BoomUserList in Ad Performance report

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jsjacob

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Jul 19, 2010, 2:27:41 PM7/19/10
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I read several threads from earlier this year regarding "BoomUserList"
and "UserVertical" match types in reports. The recommendation back
then was to ignore these types because these types would be removed.
Since I still see these types does the recommendation still stand?

Also, I didn't see a firm answer regarding how to count the
impressions/clicks associated with these types. Are the impressions/
clicks for these rows already counted elsewhere (e.g., in the "Total -
content targeting" or website rows for the same ad)? I'd like to know
if I can just throw-away the row or if I should accumulate the
impressions/clicks before ignoring.

Thanks.

AdWords API Advisor

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Jul 20, 2010, 3:42:37 PM7/20/10
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Hi,

These criteria correspond to the Remarketing feature recently
introduced in AdWords:

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=173945

At this time it isn't possible to correlate these rows to the
corresponding audiences in the AdWords web interface, so they aren't
terribly useful. If you are only trying to evaluate the performance
of your keywords and placements then these rows can be ignored, as
they are neither.

Best,
- Eric Koleda, AdWords API Team
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