Fwd: U-Lock Video

[Collin Walter]

___________________________________________

Collin P. Walter | Stanford University
Graduate School of Business | MBA 2013
415.230.9145 | cpwa...@gsb.stanford.edu

---------- Forwarded message ----------
From: Robert Madsen <rob...@selfstorage.ca>
Date: Tue, Jul 24, 2012 at 4:45 PM
Subject: U-Lock Video
To: cpwa...@stanford.edu

http://www.youtube.com/watch?v=Gl31YFj8FXM&feature=youtu.be

 

   Robert Madsen

   U-Lock Mini Storage

   www.selfstorage.ca

   Tel: 604-541-8538

 

 

P Please consider the environment before printing this e-mail

 

[Collin Walter]

After a few more interviews today, I'm now certain there is an opportunity to build video templates that are industry specific.

To create these templates, we use best in class examples from the industry so we know EXACTLY how to best tell the story (we simply swap in the relevant inputs).

We would distribute such videos through (a) trade shows (catered to SMBs who are interested in learning / improving their business and are not cheap given they've paid admission), (b) trade organizations and publications (forums, magazines, events), and direct online via SEO / SEM.

These guys are on the leading edge of the industry: http://www.selfstorage.ca/

The video they created (http://www.youtube.com/watch?v=Gl31YFj8FXM&feature=youtu.be) is at the LOW end of what they find acceptable.  They would obviously love to have a viral video, however this video does a great job of explaining the key features of the self storage complex.  The owner is a very active member in the self storage community and believes most owners would be thrilled with a video of this quality.

Gabe, for tomorrow's task, can you create a video for these guys (CochraneStorage.com) using the same template as the one above?

[Collin Walter]

Gabe, did you have any questions?  Want to skype or do you feel like you have a handle on the task?