After a few more interviews today, I'm now certain there is an opportunity to build video templates that are industry specific.
To create these templates, we use best in class examples from the industry so we know EXACTLY how to best tell the story (we simply swap in the relevant inputs).
We would distribute such videos through (a) trade shows (catered to SMBs who are interested in learning / improving their business and are not cheap given they've paid admission), (b) trade organizations and publications (forums, magazines, events), and direct online via SEO / SEM.
The video they created (
http://www.youtube.com/watch?v=Gl31YFj8FXM&feature=youtu.be) is at the LOW end of what they find acceptable. They would obviously love to have a viral video, however this video does a great job of explaining the key features of the self storage complex. The owner is a very active member in the self storage community and believes most owners would be thrilled with a video of this quality.
Gabe, for tomorrow's task, can you create a video for these guys (CochraneStorage.com) using the same template as the one above?