Keyword Structure Report missing keywordMinCPC column

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pete

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Sep 23, 2008, 3:56:01 AM9/23/08
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I'm requesting Keyword Structure reports and including the
keywordMinCPC column in the report job columns array.

This has worked fine until yesterday just before 20:00 (GMT) after
which point, the column no longer appeared in the report XML response.
This has affected more than 30 different campaigns all of which did
include this column in report requests prior to this date/time.

Can someone please help as I have made no changes to the code which
makes the report request?

sample soap request below.

<soap:Envelope xmlns:soap="http://schemas.xmlsoap.org/soap/envelope/"
xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xmlns:xsd="http://www.w3.org/2001/XMLSchema">
<soap:Header>
<applicationToken xmlns="https://adwords.google.com/api/adwords/
v12">***********</applicationToken>
<clientEmail xmlns="https://adwords.google.com/api/adwords/v12" />
<developerToken xmlns="https://adwords.google.com/api/adwords/
v12">***********</developerToken>
<email xmlns="https://adwords.google.com/api/adwords/
v12">***********</email>
<password xmlns="https://adwords.google.com/api/adwords/
v12">***********</password>
<useragent xmlns="https://adwords.google.com/api/adwords/
v12">***********</useragent>
</soap:Header>
<soap:Body>
<scheduleReportJob xmlns="https://adwords.google.com/api/adwords/
v12">
<job xsi:type="DefinedReportJob">
<endDay>0001-01-01</endDay>
<startDay>0001-01-01</startDay>
<aggregationTypes>Keyword</aggregationTypes>
<campaigns>11112426</campaigns>
<campaigns>11141226</campaigns>
<campaigns>11200866</campaigns>
<campaigns>11200926</campaigns>
<campaigns>11201106</campaigns>
<campaigns>11201346</campaigns>
<campaigns>11201406</campaigns>
<campaigns>11201466</campaigns>
<campaigns>12735666</campaigns>
<campaigns>12735726</campaigns>
<campaigns>12735786</campaigns>
<campaigns>18054426</campaigns>
<campaigns>18294546</campaigns>
<campaigns>18294606</campaigns>
<campaigns>18440106</campaigns>
<campaigns>18663606</campaigns>
<campaigns>18663666</campaigns>
<campaigns>18663726</campaigns>
<campaigns>22097436</campaigns>
<includeZeroImpression>true</includeZeroImpression>
<selectedColumns>CampaignId</selectedColumns>
<selectedColumns>AdGroupId</selectedColumns>
<selectedColumns>Keyword</selectedColumns>
<selectedColumns>KeywordDestUrlDisplay</selectedColumns>
<selectedColumns>KeywordId</selectedColumns>
<selectedColumns>KeywordMinCPC</selectedColumns>
<selectedColumns>KeywordStatus</selectedColumns>
<selectedColumns>KeywordTypeDisplay</selectedColumns>
<selectedColumns>MaxContentCPC</selectedColumns>
<selectedColumns>MaximumCPC</selectedColumns>
<selectedColumns>TopPosition</selectedColumns>
<selectedReportType>Structure</selectedReportType>
</job>
</scheduleReportJob>
</soap:Body>
</soap:Envelope>




Laurent

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Sep 23, 2008, 4:49:51 AM9/23/08
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hi Pete,
I think it's because Google do not use minCpc any more since they
change the system to "first page bid" system ?
Shortly, no more keywords won't be inactive for search and the notion
of minCpc had disappeared... It's the case in the adwords interface.

Laurent

pete

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Sep 23, 2008, 5:23:01 AM9/23/08
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Hi Laurent - thanks for your comments, I guess that does make sense in
the context of minCpc.

Can anyone on the API team confirm this?
Is there a min bid to get on the first page and if so, can it be
returned in a structure report?
The report documentation at
http://www.google.com/apis/adwords/developer/adwords_api_report_structure.html#aggr_Keyword
does not mention this either.

thanks

pete

Laurent

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Sep 23, 2008, 10:18:11 AM9/23/08
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I think I can respond to that too ;)
this is a change recently made by google (last week, if I'm well) and
so, like in the all-time adwords api history, we'll can get to the new
features once the future api version will be released... So I think we
could get to the FirstPageBid and the QualityScore measurement (scaled
from 1 to 10 instead of Poor/Ok/Good/Excellent like today) in api v13
But I'd like some confirmation from the API team too ;)

On 23 sep, 11:23, pete <peteseri...@gmail.com> wrote:
> Hi Laurent - thanks for your comments, I guess that does make sense in
> the context of minCpc.
>
> Can anyone on the API team confirm this?
> Is there a min bid to get on the first page and if so, can it be
> returned in a structure report?
> The report documentation athttp://www.google.com/apis/adwords/developer/adwords_api_report_struc...

pete

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Sep 23, 2008, 12:01:06 PM9/23/08
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Thanks again Laurent - as we've both mentioned, it would be good if
someone from the API team could confirm this...

tozor

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Sep 23, 2008, 12:17:24 PM9/23/08
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I made a related post on this matter, but I wish they would keep the
value of KeywordMinCpc in the output at least thru the end of
supporting the v12 release. I am sure that other folks (including
myself) are going to have their existing code affected by removing
this attribute from the XML output. My feeling is that if it is truly
no longer in use, then return a value of 0 in the XML output instead
of removing the element.

Tim Ozor

Peer Jakobsen (AdWords API Guru)

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Sep 23, 2008, 12:39:12 PM9/23/08
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We saw this on other reports for a couple of hours, but now it seems
to have been rolled back. Or maybe we are just hitting on some servers
where it hasn't been rolled out yet.

tozor

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Sep 23, 2008, 1:08:43 PM9/23/08
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I re-ran the same report since my last post and it now does have the
KeywordMinCPC column. So it seems like the behavior changed within
the last hour. Hopefully Jeff can clear this up for us.

Tim

On Sep 23, 11:39 am, "Peer Jakobsen (AdWords API Guru)"

AdWords API Advisor

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Sep 23, 2008, 2:30:27 PM9/23/08
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Hello Folks,

I'm gathering some information about this--my understanding is that
nothing should be changing regarding the availability of minimum CPC
values from v12 reports. I'm glad that things are working as expected
right now and I'll see what the reports team has to say about this
temporary discrepancy.

Cheers,
-Jeff Posnick, AdWords API Team

AdWords API Advisor

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Sep 23, 2008, 6:27:49 PM9/23/08
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I've just received assurances from the reports team that KeywordMinCPC
will remain a supported column. We do apologize for any inconvenience
caused by its exclusion from reports run earlier today.

If anyone still is seeing issues along these lines, please let us
know.

Cheers,
-Jeff Posnick, AdWords API Team


On Sep 23, 2:30 pm, AdWords API Advisor <adwordsapiadvi...@google.com>
wrote:
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