Changing Match Type on KeywordTool getKeywordVariations does not change avgSearchVolume

[DavM]

Using the AdWords web based KeywordTool (https://adwords.google.com/
select/KeywordToolExternal) I can change the Match Type using the drop-
down box and get the search volumes of the results for that particular
Match Type.

When calling getKeywordVariations on the KeywordTool service changing
the "type" of a SeedKeyword from broad to phrase or exact doesn't seem
to change the avgSearchVolume or lastMonthSearchVolume of the
resulting keyword variations.

Is anyone else experiencing this problem? It seems to show the results
for broad match regardless of what match type I set. Is there a way to
view volume for a particular Match Type?

[DavM]

This is still an issue, can anyone confirm that match type in
KeywordToolService.getKeywordVariations is intended show to the volume
for the resultant keywords on that match type?

The API documentation states:

"Match Type: The type of the source keyword, which determines how
variations are generated."

It would appear from my experience that keywords generated are the
same, with the same volume figures, regardless of the match type. Is
it the intention that match type in the API is the same as match type
in the web based KeywordTool (https://adwords.google.com/select/
KeywordToolExternal)? ie Shows volume for that particular match type
rather than generating different keywords depending on the match type.

Any comments would be much appreciated!

[AdWords API Advisor]

Hello,

My understanding is that the match type is just input to the
algorithm that generates other keyword variations, and does not effect
the numbers returned for the search volumes. From what I've seen the
search volumes for a given keyword variation are the same regardless
of what match type is specified, as you've observed as well.

Depending on your seed keyword you may or may not see different
variations for different match types. For example, try using 'adwords
api' as the seed keyword text with useSynonyms set to false and the
language set to 'en'. You'll get different results for 'Broad' and
'Exact' match types.

The results from the AdWords API's TrafficEstimatorService and
KeywordToolService won't exactly match the results from the various
web interfaces--they all make somewhat different assumptions.

Cheers,
-Jeff Posnick, AdWords API Team

[GuavaDF]

Hi Jeff,

I'm experiencing the same problem. I also tried the two queries you
suggested but get exactly the same results.
Is this a bug that you guys will try to fix or won't it be possible to
get specific results if I set the SeedKeyword type to Exact?

Cheers,
Daniel Ford, Guava

On Nov 3, 6:06 pm, AdWords API Advisor <adwordsapiadvi...@google.com>
wrote:

> > > the "type" of a SeedKeyword from broad to phrase orexactdoesn't seem

[AdWords API Advisor]

Hello Daniel,

I do see different results for 'adwords api' with Broad and Exact
matching. The results are mostly the same, it's true, but there are
additional results returned with Broad matching that aren't in Exact,
like 'adwords keyword tool api', 'com google api adwords v2', 'adwords
editor api', 'com google api adwords v11', and a few others.

If it looked like the match type parameter had absolutely no effect
for any keyword then I'd agree that something was amiss, but that does
not appear to be the case.

Cheers,
-Jeff Posnick, AdWords API Team

[DavM]

Hi Jeff

Thanks for looking into this.

What's quite disappointing is that the web version of this tool still
has more functionality than the API version even after version 13 of
the API. If you search the API KeywordTool using a keyword on any
match type, the results for avgSearchVolume and lastMonthSearchVolume
will always be for broad match, whereas once you have searched on the

web based KeywordTool (https://adwords.google.com/select/

KeywordToolExternal) you have the capability to see the searche
volumes for exact, phrase and broad match. Wouldn't it be great to
choose the match type of the resultant keyword volume figures in the
API?

This would be really useful as it would tell you the actual searches
for those exact keywords? For example, if I do a search for "travel
insurance" or "insurance travel" using the API the avgSearchVolume is
1,000,000 for both keywords as essentially they are the same keyword
on broad match. If I do the same searches on the web KeywordTool and
then choose to get the results in exact match the avgSearchVolume
figures are 368,000 and 2,400 respectively. Much more useful for
research purposes.

Is this development in the pipeline? It would be very useful!

Cheers

David




On Nov 3, 5:06 pm, AdWords API Advisor <adwordsapiadvi...@google.com>
wrote:

> > > view volume for a particular Match Type?- Hide quoted text -
>
> - Show quoted text -

[DavM]

Hi Jeff

Can I assume I'm correct in what I said in my last post? Could you
confirm that you can't get exact match volume data from AdWords API
like you can from the web based KeywordTool?

Cheers

David

> > - Show quoted text -- Hide quoted text -

[AdWords API Advisor]

Hello David,

I can confirm that you can't get different search volume data for
different match types. The match types only come into play when
determining which keyword variations are suggested.

Cheers,
-Jeff Posnick, AdWords API Team

[Max]

Oh!

What a shame it would be great help... maybe a next update.

tks,
Max

On Nov 12, 3:13 pm, AdWords API Advisor <adwordsapiadvi...@google.com>

[payperkick]

Agree it would be great help... I reckon for a time being I will have
to stick to web based version :(

[Ja...@4peoplelikeu.co.uk]

Thanks for all the info here. I agree that having the exact search
volume would make this API really useful.

[Finius Lyn]

Jeff,
Thanks for posting here and answering questions.
I am developing an API based tool that looks at the average search
volume for broad and exact matches, but just found (through testing
the api tool) that the results are the same regardless of search type
- as has been verified by you here. I am wondering if this is
something that is going to be addressed and added in future versions
of the API or if this is a built in limit 'by design'.
Can you please let us know if it is on the table for a forthcoming
release?
Thanks!
Finius

On Nov 12, 12:13 pm, AdWords API Advisor

> > > > > KeywordToolService.getKeywordVariationsis intended show to the volume

> > > > > for the resultant keywords on that match type?
>
> > > > > The API documentation states:
>
> > > > > "Match Type: The type of the source keyword, which determines how
> > > > > variations are generated."
>
> > > > > It would appear from my experience that keywords generated are the
> > > > > same, with the same volume figures, regardless of the match type. Is
> > > > > it the intention that match type in the API is the same as match type
> > > > > in the web based KeywordTool (https://adwords.google.com/select/
> > > > > KeywordToolExternal)? ie Shows volume for that particular match type
> > > > > rather than generating different keywords depending on the match type.
>
> > > > > Any comments would be much appreciated!
>
> > > > > On Oct 29, 2:25 pm, DavM <dmidg...@gmail.com> wrote:
>
> > > > > > Using the AdWords web based KeywordTool (https://adwords.google.com/
> > > > > > select/KeywordToolExternal) I can change the Match Type using the drop-
> > > > > > down box and get the search volumes of the results for that particular
> > > > > > Match Type.
>

> > > > > > When callinggetKeywordVariationson the KeywordTool service changing