We are happy to announce the release of the AdWords API Version 12
(V12).
V12 introduces several changes to the AdWords API. Below, you'll find
the main highlights from this release. For a complete list of V12
changes, please see our release notes (
http://www.google.com/apis/
adwords/developer/releasenotes.html).
V12 HIGHLIGHTS
* Conversion Optimizer support: Now you can enable Conversion
Optimizer (
http://www.google.com/apis/adwords/developer/
adwords_api_services.html#conversion_optimizer_section) to pay only
when an ad click leads to a conversion. Using Conversion Optimizer
requires conversion tracking to be enabled on an existing campaign
with at least 200 conversions in the past 30 days.
* CPC bidding for placement-targeted ads: Now you can use
Website.maxCpc (
http://www.google.com/apis/adwords/developer/
Website.html#maxCpc) or
AdGroup.siteMaxCpc (
http://www.google.com/apis/adwords/developer/
AdGroup.html#siteMaxCpc) to pay only when a user clicks on your
placement-targeted ad.
* Expanded code sample library: As mentioned in a previous blog post
(
http://groups.google.com/group/adwords-api/browse_thread/thread/
a4bed68b87312148/744c5156eb25e217?lnk=gst&q=code+sample
+#744c5156eb25e217), we have released 140 new code samples, 20 in 7
programming languages. Check out it out at
http://www.google.com/apis/adwords/samplecode.html
V11 SUNSET IN 2008
Per our versioning policy (
http://www.google.com/support/adwordsapi/
bin/answer.py?answer=33152), V11 will be supported for four months
from today, after which time it will be turned off. Therefore, please
make sure that you upgrade to V12 before July 26, 2008. As with every
new version of the AdWords API, we strongly encourage you to review
the Release Notes (
http://www.google.com/apis/adwords/developer/
releasenotes.html) section of the Developer's Guide (http://
www.google.com/apis/adwords/developer/index.html) to learn more about
this version.
-- Borana Toska, Product Marketing