Removing "additional keywords to consider" from TargetingIdeaSelector results

[Tony]

How can I remove the "additional keywords to consider" from the
results returned by the TargetingIdeaSelector API in v2009?

For instance, if I query "life insurance" the results returned include
keywords like "home insurance" and "business insurance" which don't
have anything to do with "life insurance".

In the deprecated API the KeywordToolService returns two arrays, one
is called moreSpecific and one is called additionalToConsider and so
we can just ignore the second array but I can't find any way to remove
this data in TargetingIdeaSelector.

[AdWords API Advisor]

Hi Tony,

The solution is to use the NgramGroupsSearchParameter. More
information is available here:

http://groups.google.com/group/adwords-api/browse_thread/thread/dd91fb012cd2f26d
http://groups.google.com/group/adwords-api/browse_thread/thread/b1d3189f4483c78d
http://code.google.com/apis/adwords/v2009/docs/reference/TargetingIdeaService.NgramGroupsSearchParameter.html

Best,
- Eric Koleda, AdWords API Team

[Tony]

Ok I've been able to filter it some now. Next problem, the results are
not what you would expect. For instance searching for 'life insurance'
returns the following:
http://pastie.org/private/9274tfdtvzi4qorw7d5pw

I read in another thread where you state this new tool should return
data such as that returned from sktool. Yet when I run sktool I get
much better results. For example 'term life insurance' is the second
result in the sktool when I search for related keywords to "life
insurance" but isn't even featured in the list returned by the API.


On Nov 30, 2:55 pm, AdWords API Advisor <adwordsapiadvi...@google.com>
wrote:

> Hi Tony,
>
> The solution is to use the NgramGroupsSearchParameter.  More
> information is available here:
>

>  http://groups.google.com/group/adwords-api/browse_thread/thread/dd91f...
>  http://groups.google.com/group/adwords-api/browse_thread/thread/b1d31...
>  http://code.google.com/apis/adwords/v2009/docs/reference/TargetingIde...

[AdWords API Advisor]

Hi Tony,

For the example seed keyword "life insurance", I am seeing the keyword
idea "term life insurance" returned, although it is about 300 results
down. More generally though, while the Search-based Keyword Tool and
the TargetingIdeaService are based on similar technology it may not
always be possible to get a perfect 1-to-1 match for the results.

Best,
- Eric

[Tony]

Would it be possible for you to paste the code you used to query this?
I think there must be something wrong with our code b/c we only get
back 347 related keywords and 'term life insurance' is not in the list
returned.

On Dec 2, 12:41 pm, AdWords API Advisor <adwordsapiadvi...@google.com>

[AdWords API Advisor]

Hi Tony,

Here is my selector:

<o:selector>
<o:searchParameters xsi:type="o:RelatedToKeywordSearchParameter">
<o:keywords>
<cm:text>life insurance</cm:text>
<cm:matchType>BROAD</cm:matchType>
</o:keywords>
</o:searchParameters>
<o:searchParameters xsi:type="o:KeywordMatchTypeSearchParameter">
<o:keywordMatchTypes>BROAD</o:keywordMatchTypes>
</o:searchParameters>
<o:searchParameters xsi:type="o:LanguageTargetSearchParameter">
<o:languageTargets>
<cm:languageCode>en</cm:languageCode>
</o:languageTargets>
</o:searchParameters>
<o:searchParameters xsi:type="o:CountryTargetSearchParameter">
<o:countryTargets>
<cm:countryCode>US</cm:countryCode>
</o:countryTargets>
</o:searchParameters>
<o:ideaType>KEYWORD</o:ideaType>
<o:requestType>IDEAS</o:requestType>
<o:paging>
<cm:startIndex>0</cm:startIndex>
<cm:numberResults>800</cm:numberResults>
</o:paging>
</o:selector>

Best,
- Eric

[Tony]

This is our selector:
http://pastie.org/private/bi4fabpzwn3p8emhi4kyw

and the results we get (no mention of "term life insurance" which
should be at top of the list):
http://pastie.org/private/nuabfggz1sghe8rseaktfw

Do you see anything wrong with our selector?

Thank you very much for your help.

On Dec 2, 1:21 pm, AdWords API Advisor <adwordsapiadvi...@google.com>

[AdWords API Advisor]

Hi Tony,

The reason you are not getting "term life insurance" back as a result
is because you are using the NgramGroupsSearchParameter. The keyword
"term life insurance" has enough popular variations to warrant it's
own ngram group:

<entries>
<data>
<key>KEYWORD</key>
<value xsi:type="KeywordAttribute" xmlns:xsi="http://
www.w3.org/2001/XMLSchema-instance">
<Attribute.Type>KeywordAttribute</Attribute.Type>
<value>
<ns2:Criterion.Type>Keyword</ns2:Criterion.Type>
<ns2:text>term life insurance</ns2:text>
<ns2:matchType>BROAD</ns2:matchType>
</value>
</value>
</data>
<data>
<key>NGRAM_GROUP</key>
<value xsi:type="StringAttribute" xmlns:xsi="http://www.w3.org/
2001/XMLSchema-instance">
<Attribute.Type>StringAttribute</Attribute.Type>
<value>term life insurance</value>
</value>
</data>
</entries>

Best,
- Eric