10 GREAT MARKETING EBOOKS

[HEALTH & WEALTH]

MARKETING eBOOKS
 
10 MUST-HAVE eBooks for MARKETERS
$1 per ebook.
Order 3 Ebooks and get 1 free.
 
 
K1. Buyology – Truth & Lies about Why We Buy. – Martin Lindstrom. How much
do we know about why we buy? What truly influences our decisions in today’s
message-cluttered world?
 
K2. Made to Stick By Chip Heath & Dan Heath
In this book they tackle why some ideas thrive while others die, and how to
improve the chances of worthy ideas.
 
K3. Permission Marketing – Seth Godin.
Permission Marketing enables companies to develop long-term relationships
with customers and greatly improve the chances of making a sale.
 
K4. Influence - The Psychology of Persuasion by Robert B. Cialdini.
Influence is a classical book that explains the psychology of why people
say “yes”, and how to apply these understandings.
 
K5. The New Rules of Marketing & PR – David Meerman Scott. (4th Ed).
If you’re looking for the ultimate primer on social media, what it means
and what it can do, this is it. It offers a step-by-step action plan for
harnessing the power of modern marketing and PR.
 
K6. The Ultimate Sales Machine – Chet Holmes.
This book has become biblical for many companies. This book can take you
from begging for business in classifieds to being hunted down by market
leaders. A must have.
 
K7. Purple Cow – Seth Godin
Purple Cow says that the key to success is to find a way to stand out--to
be the purple cow in a field of monochrome cows
 
K8. Linchpin – Seth Godin.
Linchpin challenges the reader to stand up, do work that matters and race
to the top instead of the bottom
 
K9. Tribes – Seth Godin.
Tribes is a bout the most powerful form of marketing–leadership–and how
anyone can now become a leader, creating movements that matter
 
K10. Positioning – The Battle for Your Mind – Al Ries & Jack Trout.
This is one of the “must have” books if you’re in marketing. It covers the
topic of how to brand products and services & how to place them both in the
market and in the mind’s eye of the consumer.
 
Enquiries for other MARKETING ebooks are MOST WELCOME.
 
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