Issue 356: Factor Reality into Your Strategy!

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Jul 4, 2012, 11:51:31 AM7/4/12
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UNLEASHING GREATNESS

Issue 356: Thursday 4 July 2012:
Factor Reality into Your Strategy


UNLEASHING GREATNESS is a weekly electronic publication of Innov8- The Motivation Company - www.innov8motivation.com

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Quote of the Week

"The game of business used to be like football: size mattered. Then it changed to basketball: speed and agility. Today, business is more like chess. Customer priorities change continually, and the signals given by these changes are vital clues to the next cycle of growth...

-Adrian Slywotzky

Verse of the Week

“To everything, there is a season, and a time to every purpose under heaven. A time to plant and a time to harvest that; which is planted. A time to break down and a time to build up” –

Ecclesiastes 3: 1-8

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Factor Reality into Your Strategy

Strategy is more than just a weekend retreat with a few flip charts, a SWOT analysis and then some scorecard or action plan at the end. The two most important questions that any strategy must answer are:

1. Where are we and where do we want go?
2. How will we get there and know when we have arrived?


These questions look almost pedestrian in nature but we should never be fooled by their simplicity. Getting strategic clarity is hard leadership work it is not a mere democratic process. In and around most businesses there is so much complexity, so many changes such that plans that are crafted simply out of bravado and shallow consensus without realism are faltering.

Allow for questioning space
The highway to the failure of any organisation is to sanctify some sacred cows and hobby horses that are insulated from strategic scrutiny. To move forward turn your sacred cows into buggers or minced meat. Subject them to intense questioning for reality, performance and execution. While questions can make people uncomfortable, lack of questions is only a false comfort and a time bomb. Realities never go away because they have been ignored. No amount of pretending that you are okay could atone for a lack of strategic examination and treatment.

Create a faith factor
Most people look to the past to inform them of the future. In a world that is changing as fast as ours, the past is a poor reflection of the future. We will never go back to the so called good old days because those days do not exist and they can never be retrieved from the ever-evolving continuum of life. It is important to look at the facts. However it is also important to factor faith into our strategic plans. The future is waiting to be created and it is only eyes tempered with faith that see what does not yet exist and create it. Without faith, it is impossible to do anything that is impressive. Strategies without a faith and stretch factor just set up an organisation to recreate a poor and dusty version of its present form. Vision operates through faith.

Look through the right eyes
It is easy to be so internally focused that we forget who the real boss is. The customer is the real boss. The customer can fire everyone in an organisation including suppliers, consultants and everyone else who is a stakeholder to that business.

A story is told of a company that wanted to revolutionize its industry. It developed a strategy for a line of dog food. The company executives looked through the best menus and delicacies and came up with exciting tasty lines, that any sane human being would be impressed with. It subsequently develop a marketing strategy to support this inspiring strategy. The finance people also came up with robust budget books. All was set and the company had a big, hairy audacious goal: to be the undisputed market leader in dog food. There was only one problem. The dogs did not like the food!

Processes, systems, strategies that ignore the customer are blind sighted and will only lead to frustration. A business without customers is a simple old boys club and it will not last for long. To factor reality into the business factor in the voice of the customer. The louder the voice of the customer, the more real the strategies are likely to be.

Knowing what we now know
One of the most powerful and reality inducing question to ask is: “Knowing what we now know would we be in this business? Producing or selling this product in this way?” If the answer is no, it is time for change. Repetition never made anyone wiser if they are repeating the same old thing that no longer works.

Josef Stalin once said that if a lie is repeated often enough the people will believe it. Well, perhaps that applies in politics but in strategy, repeating a lie often enough only leads to doom and gloom. Ignoring what you know is reality in the name of making corporate peace is betrayal of the organizational mission and the future. Popularity based on self-deception is stupidity of the worst kind.

Factor reality into your strategies and strategic conversations and you will have clearer direction, better motivation and greater chances of strategic success.

Innov8 Strategy Services offers balanced, innovative and fresh and interactive approaches and models to strategy, change management, teaming and workshopping and uses cutting edge facilitation methodologies and approaches to help clients mine value, create cohesion and power their value and customer innovation and organizational processes. If you would like us to discuss your next strategy workshop please send me an email: mil...@innov8.co.zw

Committed to your greatness.

Milton Kamwendo

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TOP 5 BOOKS In the Bookshop:

    

 

Alignment: Robert S. Kaplan, David P. Norton

Most organisations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters.|

In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters' role in setting, coordinating, and overseeing organizational strategy.

Based on extensive field research in organisations worldwide, "Alignment" shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the "enterprise value proposition": how the enterprise creates value above that achieved by individual business units operating alone.

 

Get yours now

All these book available on Innov8 Online Bookshop

All content Copyright (c)2012 Innov8- The Motivation Company Milton Kamwendo. All Rights Reserved.
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