VeeruPotla wrote the story that is inspired from the 1989 Hindi film Maine Pyar Kiya,[3][4] where an affluent boy travels to the village of his girlfriend against their parent's wishes to prove his love. The film's title was inspired by the song of the same name from Varsham (2004), sung by K. S. Chithra.
Siri (Trisha) is a traditional, simple, rural girl from Andhra Pradesh who is brought up by her only older brother Sivaramakrishna (Srihari). Twenty years prior, their rich father from a nearby town married another woman and kicked the rest of Siri's family, humiliating them on the way. Their mother dies leaving toddler Siri in the care of 13-year-old Sivaramakrishna. With help of relatives, her grave is built on the small land which the siblings inherited, but the Zamindar Muddu Krishnaiah tells them that it is his land, since their mother had not repaid a loan from the man. Sivaramakrishna begs Muddu Krishnaiah and asks for an extension promising to work day and night to pay off the loan, as long as they don't tear down his mother's grave. Muddu Krishnaiah agrees upon security from the local station master. Slowly, Sivaramakrishna turns the tables using his handwork and becomes a rich enough farmer, and Siri grows up to complete engineering in a nearby town. One day, Lalitha, Siri's best friend from school time comes to their house to invite Siri to their house as she is getting married. Sivaramakrishna agrees to send Siri a week ahead of the marriage. Santosh(Siddharth), Lalitha's cousin, a rich city boy born to millionaire parents Janaki and Prakash and brought up in London, also arrives on the same day with his mother.
M. S. Raju brought in Prabhu Deva, who choreographed the song "Nuvvostanante" in his production Varsham, to direct the film although Deva was hesitant to direct a film.[8] Raju initially wanted to name the film O Prema Nuvvostanante Nenoddantana, but decided against it because the title was relatively long.[9] Siddharth was cast after Raju liked his performance in Boys (2003) and wanted to cast someone who was underexposed in the industry.[10]
The soundtrack features eight songs composed by Devi Sri Prasad.[11] The soundtrack featured a remixed version of the song "Prema Kosamai Volalo" sung by Ghantasala for the 1951 film Pathala Bhairavi. This version was sung by Jr. Ghantasala. All lyrics were penned by Sirivennela Seetharama Sastry.
The film was released with 90 prints on 14 January 2005; more prints were added later to meet the public demand.[12] It was one of the biggest hits of 2005 in Telugu cinema. The film ran for 50 days in 79 centres[13] and 100 days in 35 centres, becoming a blockbuster in Telugu cinema.[14] After the film's success, Siddharth shifted his focus to Telugu films.[15]
Sify which rated the film 3/5, stated that, "Nuvvostanante Nenoddantana a real treat and a joy to watch on screen." The reviewer praising performances of the cast, wrote: "Although the characters are built on obvious cliches, the charming performance of artists bring these seemingly archetypes to life".[16] Idlebrain.com rated 4/5 and opined, "Screenplay provided by MS Raju is gripping. He made sure that there is no dull moment throughout the film. Direction by Prabhudeva is really good."[17]
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