1. It's reasonable. We will prefix the dataKey, which is `translateTitle` in your case, to avoid conflicts between plugins. The actually registered `dataKey` is something like `make-it-red-zotero-org-translateTitle` in your case, which is the one you get from the return of `registerColumns`.
2. registerColumns returns a string, or an array of strings, on success and returns false on fail.
3. It is a common behavior to unregister something with the return of the register call, e.g. addEventListener.