TargetSettingDetail to your AdGroup's Settings collection.  This would be a mutate call with a SET operation.

• Set criterionTypeGroup to PLACEMENT
• Set targetAll to true for "Bid only" or false for "Target and bid"

2) add a long list of placements for each adgroup.

You can use AdGroupCriterionService to add each placement as an AdGroupCriterion with a criterion of type Placement.  This would be a mutate call with multiple ADD operations (one per AdGroupCriterion).

Cheers,

Josh, AdWords API Team

[Ashish Pathak]

Hello,

I wish set targeting setting = 'BID ONLY' for newly created adgroup.

operations = [{

      'operator': 'ADD',

      'operand': {

          'campaignId': campaign_id,

          'name': 'adgroup_name'

          'status': 'ENABLED',

          'biddingStrategyConfiguration': {

              'bids': [

                  {

                      'xsi_type': 'CpcBid',

                      'bid': {

                          'microAmount': '1000000'

                      },

          'TargetingSettingDetail': {

                                      'targetAll':True

                               }         

                   

                  }

              ]

          }

      }

  }]

I was trying above code but its not working . Can you please provide me sample code how to set that?

Thank you!

Cheers,

Ashish Pathak

[Ashish Pathak]

I have also tried-

ad_group_criterion_service = client.GetService(

      'AdGroupCriterionService', version='v201402')

  # Create the ad group criteria.

  ad_group_criteria = [

      {

          'xsi_type': 'BiddableAdGroupCriterion',

          'adGroupId': ad_group_id,

          'criterion': {

                            'xsi_type': 'Gender',

                            'id': GENDER_MALE

                         },

          'targetAll' : True 

       }  ]

Regards,

Ashish

  

[Josh Radcliff (AdWords API Team)]

Hi Ashish,

You'll need to specify the targeting setting when creating the ad group, e.g.,

  operations = [{

      'operator': 'ADD',

      'operand': {

          'campaignId': campaign_id,

          'name': 'My ad group',

          'status': 'ENABLED',

          'biddingStrategyConfiguration': {

              'bids': [

                  {

                      'xsi_type': 'CpcBid',

                      'bid': {

                          'microAmount': '1000000'

                      }

                  }

              ]

          },

          'settings': [

            {

              'xsi_type': 'TargetingSetting',

              'details': [ {

                  'targetAll': 'true',

                  'criterionTypeGroup': 'GENDER',

                }

              ]

            }

          ]

      }

  }]

  ad_groups = ad_group_service.Mutate(operations)[0]

Cheers,

Josh, AdWords API Team

[Ashish Pathak]

Thank you Josh !, Its working.